Thursday, 24 December 2020

OnePlus collaborates with Nucleya as they launch

 OnePlus collaborates with Nucleya as they launch ‘Tere Bina - OnePlus BWZ - Bass Edition’

OnePlus, a leading global technology brand, announced an exclusive song for the recently launched OnePlus Bullets Wireless Z - Bass Edition by one of India’s most celebrated Electronic Dance Music (EDM) artists Nucleya, which allows the community to experience the high bass features on the device in optimum clarity.

Re-engineered to provide industry leading bass response, the OnePlus BWZ Bass Edition comes equipped with 9.2mm dynamic drivers which make for richer vocals and a much deeper yet cleaner bass response. With bass being the pulse of ‘Tere Bina - OnePlus BWZ - Bass Edition’ the collaboration serves to highlight the new and improved bass response by really testing the richer and more detailed soundscape on the BWZ edition. Fans can listen to the new single on leading music streaming platforms such as Spotify, Jio Saavn, alongside Apple Music, Amazon Music, YouTube Music, TikTok, 7 Digital, Triller, Gaana, Wynk & Hungama and Shazam.


Complete with OnePlus’ environmental noise reduction algorithms, the BWZ Bass Edition curates for exceptional voice pickup and call clarity, allowing users to now take calls even in the noisiest environment.  Finally, to round up the product with OnePlus’ signature burdenless experience, the device comes with warp charge technology, giving users 10 hours of listening time with just 10 minutes of charge. Not stopping there, the BWZ Bass Edition also is IP 55 certified, making these one of the most durable wireless earphones in the segment.

For gaming enthusiasts, OnePlus has enabled Ultra-low Latency for the Fnatic mode, giving users an overall better gaming experience with virtually negligible lag while playing their favourite games.

Commenting on the new collaboration with Nucleya, Siddhant Narayan, Head of Marketing, OnePlus India said, “OnePlus as a brand has always looked forward to engaging and offering the best to its community. This effort is another testament to our continuous endeavour to never settle when giving back to them and we sincerely hope the song is well appreciated and loved in providing deep bass, clear vocals and excellent listening experience.”

India’s leading EDM artist Nucleya beamed as he said, "I have always believed in meaningful collaborations and this collaboration with OnePlus has been a great journey. For OnePlus Wireless Z Bass Edition, I have created a song, Tere Bina - OnePlus BWZ edition. The song itself is the age-old story of Heer and Ranjha, one of the most recognisable tragic romances in Punjabi culture. Even though it is a story from another century, the thump of the bass will add a contemporary touch to make that poetic narration more relatable and something people can dance to, today.

He added,” While listening to this song through the OnePlus Wireless Z Bass Edition, music lovers can hear the enhanced bass experience. It has been a great experience to work with OnePlus to produce such a track.

The OnePlus BWZ Bass Edition is currently available on OnePlus.in, Amazon and Flipkart for INR 1,999.

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