OnePlus expands offline presence; launches its second Experience Store in Chennai
The state-of-the-art OnePlus Experience Store is located at VR Mall and spans across 3500 sq. ft
Customers can purchase the newly launched OnePlus 8T 5G as well as the OnePlus Nord
OnePlus, the global premium technology brand, opened its second OnePlus Experience in Chennai, thus expanding its retail presence in the city. The launch of the new store is in line with OnePlus’ commitment to strengthen its offline footprint across India and create new retail touchpoints for users to physically engage with the brand on a more intimate level.
The state-of-the-art OnePlus Experience Store is located at the popular VR Mall, Anna Nagar and is spread across 3500 sq. ft. The Experience Store also features the popular OnePlus coffee experience zone offering premium quality beverages to customers. It also houses a service center, making it a one-stop service solution for customers across the city.
In line with its ongoing focus towards the India market, OnePlus has invested INR 100 crores towards deeper market penetration across omni-channel retail business. Chennai is home to one of the fast-growing OnePlus user communities. And customers in the city can now easily access a range of products by the brand, including the newly launched OnePlus 8T 5G as well as the recently launched OnePlus Nord.
Addressing the launch of the new experience store in the city of Chennai, Darshana Bala, Head of Regional Marketing, OnePlus India, said, “In line with our vision to expand our retail presence, we are proud to launch another experience store in Chennai which serves as one of the key markets for OnePlus. With this launch, we aim to provide an enhanced experience to users looking forward to our premium retail experience and personally engage with our brand and access our products with superior technology. The city has one of the fastest growing OnePlus community base and we hope to cater to our consumers’ need through a great retail experience.”
By expanding its retail presence beyond metro cities, OnePlus seeks to bring its global premium brand experience to offline-based consumers across the country. The brand currently has over 5000 offline stores with plans to scale up to 8000+ stores over the next year. It also aims to expand its service center network to 100 cities over the next year.
Customers visiting the store can also avail exciting festive season offers including special HDFC bank offers on the newly launched OnePlus 8T 5G, the popular OnePlus Nord, as well as other popular products such as the OnePlus 8 Series and OnePlus 7T Series.
Safety is of paramount importance and OnePlus has deployed stringent hygiene practices at the stores as per the government protocol. These health safety measures include thorough sanitization of store premises, social distancing measures, frequent staff temperature checks as well as mandatory use of masks.OnePlus products and accessories are also available online on Oneplus.in, Amazon.in and Flipkart.com.