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Showing posts with label BMW Group in India. Show all posts
Showing posts with label BMW Group in India. Show all posts

Wednesday, 26 June 2019

BMW VISION M NEXT. Boost your moment – the future of driving dynamics at BMW


Munich. In future, drivers will be able to choose whether they wish to be driven or do the driving themselves. With the BMW Vision M NEXT, the BMW Group is revealing its take on how driving pleasure might look in future for those who enjoy taking the wheel themselves. It offers a foretaste of the BMW M brand’s electrified future by placing the focus squarely on the actively engaged driver. Intelligent technologies on board provide comprehensive yet carefully targeted assistance to turn them into the ultimate driver.




Hosting the exclusive world premiere of the BMW Vision M NEXT is the new #NEXTGen infotainment platform at BMW Welt. This standalone event concentrating on personal mobility solutions “made by the BMW Group” adds another regular fixture to the calendar of car shows / technology & future-focused trade events around the world which the company already attends. The Group’s latest technological advances in the fields of design, autonomous driving, connectivity, electrification and services will be showcased here, alongside spectacular world premieres such as that of the BMW Vision M NEXT.

“The BMW Vision M NEXT provides a glimpse into the future of sporty driving,” says Adrian van Hooydonk, Senior Vice President BMW Group Design. “Where the BMW Vision iNEXT illustrated how autonomous driving is set to transform life on board our vehicles, the BMW Vision M NEXT demonstrates how state-of-the-art technology can also make the experience of driving yourself purer and more emotionally engaging. In both models, the focus is firmly on the people inside. Design and technology make the ‘EASE’ and ‘BOOST’ experiences more natural and more intense.”

The EASE and BOOST experience concepts.
The BMW Vision iNEXT and BMW Vision M NEXT Vision Vehicles represent prototype versions of BMW’s future experience concepts “EASE” and “BOOST”. EASE encompasses all the experiences during a journey when the vehicle assumes the task of driving. Here, the vehicle is transformed into a living space on four wheels, where the passengers can feel safe and secure. From rest and relaxation, via talking, interacting and enjoying in-car entertainment, all the way to maximum concentration – the experiences on offer with the EASE concept are as varied as the occupants’ needs. BOOST, meanwhile, stands for the ultimate active driving experience. The EASE and BOOST concepts are underpinned in equal measure by the building blocks for the BMW Group’s future, comprising the innovation areas of Autonomous driving, Connectivity, Electrification and Services (ACES). The Design lends these areas visual expression and makes the underlying technology something you can engage with (D+ACES).

Exterior exudes BMW sports-car DNA.
“The BMW Vision M NEXT is a progressive hybrid sports car that makes a very clear and confident statement, in terms of both appearance and interaction,” says Domagoj Dukec, Vice President BMW Design. The emotion-stirring exterior design clearly announces the BMW Vision Vehicle’s performance potential, borrowing styling cues from both classic and contemporary BMW sports cars in the process. The BMW Vision M NEXT draws its inspiration from the iconic BMW Turbo and groundbreaking BMW i8 plug-in hybrid and adopts a future-focused interpretation of design elements such as the low-slung, wedge-shaped silhouette, gullwing doors and striking colour scheme. The unmistakable sports-car proportions are composed of surfaces characterised by clarity and pared-down styling. The front and rear ends are finished in the matt-neon shade Thrilling Orange, producing a vivid contrast against the exterior’s otherwise silk-matt Cast Silver metallic paintwork. This use of colour blocking gives the Vision Vehicle an added air of modernity and emphasises its inherent dynamism.

The actual driving experience in the BMW Vision M NEXT is every bit as captivating as its exterior looks. The Power PHEV drive system in offers the choice between electric all-wheel drive and pure rear-wheel drive, with either all-electric propulsion or the power of a turbocharged four-cylinder petrol engine. System output of 441 kW (600 hp) produces a top speed of 300 km/h (186 mph) and enables the BMW Vision M NEXT to sprint from 0 to 100 km/h (62 mph) in just three seconds. There is also a BOOST+ mode that puts extra power on tap at the push of a button. The maximum range when driving in all-electric mode is 100 km (62 miles) – more than enough to complete the majority of journeys purely on electric power. This means the BMW Vision M NEXT is a sports car that would also be suitable for use in city centres where zero-emissions zones may come into force in the future.

Incorporating a modern take on classic design icons: the front end.
The expressive front-end design serves up a confident and modern interpretation of classic BMW icons. The signature BMW kidney grille is flanked on either side by triangular elements in Thrilling Orange, which serve to accentuate the air intakes at the sides and the integral headlights. These elements combine with the blade-shaped air intake below the kidney grille to create a cutting-edge racing aesthetic.

The soft outer curves of the kidney grille openings are reminiscent of a turbine’s air intake and give the front end added dynamic impact, while the colour gradient used for the inside of the two kidney elements creates a sense of depth. The grille openings are each blanked off by a transparent layer with a laser-etched, illuminated pattern that seems to be floating inside – a highly sophisticated touch that gives added emphasis to this section of the car.

The BMW Vision M NEXT headlights are positioned on the outer edges of the front end, higher up than the kidney grille. Arranged one above the other rather than side by side, their constituent elements represent a highly distinctive interpretation of BMW’s classic four-eyed front end. The headlights hand a debut to Laser Wire lighting technology, whereby glass fibres coated with phosphorous are used to produce headlight elements with a new, super-slim and extremely precise form. All of which further underscores the Vision Vehicle’s future-focused character.

Trailblazing dynamism: the flanks.
The low-slung, wedge-shaped sports-car silhouette of the BMW Vision M NEXT, the reward climb of its flank lines and the diagonal splash of contrasting orange colour endow it with dramatic forward-surging intent, even when standing still. The black side skirts made from recycled carbon fibre make the car look even lower on the road. The sports-car silhouette frames a small number of crisp lines running along the clearly sculpted surfaces. The lines of the powerfully contoured shoulders are also used to create the effect of the iconic Hofmeister kink, instead of incorporating it into the window graphic in the usual BMW fashion. The design is broken up by a gill-like aperture that narrows as it sweeps back from the window surface towards the tail, giving the car a more elongated appearance. A second look reveals another highlight in the form of the Air Flow. This opening located just in front of the rear wheels is designed to carefully channel the onrushing air towards the rear end in a way that further improves aerodynamics.

Precisely engineered gaps in the wheels’ intricate, three-dimensional multi-spoke design result in low weight, maximum rigidity and reduced drag and so optimise the transfer of power to the road. The spokes’ open, three-dimensional architecture maximises cooling of the large brake discs at the front, while inserts optimise aero efficiency at the rear. The rear wheels on the BMW Vision M NEXT measure 22 inches in diameter, making them one inch larger than the front wheels (21 inches) and further emphasising the car’s wedge-shaped appearance.

Low-slung, broad and extremely dynamic: the rear end.
The broad, low-slung rear end makes a stylistic statement with its distinctly sporty tone. Its colour scheme divides the car’s sculptural tail into two sections. The top section in Thrilling Orange creates a visual link between the coloured areas of the flanks, further adding to the impression of width. The area below it is made from recycled carbon fibre and incorporates an aerodynamically optimised diffuser. The design of the rear window takes its cue from the BMW M1. The three-piece louvres are made from glass and emphasise the horizontal focus of the rear-end styling.

The rear lights feature the same Laser Wire technology used for the headlights. Their glass lenses frame the rear end in a sweeping flourish on either side, bringing its width and sporting presence to the fore. Inside each light unit, a single wafer-thin glass fibre produces an abstract ECG trace of a heartbeat fashioned with pin-sharp precision. The two-dimensional reinterpretation of the distinctive pair of BMW roundels from the BMW Turbo and BMW M1 – a gift to BMW aficionados – gives them the impression of floating in the rear lights’ transparent lenses.

Focusing on the driver: the interior.
Facial recognition technology allows the car to unlock automatically as the driver approaches. Pressing the touch sensor on the gullwing doors prompts them to swing open, revealing a cabin that merges the driver and vehicle into one. The classy, minimalist interior revolves entirely around the actively engaged driver, both stylistically and technologically. The interior appears as if cut from a single mould, with functional elements such as the air vents integrated almost out of sight. Its geometry is deliberately restrained in nature so the driver can devote their attention entirely to the driving experience. The seat shells form part of a seat sculpture with a flowing design. They are upholstered in a foam material with shape memory properties that moulds itself to, cushions and supports the body to optimum effect. The head restraints seem to hover above both seat shells, increasing the sense of lightness. The extremely comfortable seating position immerses the driver in the driving experience.

Eyes on the road, hands on the wheel: the BOOST Pod.
“The entire interior is focused on the BOOST Pod. The geometry has a deliberately low-key feel so that the driver can concentrate fully on the driving experience,” explains Domagoj Dukec. Taking pride of place in the interior, the BOOST Pod forms the interface between driver and vehicle. It brings together all the control options and information across three distinct visual tiers in the driver’s direct field of view. The first plane is formed by the horizontally arranged steering wheel featuring two small displays. Following this in the driver’s line of sight is a Curved Glass Display, a new addition whose transparent surface stretches around the steering wheel like a visor. The full-surface Augmented Reality Head-Up Display in the windscreen constitutes the third plane. Everything therefore happens directly in the driver’s line of sight. The driving settings can be modified on the steering wheel, while information such as revs, road speed, energy management, the driver’s heart rate and availability of BOOST+ mode is spread among a total of five clusters in the Curved Glass Display behind. BOOST+ mode can be engaged at the touch of a button to release extra power. The car alerts the driver when the ideal moment arrives to activate BOOST+.

Taking driver focus to the next level: focus logic.
“In the BMW Vision M NEXT, intelligent technologies help the driver and deliver the right content at the right time. Operation is clear and intuitive, with all information presented in the driver’s direct field of view. This is a deliberate counterpoint to the BMW Vision iNEXT, which focused on multimodal operation from every seat,” continues Dukec.

The BMW Vision M NEXT therefore shows the way ahead for BMW’s fabled driver focus. The cabin’s geometry and technology have both been devised to help focus attention on the task of driving and prevent distractions. To this end, the information displayed is adapted to the current speed – based on the principles of focus logic. As the vehicle speeds up, the information centres increasingly on driving-related data and moves into the driver’s eye-line. It is possible to communicate with the Intelligent Personal Assistant at all times while driving – if drivers wish to book the visionary Valet Parking Service for their destination, for instance. Here, a concierge is on hand when they arrive to take the vehicle, park it and bring it back again at the desired time. All done simply and seamlessly using the MyBMW App.

Innovative materials for a luxurious ambience and optimum performance.
“We have designed a modern and luxurious interior with the help of innovative materials. Whereas its geometry is clear and restrained, individual details are showcased like top-class accessories,” says Dukec. The pioneering mix of materials employed in the BMW Vision M NEXT, including woven synthetic fibres, anodised titanium and painted surfaces, has never been seen before in a vehicle in this form, which is why it brings out the car’s character to such stunning effect. Use of leather has been kept deliberately to a minimum, which is why it only adorns the design details that the driver’s and passenger’s hands touch directly, such as the steering wheel and door pull handles. Instead, the interior is dominated by a Midnight Blue microfibre fabric whose look and feel are akin to leather, but is also highly distinctive. Judicious use of Thrilling Orange contrasts injects additional sporting flair.

A particularly striking touch here is the accent line in the driver’s area that runs forwards from the seat over the BOOST Pod, indicating the ideal line of sight over the road. A light element in the BOOST Pod further strengthens this line.

The metallic surfaces in Titanium Bronze have a warm, shimmering tone, adding to the exclusive ambience in the car’s interior. Neat design touches such as the barely visible pockets in the door and centre console allow everyday essentials to remain securely stowed away even when cornering at high speed. The gyroscopic cupholder is able to compensate for strong lateral and longitudinal dynamic forces. A glance upwards reveals both the visible roof structure made from recycled carbon fibre and the headliner, whose tone-in-tone paint finish with mild sheen effect blends in perfectly with the rest of the interior’s colour scheme. 

The past and future of dynamic driving.
With its enthralling blend of design and driving experience, the BMW Vision M NEXT fuses BMW’s sporting heritage with the possibilities of tomorrow’s world, and illustrates how the D+ACES building blocks for the future will be able to enhance how the driver experiences a car’s dynamics.

Friday, 5 April 2019

BMW Group India posts highest-ever Q1 sales registering a growth of 19%.


BMW India delivers 2822 cars to customers with 19% growth.

MINI India on a strong path with sales of 160 cars growing by 18%.

BMW Motorrad India sells 597 motorcycles with outstanding growth.


Gurugram. Maintaining its ascent in the luxury car market, BMW Group India has registered the highest-ever Q1 sales (January – March 2019). All three brands – BMW, MINI and BMW Motorrad – are on a strong growth track from the start of the year overcoming the current market scenario.

In Q1 2019, BMW Group India delivered 2982 cars (BMW + MINI) registering a growth of 19% as compared to Q1 2018. BMW India sold 2822 cars, clocking a notable growth of 19%. MINI India led the niche small-premium car segment with sales of 160 cars and a growth of 18%.

Owing to increasing demand for its widely-popular range of products, BMW Motorrad India has posted a remarkable growth with sales of 597 units.

Quarter
BMW
MINI
BMW Group India
(Cars)

BMW Motorrad India
(Motorcycles)
Q1 2019

2822
(+19%)
160
(+18%)
2982
(+19%)

597


Dr. Hans-Christian Baertels, President (Act.), BMW Group India, said, “BMW Group India is on a growth path. Closing 2018 with highest sales ever, the momentum has been successfully carried forward into 2019 by registering the best Q1 sales till date. BMW Group India will continue its unwavering focus on maximizing performance, bringing best-in-class products to the Indian market and exceeding expectations on each and every service that is offered. We are confident that the growth strategy for BMW, MINI and BMW Motorrad will yield even higher results in the coming months and we will continue to grow the luxury vehicle market in India.”

The BMW 5 Series and the BMW 6 Series Gran Turismo have contributed strongly to the growth story. BMW also saw significant contribution coming from the locally-produced X range with introduction of the all-new BMW X4 Sports Activity Coupe that created a novel segment in the luxury car market and generated new demand.

The iconic MINI Hatch and the now locally-produced MINI Countryman together commanded a share of over 80% in MINI sales.

The sub-500 cc offerings of BMW Motorrad - BMW G 310 R and BMW G 310 GS - led the outstanding growth of BMW Motorrad India with a share of over 80% in sales. The recently launched BMW R 1250 GS and BMW R 1250 GS Adventure have also created high demand among motorcycling enthusiasts.

BMW Group India
With BMW, MINI and Motorrad, BMW Group has its sight set firmly on the premium sector of Indian automobile market. Along with automobiles and motorcycles, BMW Group's activities in India comprise of financial services for its premium clientele. Till date, BMW Group has invested INR 12.5 billion in its subsidiaries in India. (BMW India – INR 5.2 billion and BMW Financial Services India – INR 7.3 billion).

BMW India is a 100% subsidiary of the BMW Group and is headquartered in Gurgaon (National Capital Region). The wide range of BMW activities in India include a manufacturing plant in Chennai, a parts warehouse in Mumbai, a training centre in Gurgaon NCR and development of a dealer organisation across metropolitan centres of the country.

BMW Group Plant Chennai locally produces ten car models – BMW 3 Series, BMW 3 Series Gran Turismo, BMW 5 Series, BMW 6 Series Gran Turismo, BMW 7 Series, BMW X1, BMW X3, BMW X4, BMW X5 and MINI Countryman. In 2019, the plant will also start local production of BMW X7. BMW dealerships also display BMW X6, BMW M2 Competition, BMW M4 Coupe, BMW M5 Sedan and BMW X5 M which are available in the country as completely built-up units (CBU).

MINI has successfully established itself as a premium small car brand in India. Presently, the MINI model range includes MINI 3-door, MINI 5-door, MINI Convertible, MINI Clubman and locally-produced MINI Countryman. MINI has established eight sales outlets in India.

BMW Motorrad officially started its operations as a part of the Indian subsidiary of BMW Group in 2017. BMW G 310 R and BMW G 310 GS have been developed in Munich, Germany by BMW Motorrad and are locally-produced by cooperation partner TVS Motor Company in Hosur, India. The range of BMW Motorrad motorcycles available in India as completely built-up units (CBU) include: Sport – BMW S 1000 RR, BMW R 1200 RS, HP4 RACE; Adventure – BMW R 1250 GS, BMW R 1250 GS Adventure, BMW S 1000 XR, BMW F 750 GS, BMW F 850 GS; Roadster – BMW S 1000 R, BMW R 1200 R; Heritage – BMW R nineT, BMW R nineT Scrambler, BMW R nineT Racer and Tour – BMW R 1200 RT, BMW K 1600 GTL, BMW K 1600 B

Saturday, 5 January 2019

BMW Group India spearheads Sheer Driving Pleasure with remarkable sales growth

 BMW Group India spearheads 'Sheer Driving Pleasure' with remarkable sales growth


BMW India achieves highest ever sales of 10,405 units clocking 11% growth.

MINI India accelerates with unprecedented growth of 66% with 700 units.

BMW Motor rad India stirs the premium motorcycle segment with outstanding sales of 2,187 units in its first full year of operations.


Gurugram. Continuing its momentum, BMW Group India has delivered its most robust performance till date with all three brands - BMW, MINI and BMW Motor rad.

BMW Group India delivered 11,105 cars (BMW + MINI) in 2018, registering a growth of 13% as compared to 2017. BMW India achieved highest ever sales of 10,405 units clocking 11% growth. MINI India accelerated with unprecedented growth of 66% with 700 units, further strengthening its position in the small-premium car segment.

By selling 2,187 motorcycles in the first full year of operations, BMW Motorrad India has successfully created an intense demand for the ultimate riding machine.

Year
BMW
MINI
BMW Group (Cars)

BMW Motorrad
2018
10,405 (+11%)
700 (+66%)
11,105 (+13%)

2,187
2017
9,379
421
9,800

252*





* (April – December 2017)
BMW 5 Series and BMW 6 Series Gran Turismo have contributed strongly to the growth story. BMW also saw significant contribution of upto 50% coming from the locally-produced Sports Activity Vehicle (SAV) range with strong contribution from the new BMW X3. Presently, BMW X1, BMW X3 and BMW X5 are locally-produced at BMW Group Plant Chennai. In 2019, the plant will also start local production of BMW X4 and BMW X7.

The iconic MINI Hatch and the now locally-produced MINI Countryman together commanded a share of over 60% in MINI sales making headway for its striking growth.

The much-awaited BMW G 310 R and BMW G 310 GS led the outstanding growth of BMW Motorrad India with over 75% contribution to sales. BMW S 1000 RR, BMW R 1200 GS and BMW R 1200 GSA were a favorite among motorcycle enthusiasts. 

BMW Group in India
With BMW, MINI and Motorrad, BMW Group has its sight set firmly on the premium sector of Indian automobile market. Along with automobiles and motorcycles, BMW Group's activities in India comprise of financial services for its premium clientele. Till date, BMW Group has invested INR 12.5 billion in its subsidiaries in India. (BMW India – INR 5.2 billion and BMW Financial Services India – INR 7.3 billion).

BMW India is a 100% subsidiary of the BMW Group and is headquartered in Gurgaon (National Capital Region). The wide range of BMW activities in India include a manufacturing plant in Chennai, a parts warehouse in Mumbai, a training centre in Gurgaon NCR and development of a dealer organisation across metropolitan centres of the country.

BMW Group Plant Chennai locally produces BMW 3 Series, BMW 3 Series Gran Turismo, BMW 5 Series, BMW 6 Series Gran Turismo, BMW 7 Series, BMW X1, BMW X3, BMW X5 and MINI Countryman. In 2019, the plant will also start local production of BMW X4 and BMW X7. BMW dealerships also display BMW X6, BMW M2 Competition, BMW M4 Coupe, BMW M5 Sedan and BMW X5 M which are available in the country as completely built-up units (CBU). Currently, BMW India has 44 sales outlets in the Indian market.

MINI has successfully established itself as a premium small car brand in India. Presently, the MINI model range includes MINI 3-door, MINI 5-door, MINI Convertible, MINI Clubman and locally-produced MINI Countryman. MINI has established eight sales outlets in India.

BMW Motorrad officially started its operations as a part of the Indian subsidiary of BMW Group in 2017. BMW G 310 R and BMW G 310 GS have been developed in Munich, Germany by BMW Motorrad and are locally-produced by cooperation partner TVS Motor Company in Hosur, India. The range of BMW Motorrad motorcycles available in India as completely built-up units (CBU) include: Sport – BMW S 1000 RR, BMW R 1200 RS, HP4 RACE; Adventure – BMW R 1200 GS, BMW R 1200 GS Adventure, BMW S 1000 XR, BMW F 750 GS, BMW F 850 GS; Roadster – BMW S 1000 R, BMW R 1200 R; Heritage – BMW R nineT, BMW R nineT Scrambler, BMW R nineT Racer and Tour – BMW R 1200 RT, BMW K 1600 GTL, BMW K 1600 B. Till date, BMW Motorrad India has set up eleven sales outlets in India.