ANCESTRY, A Contemporary Indian
Lifestyle & Fashion label by Future Style Lab Ltd increases its retail
footprint in India with the launch of their first ever store in Chennai. This
will be Ancestry's 6th outlet in the country. The brand currently operates
highly successful stores in Delhi NCR, Mumbai & Kolkata.
With this store, the brand will
also be marking its first anniversary, after having launched its maiden store in
Gurgaon last year.
With each milestone, Ancestry has
made a mark in re-interpreting Indian heritage to cater to the modern woman.
The brand, within a year of its launch, has become synonymous with contemporary
& chic aesthetics that are being loved by the majority!
The label draws its inspiration
from India’s design heritage and offers womenswear and menswear as well as
homeware among others. The brand’s products, both in the fashion and lifestyle
space, have a distinctly urban provenance while being interestingly rooted in
heritage. Ancestry is inspired by the
evolving face of the new age Indian woman, who is self-assured, professionally
competent and curious to discover new paths.
"VR Mall in Anna Nagar proved
to be the perfect location for Ancestry’s maiden store in the city. The space at VR mall allows us to
recreate the Ancestry experience that blends design with unique India inspired
touch points. The mall is a shopping haven for the people in Chennai and
offers a ravishing space for Ancestry to provide an all-rounded shopping
experience to customers!" says ManjulaTewari - CEO of Future Style Lab
Ltd.
The store launches with showcasing
its latest collection, a fun mix
of Shibori Styles, florals and timeless classics in white. The colour palette
ranges from Natural Indigo to watermelon hues, Pure whites and Florals in
pastel blues and peach. Floral prints on silhouettes like chanderi, cotton
and linen in pastels like evoke all the lightness and ease of the season making
it the perfect wardrobe choice for breezy weekends or a holiday jaunt.
The
store also houses a special limited edition collection inspired by the vivid
Indian Textile – Jamdani. Named
after the Persian words “jama” (cloth) and “dana” (woven motif), the exquisite
handwoven Jamdani flourished under the Mughals
in Dacca, and the rest of unified Bengal. From the royal families of yore to
modern connoisseurs, Jamdani has always
flaunted an aura of exclusivity. Ancestry’s Jamdani collection
recasts this artisanal craft in modern cuts and silhouettes. Elephant, fish and
club motifs imbue this chic collection with a rustic charm and
quirkiness.
Ancestary Store Launch New Collection | Ancestary Store
https://www.youtube.com/watch?v=R98k1zQ5uUA
The New launch of Ancestary Stores in VR Mall
https://www.youtube.com/watch?v=iqULJ3wY6HU
https://www.youtube.com/watch?v=R98k1zQ5uUA
The New launch of Ancestary Stores in VR Mall
https://www.youtube.com/watch?v=iqULJ3wY6HU
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