●
Instant
credit for new-to-credit customers
●
Inaugural
offer of 0% interest on the purchase of any product for a three-month tenure
scheme
Pine Labs, one of Asia’s leading merchant commerce platforms,
today announced a strategic partnership with ZestMoney, the fastest-growing
consumer lending fintech in the country. Pine Labs and ZestMoney will provide
in-store digital Equated Monthly Instalment (EMI) options to customers through
Pine Labs’ Plutus and Plutus Smart point of sale (PoS) devices. This offering
is targeted at the new-to-credit customers. ZestMoney EMI on Pine Labs devices will
be available across 20,000 outlets in 100 cities in the next 12 months.
Speaking about the partnership, Venkat Paruchuri, Chief Product Officer, Pine Labs said, “Our initial focus will be on mobile, consumer durables
and IT categories. We hope to extend instant
credit facility to additional categories such as apparels and fashion, education,
wellness and healthcare, and travel and tourism over time.”
“At Pine Labs, we have built an
ecosystem of affordability solutions forcustomers. We have partnerships with 21
issuers that offer EMI on debit and credit cards across a network of 93,000
merchants and already serve millions of customers every quarter.Ourpartnership
with ZestMoney will help Pine Labs reach out to a whole new group of customers,”
he added.
Lizzie Chapman, Chief Executive Officer and Co-founder, ZestMoney said, “We are excited about offering EMI on POS machines, Pine
Labs' continued offline presence and experience in exceeding merchant and
consumer expectations for over 20 years translates to intimate knowledge on how
to manoeuvre in this space. This makes them the perfect partner with whom
ZestMoney can further expand offline as there is perfect alignment in both
companies’ respective objectives for their users.”
As aninaugural time-bound offer, ZestMoney will provide 0% interest EMIs on
the purchase of any product for a three-month tenure.Apart from the inaugural offer, Pine Labs and
ZestMoney are also working with manufacturers across mobile, consumer durables
and laptop categories to bring EMIs with 3, 6, 9, and 12 months tenure.
This partnership will allow first-time credit seekers who do not
have a credit or debit card tomake purchases at offline stores and avail of EMI.
Pine Labs’ cloud-based software platform can enable instant credit disbursal
using ZestMoney’s creditrisk and disbursement criteria.
Lizzie Chapman, Chief Executive Officer and Co-founder, ZestMoney said, “We are excited about offering EMI on POS machines, Pine Labs' continued offline presence and experience in exceeding merchant and consumer expectations for over 20 years translates to intimate knowledge on how to manoeuvre in this space. This makes them the perfect partner with whom ZestMoney can further expand offline as there is perfect alignment in both companies’ respective objectives for their users.”
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