The Personal Care Brand expands its Retail Footprint in South India with its second store launch at VR Chennai
Bath & Body Works, one of the world’s leading specialty retailers of fragrant products for bath, body and home for more than 20 years expands their retail footprint in Chennai with the opening of their second store at VR Chennai on 13th July. Hallmark fragrance collections from the brand like Japanese Cherry Blossom and A Thousand Wishes will be available at the store. Having established itself as one of the best and most sought after personal essentials and home fragrance brand, the VR Chennai store will be spread over 1300 sq. feet that will allow customers to explore an extensive array of fragrances for the bath, body, and home.
Bath and Body Works known for its fragrance believes in creating an experience for “HER” and hence commemorates the launch in association with Major Brands Pvt Ltd&VR Chennai by attempting to enter the Guinness World RecordsTM on 13th July 2019 aiming to get the title of “Most participants in a perfume relay application”. The brand will attempt to create the largest fragrance relay with their signature fragrance mists and have the most people use a mist together creating a fragrance chain at VR Chennai. Super Star Hansika Motwani will be the first participant at the Bath and Body Works event to begin the Guinness World RecordsTM attempt.
This is brand’s first attempt in India as well globally. The brand in association with Major Brands Pvt Ltd. & VR Chennai will attempt the Guinness World RecordsTM on Saturday to get shoppers excited and engage with the brand.
Bath and Body Works has been exclusively launched in India by Major Brands Pvt Ltd, in June 2018.
Globally launched in 1990, the brand’s portfolio today comprises over 200 different fragrances including the iconic Sweet Pea, Japanese Cherry Blossom, A Thousand Wishes, Aromatherapy, Hello beautiful as well as new seasonal releases. At Bath & Body Works, customers are invited to sample luxurious lotions, hand soaps, fragrances and more to discover their favorites.
VR Chennai, Anna Nagar, is a 2 MM sq. ft. experiential, community centric, retail and lifestyle center. Built with both local heritage and modern sustainable building practices in mind, the Centre is the largest in South India to be conferred the LEED Gold certification from IGBC (Indian Green Building Council). The Centre is home to 240 retail stores offering fashion, food, and entertainment, and a brand-mix that includes the best international and local offerings, including many first-time retail and entertainment brands in Chennai. Additionally, VR Chennai houses The Hive, a 50,000 sq. ft. co-working space and the soon to be launched Madras House - a destination within a destination, which will offer multiple fine dining options, a black-box theatre and event space, an open-air amphitheatre, along with a boutique hotel and serviced residences.