ATLEE & RANVEER SINGH'S FIRST EVER COLLABORATION, AGENT CHING ATTACKS WITH SREELEELA AND BOBBY DEOL STREAMING WORLDWIDE NOW!*

 ATLEE & RANVEER SINGH'S FIRST EVER COLLABORATION, AGENT CHING ATTACKS WITH SREELEELA AND BOBBY DEOL STREAMING WORLDWIDE NOW!*

Sunday, Oct 19, Mumbai: Blockbuster filmmaker Atlee, known for record-breaking films like Jawan, Bigil and Mersal, makes an explosive advertising debut with the biggest ad campaign ever, Ching’s Desi Chinese’s dhamaakedaar film Agent Ching Attacks.

Featuring the Ching’s mascot, the sensational Ranveer Singh, who is now joined by superstars Sreeleela and Bobby Deol, this larger-than-life film brings signature Atlee style, never-before-seen visual effects, and thrilling action. A phenomenal crew has united to create a spectacle that’s all set to set the internet on fire!

Director Atlee said, “For me, love is the secret ingredient. Ching’s wanted something India won’t just watch, but love, and that’s why I said yes to my first ever ad. Ranveer’s madness, Bobby sir’s magic, and Sreeleela’s freshness, we’ve cooked this with a lot of heart. Now it’s for the audience to taste.”

The new Ching’s Desi Chinese ad has truly erased the line between advertisement and cinema. It’s an 8-minute goosebump-worthy experience packed with drama, comedy, action, music, and masala.

The ad raises the glamour quotient with Sreeleela and the heat with Lord Bobby! After blockbuster comebacks in Animal and The Ba*ds of Bollywood, Bobby Deol brings his signature swag to the Ching’s universe once again.

Deepika Bhan, President, Tata Consumer Products, added, “At Ching’s, we’ve always believed every meal should be a blockbuster, bold, flavourful, and irresistibly masaaledar. With Ranveer Ching back in action, the excitement is at an all-time high. Five films in, his energy still blows the roof off. This is our biggest, boldest celebration of Desi Chinese yet, bursting with spice, drama, and pure entertainment. This one is guaranteed to aag lagaa de!”

The film also features an outstanding soundtrack with the iconic anthem ‘My Name is Ranveer Ching’ composed by Shankar-Ehsaan-Loy, vocals by Arijit Singh, and lyrics by the legendary Gulzar Sahab, now reversioned by Sai Abhyankkar and already hitting airwaves everywhere.

In the truest sense, Ching’s Desi Chinese’s Agent Ching Attacks is set to #AagLagaaDe.

Tata Consumer Products Limited brings together the Tata Group’s key food and beverage interests under one umbrella. Its diverse portfolio includes tea, coffee, water, salt, pulses, spices, ready-to-eat meals, and snacks. Leading brands include Tata Tea, Tetley, Tata Coffee Grand, Himalayan, Tata Salt, Tata Sampann, Tata Soulfull, Ching’s Secret, and Smith & Jones. With a reach of over 275 million households and an annual turnover of around ₹17,618 crore, the company has a strong presence across India and international markets.