OnePlus celebrates six years of success globally

Marks five years in India; drives robust offline expansion plans across India
Leading the premium smartphone segment with 95% YoY growth as per Counterpoint report
Announces a series of incredible offers to give back to its India community

 OnePlus, global technology brand, marked its sixth-anniversary celebration globally. Since its inception in 2013, the brand has witnessed major success across regions worldwide, making it one of the most popular smartphone brands with its flagship devices.

Over the last six years, the brand has received remarkable response in markets like India, North America, Europe and China. And in the last two years, the brand has firmly established its premium positioning in India, registering a tremendous year-on-year growth of 95% as per the recent Counterpoint quarterly research report for Q3 2019. OnePlus also emerged among the fastest-growing smartphone brands this quarter as per the report, witnessing immense growing popularity among Indian consumers.

OnePlus recently opened its first R&D facility in India, which will eventually serve as the brand’s biggest R&D facility in three years. The brand is also actively expanding in the offline segment in India, further penetrating into tier 2 markets and beyond. As part of its robust retail expansion plan, OnePlus aims to operate across 5000+ offline stores and service centres by the end of next year.

Marking the anniversary celebration, Vikas Agarwal, General Manager, OnePlus India, shared, “The last six years have been a remarkable journey for OnePlus as a brand with several successes and new learnings. 2019, has been a special year for us with the launch of our OnePlus 7 Series, bringing in the all-new product portfolio - OnePlus TV, to creating the first-ever OnePlus Music Festival and opening our largest R&D facility in India.”

He further added, “In line with these efforts, we are also actively expanding our retail presence across India, bringing the premium tech experience to all aspiring OnePlus users across all regions in India. We are thankful to our community for playing an integral role in shaping the brand’s identity and helping us elevate our product positioning. We hope our community would be able to make the most of these exciting celebration offers. We are positive that these series of exciting anniversary offers would provide our current OnePlus community members as well as interested, potential users the opportunity to truly enjoy OnePlus’s innovative technology.” 

As a mark of celebrating its successful journey in India, and in an effort to give back to its thriving OnePlus community in India, OnePlus has announced a range of incredible offers, providing a special opportunity for its users to upgrade to the latest OnePlus 7 series devices. OnePlus users and customers can avail these offers starting on Friday, 6 December 2019 until Tuesday, 17 December 2019. OnePlus is also offering a discount from INR 2,000 up to INR 6,000 on OnePlus 7 Pro and OnePlus 7T.

Additionally, customers can also avail an instant discount of INR 2,000, INR 1,500 and INR 3,000 on purchase of OnePlus 7 Pro, OnePlus 7T and OnePlus 7T Pro respectively across all OnePlus sales platforms on HDFC card transactions. The brand will also provide a series of special no-cost EMI up to six months on Amazon.in, OnePlus.in and OnePlus experience stores for OnePlus 7 Pro, OnePlus 7T and OnePlus 7T Pro.

Adding to these range of exciting promotions, existing OnePlus users can exchange their older OnePlus devices and gain a cashback of INR 2,000 on the purchase of any OnePlus 7 Series device on Amazon.in and OnePlus Experience Stores. With these special offers in-store, the brand offers its existing and potential OnePlus users with the valuable opportunity to upgrade to the latest OnePlus devices and gain premium user experience through its truly burden-less technology.

OnePlus continues to lead the Indian premium smartphone segment in Q3 2019

Retains premium market leadership with 35% share, emerges among fastest-growing brands in India

OnePlus is the only smartphone brand gaining an incredible YoY growth of 95% during this quarter

OnePlus, a global technology brand, continued its leadership in the Indian premium smartphone segment with a remarkable market share of 35% in Q3 2019 for a second consecutive quarter according to the latest Q3 report by Counterpoint Market Monitor Service. The brand further established its market dominance with 95% YoY growth in Q3 2019.

Addressing the brand's recent achievement, Vikas Agarwal, General Manager, OnePlus India said, “At OnePlus, we have remained committed to providing our users with the most exclusive combination of hardware and software, elevating user experience. The remarkable performance of our latest devices reassures us that we are headed in the right direction, and as the spirit of the brand goes, we choose to never settle for anything but the best for our community. It is truly humbling to see the love and appreciation the OnePlus community has for the brand and its offerings. And we will continue to focus on delivering the best possible user experience in our pursuit of creating futuristic technology together with our community."

"Being an online-first brand so far, we are now focusing strongly on offline expansion though OnePlus experience stores and strategic retail partnerships in order to bring the OnePlus premium technology experience to consumers across India.”, he further added.

Propelled by the success of its latest launches, the OnePlus 7T and OnePlus 7T Pro, OnePlus has emerged as one of the fastest-growing brands in India with Q3 witnessing the highest ever recorded shipment for the brand in the last three years as well as for the overall premium smartphone market.

Overall, the premium smartphone segment in India reached its highest ever recorded shipment this quarter driven significantly by OnePlus's contributions. The segment also witnessed a record YoY growth of 66% this quarter.

Karn Chauhan, Research Analyst, Counterpoint Technology Market Research shared, “OnePlus 7 Series witnessed a strong uptick in India which helped the brand to gain both mind and market share in the important India market. With 7T and 7T pro, OnePlus had its widest ever portfolio in India currently. This helped it to target users looking to upgrade at various price tiers within the all-important premium market. Additionally, the aggressive product features and expansion in the offline segment further helped to attract more users.”

OnePlus smartphones are available across multiple online and offline channels including oneplus.in, Amazon.in, Reliance Digital outlets, Croma outlets and all OnePlus exclusive offline stores.

The full report can be accessed here.

A STATEWIDE MUSIC COMPETITION LAUNCHING A NEW GENERATION OF MUSICAL TALENTS

ONEPLUS PRESENTS THE RED CABLE TOUR

  OnePlus, the global technology brand today announced its first-ever OnePlus Red Cable Tour. The event will feature budding musicians across from Tamil Nadu who will perform in diverse categories including acoustic/a cappella, light music, heavy metal/rock and hip-hop. They will compete for the chance to go on a national tour with OnePlus, as well as to receive exciting cash prizes. This statewide music competition gives up-and-coming talents a bigger platform than ever before.

Through engaging with people from all over the state, from college students to music industry professionals to social media influencers and more, the on-going registration drive has yielded a fresh generation of musicians, many of who will get to experience playing to large audiences in Chennai for the first time. Those who wish to register may do so at onepl.us/RedCableTour.

The preliminary rounds will be held at colleges in Chennai between October 9– 11, 2019 - October 9: Hindustan Institute of Technology and Science, October 10 and 11: Patrician College of Arts and Science with the finals to be held at the Sir Mutha Venkatasubba Rao Concert Hall, Lady Andal School on October 13, 2019. The celebrity judges for the finals will be Shakthisree Gopalan, Vijay Prakash, Amitash Pradhan and Sean Roldan. Participants will get the chance to perform live in front of these top industry insiders and receive valuable feedback.

Speaking on the initiative, Vikas Agarwal, General Manager, OnePlus India said, “At OnePlus, we are all about creating different platforms for us to engage with our passionate community beyond our products. While we hope our products enhance their smartphone experience, we are constantly striving to engage with our community through other aspects of their lives. The OnePlus Red Cable Tour is our way of giving our community in Tamil Nadu an opportunity to come together and showcase their talent on a large musical platform.”

As one of the most popular technology brands in the world, OnePlus takes pride in introducing products to the market that bring the best in technology, premium design and superior user experience to its community. 

OnePlus releases the full line-up of its upcoming Music Festival

Katy Perry, Dua Lipa, Amit Trivedi, Ritviz, The Local Train and Aswekeepsearching set the stage for a spectacular experience

 With the Katy Perry and Dua Lipa starrer announcement making waves across the country, the OnePlus Music’s first ever music festival promises audiences a night of stellar music that brings together artists from a diverse range of genres. From headliner Katy Perry and Dua Lipa to prominent Indian artists including Amit Trivedi, Ritviz, The Local Train, and Aswekeepsearching, the OnePlus Music Festival truly showcases the brand’s commitment to offering users a unique experience beyond its product offerings. 

Katy Perry

Since Katy Perry’s Capitol Record debut in 2008 with “One of the Boys,” she has racked up a cumulative 35 billion streams alongside worldwide sales of over 45 million adjusted albums and 135 million tracks with her albums “Teenage Dream,” “PRISM,” and “Witness,” and her latest singles, “Never Really Over” and “Small Talk." She is the most-followed person globally on Twitter and was the first to reach 100 million followers. Katy was the first female artist to have four videos surpass a billion views each. Her videos for “Firework” and “Last Friday Night” have over one billion views, while “Roar” and “Dark Horse” have surpassed the two billion mark. Katy’s 2015 Super Bowl performance is the highest rated in the event’s history. She is one of only five artists in history to have topped 100 million certified units with their digital singles– and the first-ever Capitol Records recording artist to join the elite RIAA 100 Million Certified Songs club. 

Dua Lipa

Dua Lipa, former model, is a globally renowned singer and songwriter who rose to international fame with her single ‘Be the one’ which saw major success across Europe, Australia as well as New Zealand. Dua Lipa’s music won her many notable awards including BRIT awards and Grammy awards to name a few. She also collaborated with global stars such as Sean Paul, Diplo, Calvin Harris and several others.

Amit Trivedi 

Amit Trivedi is a successful film score composer, music director, singer and lyricist. He began his career working as a theater and jingle composer and composed for non-film albums. In 2008 he debuted as a film composer in Aamir and has drawn major recognition after his work on Dev D which earned him several awards. Amit is not formally trained in music, however, skillfully showcases his passion. Amit Trivedi says, “I'm really looking forward to performing at the OnePlus Music Festival. This is going to be a first of its kind platform with a fantastic set of artists, and I'm really glad to be joining the celebration."

Ritviz 

Trained in Hindustani Classical Music, Ritviz, a 22-year-old from Pune, has taken the internet by storm with his quirky electronic dance music tracks and videos. He shot to fame after winning the Bacardi House Party sessions last year. ‘Udd Gaye’ a fusion of Indian and electronic music became the party anthem across. “It feels great to be part of such an amazing line-up of artists. Each one of them have carved a unique path for themselves and I'm super humbled to share the stage with them. Major props to OnePlus for putting this together!", quotes Ritviz. 

The Local Train 

A rock band from Delhi, The Local Train has achieved commercial success and become a staple on playlists across the country. Known for their emphatic lyrics which are a harmonious blend of Urdu and Hindi, their signature style is raw, profound and resonates with the youth across the county. The Local Train is popularly known for their singles like ‘Aaoge Tum Kabhi’ and ‘Choo Lo’.  The artist members from The Local Train say, "The local train is really excited to be performing in Mumbai as part of the OnePlus Music Festival on the 16th of November. It’s an honor to be able to perform on the same stage with icons like Katy Perry and Dua Lipa”’.

Aswekeepsearching

Aswekeepsearching is a modern post-rock band that expresses their emotions, life experiences and feelings through their soulful instrumental music paired with strong vocals. The band has been turning heads since 2015 and are now a global name. They launched their first album ‘Khwaab’ in 2015. This moment defined the start of the change of Indian independent musicians. Aswekeepsearching are regulars at NH7 Weekender and VH1 Supersonic, and are now all set to take on the OnePlus Music Festival stage. Aswekeepsearching members share that, “Since 2017, when we had no other brands wanting to work with us. OnePlus gave us this opportunity to execute our ideas, build a community of fans and even release content online; the much-needed push for any independent artist. We are thankful and thus we feel that there won't be any better way to express that, than playing at the first ever music festival by OnePlus along with such a great line-up. This show is dedicated to all the love and support by OnePlus to aswekeepsearching.”

The OnePlus Music Festival with its star- studded line-up is all set to celebrate the community and everyone’s mutual love for music.  

Tickets to the OnePlus Music Festival are going to be available starting today at 12 PM. The tickets will be priced from INR 3,000 onwards, and OnePlus users can avail 10% cash back from their Insider and PayTM accounts. Click here to book tickets and stay updated.