Built on quality, technology and innovation,
and backed with over 9 decades of R&D, global leaders and experts in cinema
screen technology, Harkness Screens take lead in South India markets as the
most preferred screen partner by multiplexes, cinema chains and independent
movie theatres. Recognized globally as a premium manufacturer for 2D and 3D
screens, Harkness continues to be the No. 1 choicefor cinemas in Andhra
Pradesh, Telangana, Karnataka, Tamil Nadu and Kerala. Alongside being the
screen of choice for cinema owners, Harkness has also started to gain
popularity amongst cinema goers as well.
Harkness has been known to create screen
surfaces for the age of the immersive cinema and has been providing the most captivating
viewing experience possible today for both 2D and 3D films. With over 2959
screens installed across India till date over 792 have been installed in
southern parts of India placing southern states as key markets for Harkness
Screens. Some of Harkness’ leading clients include regional multiplexes like Asian Cinemas, AGS Cinemas, V Celluloids, Geetha Artsand single screens like
Prasad’s, Aries Plex, Kasi Theatre, Jagadamba Cinema, Udayam Theatre. Cinema
chains like Inox, PVR,Cinepolis, Carnival are some of its key clients across
India.
According to Mr.Preetham Daniel, Senior VP - Asia, Harkness Screens, “Quality today has stepped up to become the
most important element of cinema viewing experience followed by sound and
comfort. Moreover, research states, a movie-goer acknowledges that a premium
experience is attainable for exhibitors of all sizes -
large multiplexes to single-screen cinemas. At Harkness Screens we pride ourselves in being
pioneers in screen technology and have been adding great value for cinema
owners in India and across the world.South India has been very important for us
considering the number of screens as well as how much audiences enjoy going to a cinema for a film. We will continue to
innovate and provide our clients with solutions that are unique, and
performance oriented. Simultaneously, we will ensure that movie goes are
provided with an experience that they will always look forward to not only in
the south by across the country.”
According to industry reports, Bengaluru and Chennai
are biggest film consumer markets in the country. Moreover, the south Indian
film industry alone produces films in five languages.About 70%of the exhibition
sector in south India is currently taken up by single screens, as compared to 35%
for multiplexes.
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