FRANCE’S NO. 1 MILK BRAND; LACTEL, NOW IN INDIA AND
READY TO TAKE THE DAIRY MARKET BY STORM
Lactel, France’s No 1 milk brand has launched its affordable UHT toned milk 1 Litre packet at an MRP of Rs 70 and looks to provide consumers with the best of nutrition. The launch of UHT milk marks the entry of the world-famous brand Lactel in India, which was founded in 1967 and today has over 50 years of experience and is present in over 50 countries. Groupe Lactalis in the past has had a strong involvement in the Indian Dairy Industry wherein several Indian dairy brands such as Thirumala, Anik and Prabhat are today part of the group.
Lactel UHT milk comes fortified with Vitamin A & D, covering the need for nutritional goodness, ensuring better immunity, stronger bones and muscles with strict regular quality checks. Lactel has now entered the Indian market as a brand ready to position itself with its strong focus on high quality products meeting existing French, Indian & global standards, while ensuring retention of all the nutritional goodness in their affordably priced packs.