Lizol
introduces its first disinfectant concentrate for Indian consumers
Lizol Double Concentrate
is RB’s ‘E-commerce first’ innovation to be sold exclusively across Indian
e-commerce platforms
Being at the forefront in its collaborative
fight against Covid-19, Lizol is looking to expand its portfolio by providing
consumers with a range of products that help break the chain of infection. The
new Lizol Double Concentrate
has a superior formulation which will give consumers 10X superior cleaning and
kill 99.9% germs by using just half a cap.
Commenting on
the launch, Sukhleen Aneja, CMO & Marketing Director, RB Hygiene, South
Asia said, “, “The Covid-19 pandemic has heightened the need and
importance of maintaining safe hygiene practices as the first step towards
preventive health care. Lizol’s new innovation is a 2X concentrated formula
that is not only potent as a disinfectant but, is also a more sustainable
option that is aimed at providing superior benefit value for consumers. It’s an
‘e-commerce first’ launch keeping in line with the changing shopper behaviour.”
With this product innovation, RB showcases its commitment towards
consumer centricity by ensuring greater degree of consumer convenience. It
allows ease of use and fewer buying occasions while also actively pushing the
envelope on making its products environment friendly.
“Lizol double concentrate is a powerful innovation that is effective
and sustainable. The concentrate has gone through multiple tests to ensure
germ-kill and superior cleaning while disinfecting surfaces. This is a
convenient purchase option as compared to dilutables giving consumers more than
100 uses from just one bottle”, says Dr. Navin Sharma, Head- Innovation
Hub at India R&D, RB Hygiene.
The product will be initially available in Citrus variant and in two
different sizes – 900ml and 1.9 litre.
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