Delhi NCR. MINI India today announced its participation in India
Design ID 2019, the country’s most definitive luxury design week that features
the best of Indian and Global Design. ‘MINI LIVING - BUILT BY ALL’ installation
will be showcased from 12th to 15th February 2019 at India Design ID 2019 in
New Delhi.
MINI LIVING - BUILT BY ALL is
an installation that reveals a visionary living concept brought to life in
close collaboration between residents and architects. A surface area of just
few square meters is used to create very personal and attractive spaces,
reflecting MINI’s core principle of the ‘creative use of space’. It provides
creative solutions for collaborative urban living offering many possibilities
and a high degree of flexibility. MINI LIVING - BUILT BY ALL at India Design ID
2019 will comprise of an Installation themed around a ‘fashion pattern cutter’
persona as well as ‘Factory of Ideas’ which will engage visitors in creating a
vision of their own personal urban living space.
The MINI brand is committed to
applying its reputation for design innovation beyond the production of iconic
cars. MINI LIVING is MINI’s vision of an urban life that is built on minimum
footprint, where collaboration and creative use of space come together to find
real solutions for how we live, work and interact in our cities.
FACTORY OF IDEAS.
Visitors to India Design ID
2019 can explore the benefits of MINI LIVING for residents in the future.
Moving beyond the installation, they can become creators in the FACTORY OF
IDEAS. In keeping with the idea of participative architecture, visitors are
encouraged to build their own miniature MINI LIVING unit according to their
personal preferences, using abstract building blocks made from a variety of
high quality materials. These will be displayed on the wall of fame over the
course of the installation.
MINI LIVING is an initiative
first launched by MINI globally in 2016 with the aim of devising creative
architectural solutions for the urban lifestyles of the future. MINI LIVING has
already exhibited visionary concepts for shared and collaborative living/
working in United Kingdom, China and Italy. Media Information Date 12 February
2019 Subject MINI LIVING – BUILT BY ALL. MINI showcases unique
living concept at India Design ID 2019.
The first habitable MINI LIVING project will also open its
doors in Shanghai in 2019. Here, an innovative space-related concept for living
and working is taking shape in a converted industrial buildings on a surface
area of just under 8,000 square meters.
The MINI
Story
MINI was born
from a brave, inventive spirit that challenged the status quo and disrupted
conventions. In 1959, in midst of post-war austerity and fuel shortages, Sir
Alec Issigonis ingeniously turned crisis into an opportunity. He addressed
saving fuel as both an engineering and design challenge, which he solved
through what became a trademark of MINI: Creative use of space. His transverse
engine broke the rules of car engineering, as we knew it. His radical design
eliminated anything that felt superfluous
Issigonis
creation was remarkable, but it really only became a MINI when he got a little
help from his friend, motorsport pioneer John Cooper. Cooper took the prototype
out for a spin and realised this fuel-saving people’s car cornered like no
other. He convinced Issigonis to ready the MINI for the Rallye Monte Carlo. The
rest is racing history. If Issigonis was a Minimiser, Cooper was something of a
Maximiser: While the former focused on essential, the latter was all about
maximising the experience.
Of course, the first MINI did not re-invent the wheel. It
fundamentally revolutionised the idea of what an automobile could be. It broke
rules. Its innovative suspension system gave it the famous MINI go-kart feeling
that fans still rave about. Its exterior, created by an engineer who dared to
think differently, was unmistakable – and made the MINI an instant design
icon. But perhaps most of all it was the productive tension between the
approaches of Issigonis and Cooper, the dichotomy between the minimalist and
the maximalist, which made MINI so unique. This resulted in a bold, small car
that saved fuel, but not on driving fun. And that continues to inspire to this
No comments:
Post a Comment