· Hero Electric Optima ER and NyxER arenow
eligible for FAME II benefit Hero Electric recently inaugurated its new
corporateoffice in Bangalore to strengthen its network and presence in the southern
part of the country Hero Electric to have over 1000
touchpoints by 2020 Hero electric has aggressive plans to
expand its product portfolio for B2B sector
Biggest electric vehicle brand in India, Hero Electric, today officially launched
its two new e-scooters; Optima ER and Nyx ER (Extended Range) further expanding
its range of heavy duty and high-speed e-scooters in India. The Optima ER and Nyx
ER are now available across all Hero Electric dealerships for INR 68,721(ex.
PAN India) and INR 69,754 (ex. PAN India) respectively.
Commenting at the
occasion Mr. Sohinder Gill, CEO, Hero Electric India said, “We want
to offer the best of Hero Electric products to all our customers. One feedback
that we have constantly received was the range anxiety associated with
e-scooters, and with the Nyx ER and Optima ER we are addressing that issue and
offering a package that is high on performance and usability. I am confident that
customers will appreciate these additions alongside the FAME II benefits that
have made our range even more affordable.”
The company further
announced the inauguration of its new corporate office in Bangalore as part of
its expansion plan in southern India to diversify its operations and
strategically plan the new consumer touchpoints in the country. Hero Electric
plans to take the 615 touchpoints presently to 1000 by end of 2020 and make the
brand accessible even in the most interior parts of the country. The company will
investaround Rs 700 crore in the next three years to ramp up production
capacity of its electric scooters to 5 lakh units annually.
With the launch of Nyx
ER, the company has extensive plans to introduce heavy duty products catering
to myriad requirements of the B2B sector thereby expanding its offerings for
the commercial segment. Hero electric products are best suited for commercial
usage as they require lesser investment and havezero carbon emissions.
As the largest maker of
electric vehicles in India, Hero Electric is in sync with the government’s
vision to promote and foster the adoption of electric mobility in India and
will invest in R&D to introduce technologically advanced products that
India needs in order to make the switch from ICE vehicles. Going forward, all
high-speed products from Hero Electric will also be eligible for FAME II
benefits and coupled with the lowered GST rates, will make Hero Electric
products more attractive and affordable for the customers.
Hero Electric scooters
are the perfect match for people who want to switch to clean mobility, with
options ranging from lightweight to high-speed performance scooters, so both
the first-time buyers and enthusiasts have a variety of scooters to choose
from. The e-scooters from the company are gender agnostic with designs that can
blend into anyone’s lifestyle and offer last-mile connectivity at minimal cost
and zero emissions. Hero Electric will continue to innovate in this space and
lead the electric mobility in the country.
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