RED FM, one of the largest and most awarded private radio networks in India has launched a new campaign,
‘Vote The Haq’ to spread awareness and ensure maximum
participation in the upcoming Delhi Elections 2020. This initiative will
specifically target low voting percentage areas in Delhi through an
on-air and on-ground campaign.
Under ‘Vote The Haq’
campaign, various motorcycling groups will take the responsibility of
spreading awareness about voting. The activity will be promoted on-air
by the RJs and select listeners will get an opportunity
to ride with these biking groups to their respective polling stations
on 8 February.
Speaking about the campaign, Nisha Narayanan, COO & Director, RED FM and Magic FM said,
“To build a strong democracy and ensure good governance, every vote
count. At RED FM, we wanted to utilize the reach of RED FM to target
areas with low voting percentage in Delhi and provide on-ground support
to help voters reach the polling booths to cast
their vote. As always, we are excited to facilitate a positive change
in our society through our campaigns.”
As part of the campaign, RED FM has launched a song specially created for Delhi Elections 2020.
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