Friday, 4 October 2019

Digiphoto Entertainment Imaging (DEI) enters the high-end Caribbean market

Thomas Cook India’s recent acquisition Digiphoto Entertainment Imaging (DEI) enters the high-end Caribbeamarket

Signs a strategic partnership agreement with Atlantis Paradise Island, Bahamas 
·         DEI extends its presence to 16 countries and 135 global partnerships
·         Secures all the 3 Atlantis resort properties under its imaging portfolio
·         Introduces for the first time innovative imaging solutions: XLfie (for extra-large selfies), TriX (an immersive augmented reality experience), among others
 Digiphoto Entertainment Imaging (DEI), a recent addition to Thomas Cook India’s Group portfolio has augmented its presence in the international market by venturing into The Bahamas. The world’s leading imaging solutions and services provider has partnered exclusively with the colossal Atlantis Paradise Island to enrich travel experiences for both leisure and corporate travellers.
This strategic agreement marks DEI’s maiden entry into the Caribbean Islands which caters to the high-end tourist segment, offering a range of innovative photography services across the ocean-themed resort. With the signing of this agreement, DEI widens its portfolio to 16 countries and 135 partnerships globally. This new partnership further extends DEI’s long standing relationship with Atlantis that started with Atlantis, The Palm Dubai in 2012.
The Atlantis Paradise Island features the world’s largest open-air marine habitat, a 141-acre water park, 11 incredible pools, 5 miles of magnificent beaches, a Tom Weiskopf-designed 18-hole, oceanfront golf course, and the Atlantis Casino. With customer satisfaction forming the core of DEI operations, visitors would benefit from the expertise of photographers who are also trained in animal interactions. Weddings, honeymoons, renewal of vows and family events, along with MICE opportunities, will form an integral part of its portfolio categorized under the resort photography program.
The turnkey image solution provider aims to delight guests visiting the immensely popular Dolphin Cay - the world’s largest, man-made 14-acre dolphin habitat. At Aquaventure, it will capture guests’ marine moments through a combination of first-of-its-kind innovative imaging solutions. Some of its photography offerings include RideRex - proprietary ride camera technology; XLfie - the pioneering way to click Extra Large selfies and TriX - an immersive augmented reality experience.
Mr. Mahesh Iyer, Executive Director and CEO, Thomas Cook India Limited said, “In February this year, Thomas Cook India had announced the acquisition of a 51% stake in Digiphoto Entertainment Imaging (DEI), an exciting opportunity, complementary to our travel & travel related services portfolio. DEI is the global leader in capturing guests’ memorable experiences by providing the highest quality imaging services and solutions. With a proven track record of growth and profitability, DEI is present at more than 250 venues spanning over 16 countries. Ram and team are growing exponentially and, the signing of this strategic agreement with Atlantis Paradise Island is an example of their commitment to growth.”
He added, “We see DEI contributing significantly to Thomas Cook India Group’s growth plans in the years to come.”

Mr. K.S. Ramakrishnan (Ram), Founder and CEO, DEI said, “It’s a privilege to be associated with Atlantis Paradise Islands, which strengthens our decade-long association with the Atlantis group. The Caribbean belt witnesses a high influx of tourists with close to 30 million visitors in 2018. This partnership opens doors for us to target this immense untapped potential, where we empower guests returning home with fond memories of their experiences at this dream vacation destination.

 About Thomas Cook (India) Limited: Set up in 1881, Thomas Cook (India) Ltd. (TCIL) is the leading integrated travel and travel related financial services company in the country offering a broad spectrum of services that include Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Insurance, Visa and Passport services and E-Business. It operates leading B2C and B2B brands including Thomas Cook, SOTC, TCI, SITA, Asian Trails, Allied T Pro, Australian Tours Management, Desert Adventures, Luxe Asia, Travel Circle International Limited, Digiphoto Entertainment Imaging (DEI), Private Safaris East & South Africa.
As one of the largest travel service provider networks headquartered in the Asia-Pacific region, The Thomas Cook India Group spans 29 countries across 5 continents, a team of over 9700 and a combined revenue in excess of Rs. 6718.7 Cr. (over $ 0.96 Bn.) for the financial year ended March 31, 2019.

TCIL has been felicitated with The Best Outbound Tour Operator at the Times Travel Awards 2018 & 2019 and Leading Company with Cutting Edge Travel Innovation at the Times Travel Awards 2018, Best Risk Management-Framework & Systems at the India Risk Management Awards 2019; Best Cash Management Solution – India at the Asset Triple A Treasury, Trade, Supply Chain & Risk Management Awards 2018, Excellence in Domestic Tour Operations at the SATTE Awards 2018, Best Travel Entrepreneur of The Year at TTG Travel Awards 2017, The French Ambassador’s Award for Exemplary Achievements in Visa Issuance – 2015 to 2018 and the Condé Nast Traveller – Readers’ Travel Awards from 2011 to 2018.

CRISIL has reaffirmed the rating on debt programmes and bank facilities of Thomas Cook (India) Ltd at ‘CRISIL AA-/Stable on the long-term bank facilities of TCIL and CRISIL A1+ rating on the short-term bank facilities and short- term debt of the Company.
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Fairbridge Capital (Mauritius) Limited, a subsidiary of Fairfax Financial Holdings Limited promotes TCIL by holding 66.90% of its paid-up capital and is responsible for the execution of acquisition and investment opportunities.

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