The Personal Care Brand expands its
Retail Footprint with Flagship Store at Express Avenue Mall
Bath & Body Works, one of the world’s leading specialty retailers of
fragrant products for the body, hands, and home for more than 20 years opens
their first Brick and Mortar store in South India in Chennai at the Express
Avenue Mall on 15th June 2019. Hallmark
fragrance collections from the brand like Japanese Cherry Blossom, Sweet Pea, A
Thousand Wishes, Hello Beautiful and Aromatherapy will be available at the
store.
Having established itself as one of the best and
most sought after personal essentials and home fragrance brands, the Bath &
Body Works store at Express Avenue Mall will be spread over 1000 Sq. Ft. that
will allow customers to enjoy an extensive array of products varying from body
lotion, body wash, body mist, hand wash, candle, and gift sets.
“Since 2001, Major Brands has continually
introduced a selection of premium brands from across the world,
giving Indian shoppers the best of the high street in the country. With the
opening of our sixth store in India at Express Avenue Mall Chennai, we are sure
customers will love the experience of bath and body products as well
as home fragrances. This is a great opportunity for us to engage with them
while building the brand where shoppers are invited to experience our vast
selection of fragrances. This will be our sixth in India after Delhi, Noida,
Gurugram, and Mumbai”, says
Mr. Tushar Ved, President Major Brands India Pvt. Ltd.
At Bath & Body Works, customers are invited to
sample luxurious lotions, hand soaps, fragrances and more to discover their favourites. From
fun and flirty scents to sophisticated and exotic fragrances, Bath & Body
Works offers a wide range of world-class fragrances to suit every personality
and occasion.
In 1997, a secondary brand called Bath & Body
Works at Home was launched. The division has since been renamed White Barn
Candle Company. The store concept is new and has been introduced for the first
time in India and at Express Avenue Mall, Chennai known as a White Barn store.
It adorns home fragrances and is more decorative holding single wick candles,
along with the core 3 wick candles, room fragrances and more. The top selling
candle fragrances of White Barn are Mahogany Teakwood, Cactus blossom,
Eucalyptus mint & Burgundy.
“Express Avenue is
excited to bring the first ever Bath & Body Works store to South India and
in Chennai. We’re committed to presenting Chennai with the best of the
international brands and specially curated retail experiences. Being the
premiere luxury mall of Chennai, we’re ecstatic to bring yet another
internationally acclaimed brand to South India and the city”, says Mr. Munish Khanna, Chief
Revenue Officer, Express Avenue.
Collection Details:
Japanese Cherry Blossom
The freshness of Spring is in bloom year-round
with the Japanese Cherry Blossom fragrance products from Bath & Body Works.
Refreshing notes of Asian Pear, Mimosa Petals, White Jasmine, and Sandalwood
combine with Cherry Blossoms to create one of Bath and Body Works most popular
floral scents.
A Thousand Wishes
The “A Thousand Wishes”
collection warms the heart a thousand times over with a festive blend of
Sparkling Champagne, Crystal Ponies and Almond Crème, with notes of Pink
Prosecco, Sparkling Quince, Crystal Peonies, Gilded Amber and Amaretto
Crème. Infused with Shea Butter and Coconut Oil, this collection contains
everything that the skin loves, leaving it feeling incredibly soft, smooth and
nourished. The lightweight, powerful lotions melts into skin with nutrient-rich
ingredients like protective Vitamin E for 24 hours of nourishing moisture,
while the mist delivers great coverage with conditioning Aloe Mist to
nourish skin for the lightest, most refreshing way to fragrance for the day or
night.
Vanilla Sugar
Indulge in the cozy, irresistible scent of
vanilla and sheer florals, with the "Warm Vanilla" collection that
has irresistible key notes of Intoxicating Vanilla, White Orchid, Sparkling Sugar, Fresh Jasmine
and Creamy Sandalwood.
Hello Beautiful
The full line of "Hello Beautiful" products from Bath
& Body Works is sure to become your next favourite floral fragrance—a
perfect blend of Jasmine, White Gardenia, and Magnolia Blossoms.
Sweet Pea
Sweet Pea as a collection has an all new look! With Vitamin E
and Sunflower Oil, this limited edition formula nourishes and protects skin,
leaving it incredibly soft and smooth. A bright, young-at-heart collection
with a blend of Sweet Pea, Watery Pear and luscious Raspberry with undertones
of Sheer Freesia and Soft Musk
Aromatherapy
Here is a line of products to boost your mood and
soothe your soul with aromatherapy! Whether you're looking for recharge lotions,
stress relief aromatherapy massage oils or aromatherapy scents for energy and
sleep, Bath & Body Works has the aromatic fragrances to match your mood.
With ingredients like Lavender, Patchouli, Eucalyptus, Spearmint, Vanilla,
Cedarwood, Ginger and Tea Tree, this collect is perfect to calm and soothe the
sense, uplift the mood and encourage a sense of relaxation and harmony. At Bath
& Body Works, customers are invited to sample luxurious lotions, hand
soaps, fragrances and more to discover their favourites.
The International bestselling fragrance collections
will be available at:
1. Select
Citywalk, Saket
2. Mall of
India, Noida
3. Ambience
Mall, Gurugram
4. Palladium,
High Street Phoenix
5. DLF
Promenade
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