Tuesday, 4 June 2019

American Express Introduces “Exclusive Program” For Cardmembers In Association With Future Retail



ENROLLED MEMBERS CAN AVAIL OFFERS ACROSS MULTIPLE RETAIL FORMATS OF FUTURE RETAIL INCLUDING HYPERMARKET, SUPERMARKET AND HOME SEGMENTS

  American Express, the world’s largest card issuer by purchase volume, has introduced an offer for its Cardmembers in association with Future Retail, India’s leading multi-format retailer. The offer, called “Exclusive Program”, is applicable at all outlets of Future Retail across the country including Big Bazaar, Food Bazaar, HomeTown, eZone, fbb, Hypercity, Foodhall Central and Brand Factory. After enrolling for the offer, Cardmembers can earn flat savings (between 3-20%) on their transactions. Future Retail’s hypermarket, supermarket and home segment retail formats are present in more than 350 cities across India, and attract around 500 million customers’ footfalls each year.

Cardmembers who enroll for the program can avail:
·         20% instant discount at Central, HomeTown and Brand Factory.
·         3% instant discount at all Big Bazaar, FBB, Food Bazaar, Hypercity and Foodhall stores.
·         5% instant discount at Ezone

These discounts are valid till August 31, 2021, on all transactions made with American Express cards that have been enrolled in the program.

Speaking about this offer, Anurag Gupta, Vice President, Global Merchant Services, said “The partnership with Future Retail across their multiple retail offerings help us serve Cardmember needs at scale. We have also observed a significant growth opportunity beyond the four metros. In Tamil Nadu, cities like Chennai andCoimbatore are emerging as growth hubs for our business. We are also focused on driving acceptance of the card in categories that our Cardmembers spend in, such as retail outlets, restaurants, hotels and fuel stations. This partnership will be a significant driver towards enhancing our network reach as we widen our base across the country.”

Future Retail has 21active retail outlets in Tamil Nadu, which include 7 Big Bazar, 5 FBB and 3 Brand Factory outlets in Chennai. To avail the offer, Cardmembers need to enroll by visiting “exclusiveprogram.in”. After registering their card at exclusiveprogram.in, they can avail the discount at all participating stores by informing the cashier about being registered to the “Exclusive Program” prior to billing. The cashier will request for the registered mobile number, and an OTP will be sent to the Cardmembers’ registered mobile number. This must be shared back with the cashier to avail discount.

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