BharatPe launches the ‘BharatPe Lagao, World Cup Jao’ contest for its merchant partners
Chance to win an all-expenses paid trip to watch India play at
ICC Men’s T20 World Cup 2021
Plans to reward 400 merchants across 140+ cities
Keeping up with its endeavour to empower small merchants, BharatPe, India’s leading fintech Company for merchants, has rolled out an innovative contest for its merchant partners called ‘BharatPe Lagao, World Cup Jao’.
As a part of the initiative, BharatPe is giving its BharatPe QR
merchants, an opportunity to enjoy a 2-days, all-expenses paid trip to
Dubai and cheer for India at the ICC Men’s T20 World Cup 2021. The
company plans to reward its 400 top transacting merchants across the
country, as a part of this initiative. The contest will be live across 140+ cities where BharatPe has a presence in India. The contest ends on September 30, 2021.
The ‘BharatPe Lagao, World Cup Jao’ contest includes three milestones based on number of transactions or TPV on the BharatPe QR. Merchants can reach Milestone 1 when they complete 50 transactions or do transactions worth Rs. 25,000, Milestone 2 when they complete 150 transactions or record Rs. 75,000 in TPV and Milestone 3 when they complete 250 transactions or clock Rs. 125,000 in TPV. Scratch cards can be availed at each milestone and the merchants can earn assured runs of upto 1000.. The merchants who complete Milestone 3 can get an all-inclusive package to Dubai to watch India play the ICC Men’s T20 World Cup. The winners of the contest will be decided via a lucky draw and announced in the first week of October 2021. Additionally, merchants can redeem runs for exciting rewards/ BharatPe merchandise including an autographed miniature bat, an autographed full-size bat, a free size cap, cricket jersey, leather cricket ball, instant discount on recharges/ bill payments and get a chance to meet their favorite cricket stars.
Speaking about the campaign, Mr. Nishant Jain, Chief Business Officer, BharatPe,
said, “Merchants are at the core of everything we do. We are committed
to our vision of empowering small merchants and kirana store owners with
best-in-class fintech products that can aid the growth of their
businesses. We roll out innovative campaigns from time to time to reward
our top transacting merchants and further nurture our relationship with
them. Earlier this year, we had rewarded 673 top transacting merchants
across 10 emerging cities, in the 3- month long Festive Bonanza contest.
Now, as businesses get ready for the upcoming festive season, we wanted
to give our top performing merchants a chance to watch India play live
at the ICC Men’s T20 World Cup in the UAE. We understand that cricket is
one of the most popular sport in the country and ‘BharatPe Lagao, World Cup Jao’ is
designed to reward our top merchants with trip to Dubai. We are
confident that this contest will enable us to further enhance our
merchant engagements. We hope to touch atleast
5 million merchants with this initiative. We will be rolling out more
innovative contests to empower and applaud our 7.5 million merchant
partners in the times to come.”
the contest is live across tier-1, 2 and 3 cities in India, including
metro cities like Hyderabad, Bangalore, Delhi NCR, Mumbai, Kolkata and
Chennai; as well as emerging cities like Pune, Jaipur, Bhopal, Indore,
Lucknow, Chandigarh, Ahmedabad etc. Also, it is live in cities like
Visakhapatnam, Vadodara, Warangal, Nagpur, Allahabad, Kanpur,
Vijayawada, Aurangabad, Varanasi, Nashik, Dehradun, Kochi, Mangalore,
Mysore, Agra, Ludhiana, Meerut, Surat, Jalandhar, Gorakhpur, Patna,
Guwahati, Trivandrum, Bhubaneswar, Coimbatore and Madurai.