Producer S Sashikanth of YNOT Studios
unveils “YNOTX Marketing & Distribution”, marking the formation of a mega
partnership between Reliance Entertainment, Trident Arts and AP International
YNOT Studios, Reliance Entertainment, Trident Arts
and AP International are coming together to form “YNOTX Marketing &
Distribution”, which will be an extensive worldwide film marketing and
distribution network service for regional movies. It will mark the beginning of
an exciting partnership between some of the most creative and commercially
successful, dynamic and influential names in the business.
S.
Sashikanth, YNOT Studios said - “YNOTX endeavors to create a unified
platform for distribution and sale of content-driven regional movies, which
will eventually help create a more sustainable model for such films to thrive
in what will be a volatile future for the movie industry. We are building an
in-house team to seamlessly integrate Advertising, Marketing & Distribution
of films and create unified ecosystem for the producers to connect with various
partners in theatrical and digital distribution of their content, which will
help them to maximize their revenue potential.
Shibasish
Sarkar, Group CEO Reliance Entertainment added- “Many regional production houses are struggling to find
the right platforms to deliver their content to their target audience, because
there are few options, and too many eyeing for the same niche space. Further
compounding the problem is that there is no clear platform for such producers
to engage with the last mile players at an incubation stage, which leaves the
production houses very vulnerable at the time of release. YNOTX is a great
platform to battle this issue and ensure a more healthy model is practiced in
the marketing and distribution scenario of regional films.“
R.
Ravindran, Trident Arts added - “From the highly fragmented and
disconnected nature of the current movie business ecosystem, it is very easy to
ascertain that there is an imbalance in the supply & demand chain and this
presents an opportunity to come up with a solution in the form of a combined
effort of individuals who are well experienced and very capable in their own
domain.”
Sanjay
A. Wadhwa, AP International remarked - “The various distribution
platforms are also struggling to have a qualitative process of engaging with
these creators to find the right content that matches with their requirement,
because of the sheer number of players that are involved, and also the
qualitative variables that are involved in each project. This lack of clarity
and disconnect with the process of content creation at an inception stage,
leaves them with no choice at the time of procurement and are forced to take a
punt rather than a more informed choice, in terms of the quality of the end
product. YNOTX will enable better consumption of a lot of unconventional
regional films high on quality and content, and their makers. “
Mr.Kishore
Tallur, who has had 12 years of extensive experience in the Film Distribution
business will be heading Distribution at YNOTX.
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