FASTRACK LAUNCHES AUDIO SUNGLASSES ON

FASTRACK LAUNCHES AUDIO SUNGLASSES ON AMAZON FASHION

~Consumers can purchase three variants of the smart eyewear portfolio starting at INR 3499 on Amazon.in~

India’s foremost youth accessories brand, Fastrack, expanded its existing portfolio of smart eyewear with the launch of audio sunglasses on Amazon Fashion. With inbuilt Bluetooth speakers and mic, the product will enable users to manage a variety of everyday tasks like calls, navigation and music on the go. The smart eyewear has Bluetooth 4.1 connectivity with a range of 30ft and offers Android & Apple IOS interfaces.

The Fastrack sunglasses combine functionality and style into one device and will be available in 3 variants – Blue, Black and Clear. These are equipped with a rechargeable lithium battery with up to 3 hours of playback in a single charge, along with a Micro USB. Enabled with Polarized and UV 400 Protection, the sunglasses also help shield users from the harsh rays of the sun. The product boasts features like weather and traffic updates, music and navigation, and much more. Launched in square frames, the smart sunglasses also help you stream millions of your favourite songs via apps like Spotify and Pandora to help users stay entertained and connected.

“We are excited to announce the launch of Fastrack’s newest audio sunglasses on Amazon Fashion. Fastrack, India’s foremost youth accessories brand is known for its stylish range of products that are both fashionable and affordable. With a unique design that looks chic and polished, the all new Fastrack audio sunglasses provide modern smart features, which match the needs of our fashion-forward customers. Amazon’s wide reach in India will further ensure that the brand is made accessible to more customers across the country.” said Mr. Arun Sirdeshmukh, Business Head, Amazon Fashion India.

Speaking about the collection, Mr. Saumen Bhaumik, CEO, Eyewear Division, Titan Company Limited said, “Disruption is part of Fastrack’s DNA, with the new Audio Sunglasses we have democratised smart. Priced at Rs. 3499, the products have been designed keeping in mind the sunglasses wearer, they are lightweight, sleek and loaded with features which have novelty and utility while travelling.”

The Fastrack audio sunglasses are exclusively available on Titaneyeplus.in,  Fastrack.in and Amazon.in.

Easybuy Launches on

Easybuy Launches on Amazon Fashion India

Customers can now shop for India’s leading value fashion brand – Easybuy on Amazon Fashion,
India’s most preferred destination for fashion

Easybuy, India’s leading value fashion retail brand, is now available on Amazon Fashion India. Amazon Fashion continues to delight customers across the country by bringing them the widest and most loved fashion selections from emerging as well as popular brands. With the launch of Easybuy on Amazon Fashion, it has made family fashion more affordable and accessible to Indian customers

Easybuy is a made in India brand conceptualized and launched with an aim to make fashion affordable for those who seek stylish apparel at minimum prices across tier 2, 3 cities as well as metros. To further its commitment with Amazon Fashion, Easybuy will create online-only brands which will be specially manufactured for the existing categories. Easybuy has identified SMEs and built a supply chain system through nurturing them, further enabling SMEs to grow along with both Easybuy and Amazon Fashion. Over the next 6 months, the offline collection will be brought online through a store fulfillment program to fulfill the needs of the customers across India. The brand will also extend its selection to new categories depending on the needs of customers. 

The launch of Easybuy on Amazon Fashion originates from the brand’s view of expanding its customer reach online across India for value fashion. Its aim is to offer “super styles” at “super prices” to its customers. The entire Easybuy collection on Amazon Fashion has over 2,000 styles, priced from INR 69 to INR 699 that features apparel selections for men and women across tops, t-shirts, dresses, jeans, trousers, shirts and also kid’s apparel. The launch offers convenient free-shipping options for all customers and the entire selection will be Amazon Prime-enabled, giving customers access to free shipping and more, across India. 

Mr. Mayank Shivam, Director – Strategic Initiatives, Amazon Fashion India said “We are very excited to launch Easybuy on Amazon Fashion. Easybuy is India’s leading value fashion retailer that offers fashion choices for the entire family. The ‘super styles’ and ‘super’ prices’ offered by Easybuy, coupled with our capabilities of making fashion more accessible to customers across India, definitely make for a special collaboration. Amazon Fashion is the preferred destination for any brand, especially when they are embarking on a new journey to revolutionize the way customers engage with fashion”.

Speaking about the partnership Mr. Anand Aiyer, Senior Vice President & Business Head, Easybuy said, “Easybuy’s launch on Amazon Fashion marks the beginning of our Omni Channel Journey and we are quite excited about it.  Easybuy is the fastest growing value fashion retailer launched by Landmark Group, India’s leading retail conglomerate and our vision is to make fashion aspirations affordable for Neo-India, which aspires to access great fashion, but at affordable prices. Easybuy is proudly made in and made for India with the objective to make aspirational fashion affordable for the entire family.  We have launched currently with over 2000 styles under 699 on Amazon Fashion bringing Super Styles at Super Prices closer to customers across India”

To shop for Easybuy apparel on Amazon India, visit: https://www.amazon.in/easybuy