RED FM changes the stationality to 93.Dry Red FM as part of its
“Paani Yaad Dila Denge’ campaign
“Paani Yaad Dila Denge’ campaign
Sensitizing the topic of
water scarcity in Delhi, RED FM has been working on different aspects
of this campaign for the past six months.
Reports suggest that RO purifiers are essential in every urban
household. However, the amount of wastewater from RO purifiers exceeds
the amount of water that is purified by around
three times. Additionally, due to the high content of Total
Dissolved Solids, this water becomes unsuitable for drinking and is not
recommended for bathing either. Nevertheless, there is a variety of
areas in which one can make use of this water, such
as, watering plants, cleaning floor, car/bike wash etc. The last leg of
‘Paani Yaad Dila Denge’ highlights this crucial piece of knowledge with a message ‘Hum badal rahe hain taaki aap bhi badlo aur paani save karna shuru karo.’
Commenting on the initiative, Nisha Narayanan, COO & Director, RED FM and Magic FM
said, “India is in the grip of an unprecedented water crisis with
majority of Delhi NCR areas reeling under drought-like conditions.
Our initiative 'Pani Yaad Diladenge' aimed to spread the message
across to all our listeners. Now, as we enter the last phase of this
campaign, we intend to create awareness about RO water harvesting as
well. We are confident that this initiative will mark
the beginning of a safe and sustainable approach towards water
conservation."
From listeners posting
selfies with the hashtag #MugShots at Pi-Lo water ATMs to collaborating
with the Delhi Government to fix water leakages, Delhiites
enthusiastically participated in the campaign ‘Paani Yaad
Dila Denge’. In addition to that, RJ Raunac also conversed with Mr.
Arvind Kejriwal on the grave issue of water scarcity, who then extended
his support to this campaign.
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