Bath & Body Works India Makes its Way into the Guinness World
RecordsTM at VR Chennai
Bath & Body Works expands its second retail footprint at VR Chennai
with a ground-breaking record of achieving “Most participants in a perfume
relay application” with274 participants
Bath & Body Works, one
of the world’s leading specialty retailers of fragrant products for bath, body,
and home and its exclusive Indian Franchise Partner, Major Brands India
achieved a Guinness World RecordsTM Title
for “Most participants in a perfume relay application” at VR Chennai on 13th
July 2019. Bath and Body Works in association with Major Brands Pvt Ltd.
& VR Chennai created the largest fragrance relay with their signature
fragrance mists with 274 women participating in the event and creating a
fragrance chain.
ActressHansikaMotwani was a part of the
attempt as she kicked off the relay with great zeal and excitement. Mr. SwapnilDangarikar, Official Adjudicator (Guinness Spokesperson) and Mr.
Abhishek Bajpai Vice President of Major Brands India Pvt. Ltd were also present
to grace the occasion.
Speaking about the event, Mr. Tushar Ved President of Major Brands India
Pvt. Ltd said “It is wonderful to have achieved the Guinness World RecordsTM
Title in India for Bath and Body Works. We are proud of this achievement and
overwhelmed by the response from Chennai. While it was exciting for us to
execute this in association with VR Chennai, it’s been even more fulfilling to
witness hundreds of women participating in the relay. Bath & Body Works is
one of the leading fragrance brands in the world and we look forward to
achieving many more milestones in the future”.
Expressing her excitement,
HansikaMotwani said, “It was such an honour to create a new Guinness World
RecordsTMwith Bath and Body Works and that too in my favoritecity
Chennai. Was fun interacting with my fans who are always there to shower me
with their love”
PankajRenjhen, COO Virtuous Retail said:
“In our commitment to bring novel experiences to
the city, we are partnering with retailers who are equally willing to introduce
new formats and experiences for our savvy customers. Bath &
Body works is a renowned producer of leading fragrances and personal
essentials and its addition to VR Chennai is only going to add to the cheer
that we see on the faces of our patrons. We are absolutely delighted to have
Bath & Body works be a part of the VR Chennai family”
The event coincided with the opening of the second Bath and Body Works
store in South India at VR Chennai. This is the seventh Bath and Body
Works store in the country. Hallmark fragrance collections from the brand
like Japanese Cherry Blossom and A Thousand Wishes will be available at the
store. Having established itself as one of the best and most sought after
personal essentials and home fragrance brand, the VR Chennai store will be
spread over 1300 sq. feet that will allow customers to explore an
extensive array of fragrances for the bath, body, and home. Bath and Body Works
has been exclusively launched in India by Major Brands Pvt Ltd, in June 2018.
Globally launched in 1990, the brand’s portfolio today comprises over
200 different fragrances including the iconic Sweet Pea, Japanese Cherry
Blossom, A Thousand Wishes, Aromatherapy, Hello beautiful as well as new
seasonal releases. At Bath & Body Works, customers are invited to sample
luxurious lotions, hand soaps, fragrances and more to discover their
favorites.
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