Saturday, 15 August 2020

Nissan decodes the design elements of

Nissan decodes the design elements of “Nissan Magnite concept”

Discover the story of the design of the #NissanMagnite Concept here.

 Nissan India today highlighted the design philosophy behind Nissan Magnite concept. Designed to ignite the imagination and aspirations of those who desire to thrive, the Nissan Magnite concept packs a premium offering and a stylish design, which makes for a strong road presence.

Kei Kyu, Future Design Director, Nissan Motor Corporation said, “We closely studied Indian and Japanese cultures for a car whose design sensibilities bring together the best of both worlds. In the process, we found compelling inspirations that resonate with the modern urban consumer’s personality and dynamism. The Nissan Magnite concept is the true spirit of India on wheels.”

The Nissan Magnite concept incorporates Japanese DNA, which includes 3 values ‘Kabuku’ ‘Sui’ and ‘Inase’. ‘Kabuku’ represents pioneer and a game-changer, ‘Sui’ stands for purity of purpose and ‘Inase’ denotes dynamic and vibrant energy.

Rakesh Srivastava, Managing Director, Nissan Motor India Pvt. Ltd. said, “We are pleased to share the story of Nissan Magnite concept. It is a true reflection of Nissan-ness and a testimony to Nissan’s SUV DNA spirit of relentless innovation and Japanese engineering. It is designed in Japan keeping in mind the requirements and aspirations of Indian and global customers with the philosophy of ‘Make in India, Make for the world’.

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