TATA TEA Chakra Gold curates a Tamizh special food festival
to celebrate the Tamizh way of Life
To celebrate the Tamil culture in its truest form and show the best of Tamizh way of Life, TATA
TEA Chakra Gold, a flagship brand from the house of Tata Consumer
Products (formerly known as Tata Global Beverages), curated a one of its
kind food festival, featuring delicacies from 15 districts of Tamil
Nadu by locally sourced chefs, at the prime location of Marina Mall, ECR
Road, Chennai.
The
food festival was conceptualized keeping in mind the essence of TATA
Tea Chakra Gold and the way it understands the region at its best. The
look & feel of the stage was designed like a tea shop with thatched
roof stalls, glass bottles filled with biscuits, tea stall man,
newspapers and magazines hanging, and wooden benches for the visitors.
The event was facilitated with engagement with the visitors with Tamil
games- Pallankuzhi, and Tamil riddles, out of many, that would build a
strong connect with the emotions of the region with its people.
Tamilians
are proud of the way they look at life with discipline and processes,
and their rich culture is an epitome of how one must practice life. This
concept was prominent in the festival that displayed the core message
through its local food items, ambience, conversations, and everything
that brought out the best of Tamizh way of Life.
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