Your Valentine Poem or Message will be delivered personally
for free in a colourful letter card along with Lotte Choco Pie
Valentine’s Day is an opportunity for both young and old
to show their loved ones they care. While the occasion can be exciting for
youngsters and newlyweds, for much older couples, it may seem a little stale.
If you belong to the latter and Valentine’s Day just doesn’t seem to have the
same kick as it once did, during the first few years of your marriage, it’s
time to participate in ‘Pause To Cherish!’, a special Valentine’s
Day digital campaign launched by Lotte Choco Pie under its (Lotte India’s)
Lotte Fest initiative.
With an aim to create a new
meaning to the spirit of Valentine’s Day in India, Lotte Choco Pie, with its
first-of-a-kind campaign, #PauseToCherish, not only celebrates the long
wedlock of seasoned couples, being “together-forever” for each other, but also
lets them share their love for each other in a personal manner. As part of this
campaign, seasoned couples, married for more than two decades can send in their
love, affection and care for their respective spouse in the form of a valentine
wish/message. Guess what! Lotte Choco Pie will print the message on a colourful
letter card and deliver it for free to their respective valentine along with
specially designed Lotte Choco Pie boxes on Valentine’s Day across the country.
Commenting on this campaign, Mr.
Venkatesh Parthasarathy, VP Marketing, Lotte India said, “For decades,
Valentine’s Day is so strongly associated with youngsters in our country while
it actually represents love, affection and friendship without any age barrier.
We are truly excited to celebrate the love of seasoned couples in our country
which, I feel, will inspire the young. In this digital world, the old-fashioned
way of expressing love in the form of letter cards can make these Valentines feel
extra special and I am confident that through this campaign Lotte Choco Pie
will make their enduring relationship more memorable.”
From February 8th,
10:00 a.m. (IST) to February 12th, 12:00 noon (IST), interested
participants should follow @LotteChocoPie on Facebook and Twitter and
confirm their participation using the hashtag - #PauseToCherish. Lotte
Choco Pie will send a private message to the participants with further
instructions for completing the process and shortlist the best messages.
Entries must be submitted and received during the Contest Period. Any entries
received before or after such time will be void.
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