Banarasi and Bengali Taant top maximum online searches for

 

Banarasi and Bengali Taant top maximum online searches for sarees in India: JD Mart Consumer Insights

- Chiffon, Chanderi, Khadi, Georgette, Printed, Linen, Tussar, and Chettinad made it to the top-10 list of most searched sarees

 

Indian women continued their love affair with Banarasi and Bengal’s Taant sarees as the two most popular categories dominated almost 40% of the demand on JD Mart, India’s latest B2B marketplace by Just Dial.

 

Besides Banarasi and Bengal’s Taant sarees, Chiffon, Chanderi, Khadi, Georgette, Printed, Linen, Tussar, and Chettinad made it to the top-10 list of most searched sarees on JD Mart. The next most searched categories included Art, Crepe, Jamdani, Fancy, Sungudi, Mulmul, Lucknow Chikankari, South Silk, and Italian Crepe Sarees. Demand for Banarsi sarees dominated almost 25% of the searches pan-India with Tier-II cities generating more demand vis-à-vis Tier-I. Demand in Tier-II cities stood at 40% while in Tier-I it was 26%.

Most of the demand in Tier-I cities came in from Mumbai as the country’s fashion capital contributed 45% of the searches for Banarsi sarees. Kolkata (15%) and Delhi (10%) contributed to almost 25% of the searches from Tier-I cities followed by Bangalore, Hyderabad, Pune, Chennai, and Ahmedabad. Varanasi, the home of Banarsi sarees, generated almost 57% of the demand that was generated from Tier-II cities.

 

 

Speaking on this trend, Prasun Kumar, CMO, Just Dial, said, “The economic recovery at large, festivities and the wedding season have augmented the demand for sarees. The rising demand for sarees on our B2B platform JD Mart is a great indicator that business is bouncing back for wholesalers and retailers alike fuelling overall economic momentum in the apparel sector. The strong growth curve across Tier I and Tier II cities alike further validates how fashion consciousness is spread in a more uniform manner across India and that indeed is an encouraging trend.”

Searches for West Bengal’s famous Taant sarees grabbed 16% of the total demand pie on JD Mart. Demand from Tier-I cities stood at 26% while in Tier-II cities, it was 11%. Mumbai (51%) again topped the list of Tier-I cities generating half of the demand followed by Kolkata (17%), Delhi (14%), Hyderabad (5%), and Bangalore (5%). Among Tier-I, Patna, Vadodara, and Indore were the top-3 cities that generated maximum demand.

 

Demand for Chiffon Sarees contributed to 9% of the overall demand on the platform. For Tier-I cities, the demand stood at 10% while Tier-II demand remained at 12%. Mumbai again topped the list generating maximum demand among Tier-I cities followed by Kolkata (19%), Delhi (18%), Bangalore (10%), and Ahmedabad (7%). Jaipur (17%), Surat (15%), and Ahmedabad (8%) were the top-3 Tier-II cities generating maximum searches.

 

For Chanderi, more than 80% of the demand came in from Tier-I cities such as Mumbai (43%) and Hyderabad (24%), and Pune (14%). Three key cities of Madhya Pradesh, which is the home state of Chanderi silk, Indore (14%), Bhopal (11%), and Gwalior (9%) topped the Tier-II cities’ list with maximum demand for the category.

For Khadi sarees, Mumbai (62%) and Delhi (12%) dominated almost 75% of the searches that happened across Tier-I cities. Among Tier-II cities, Patna, Thiruvananthapuram, and Mysore were the top-3 that saw Khadi sarees in great demand.

 

Mumbai (51%), Delhi (13%), Hyderabad (13%), and Bangalore (10%) generated almost 90% of the demand for Georgette sarees from Tier-I cities while Surat (19%) topped with maximum demand among Tier-II cities.

For Printed sarees, Kolkata topped the list among Tier-I cities with maximum demand at 45% followed by Hyderabad (19%), Delhi (11%) and Mumbai (10%). Among Tier-II cities, Jaipur, Surat, and Rajkot were the top-3 cities with maximum demand for Printed sarees.

 

Linen sarees saw maximum demand from Bangalore (17%), Kolkata (17%) and Chennai (17%) followed by Mumbai (15%) and Hyderabad (14%) that made up the top-5 Tier-I cities with maximum demand. Tamil Nadu’s Erode (26%) contributed to almost 1/3^rd of the demand generated from Tier-II cities while Surat (10%) and Coimbatore (7%) completed the top-3 with most searches.

Demand for Tussar sarees remained significantly high in the cities of Kolkata (46%) and Bangalore (30%) as the they contributed to almost 2/3^rd of the demand that is being generated from Tier-I cities. Among Tier-II cities, Ranchi, which is the hub of R&D for Tussar, Surat along with Patna emerged as the leading3 cities with maximum demand.

With Tamil Nadu being the hub of Chettinad sarees in India, Chennai (72%) topped the list generating maximum demand among Tier-I cities followed by Hyderabad (14%) in the second place. The three Tamil Nadu cities of Coimbatore (47%), Madurai (12%), Erode (11%), and Salem (9%) contributed to almost 80% of the demand that is being generated from Tier-II cities.

Designer Sailesh Singhania showcased his latest collection

Designer Sailesh Singhania showcased his latest collection 'Rangabati' at Folly

Sailesh Singhania Label showcased 'Rangabati', their latest collection inspired by all the shades of a woman, on November 30th 2018 at Folly. Chennai women were seen shopping for their favorite sarees from a variety of weaves ranging from the Tussar Jamdani from West Bengal, Tanchoi from Banarasi to Uppada

Rangabati is an ode to God's most beautiful creation; women and all her alluring shades. It captures the various shades and moods of a women her passions and her virtues.

The Rangabati collection is inspired by all the shades of a woman, a dreamer a go-getter, a winner. A woman is all shades special, all shades of beautiful. The collection represents – A Woman – A sweet, little child who loves pink, that daring adolescent who tries her mother’s lipstick while no one is looking, that aspiring young damsel who is as worried about her academics as she is about the latest fashion, that shy little bride who grabs her husband’s hand while yearning to earn respect in her new home, that experimenting parent who cares for her child like no one else and that confident entrepreneur who can shake the world.

Just like the different and unique shades, the collection has a variety of weaves ranging from the Tussar Jamdani from West Bengal, Tanchoi from Banarasi to Uppada from down south retaining the highest quality of the craft of hand weave. The colors vary from bright and bold festive shades of royal blue, Tuscan sun yellow and emerald green to peaceful tones of powder blue and earthy beige to fierce shades of grey. The silhouettes of the blouses are a combination of modern and contemporary with blend of traditional touch.

The collection is a toast to the unmatchable creation of God and each sari reflects the diverse and enchanting shades of a women.

About the brand: 

The Sailesh Singhania label was created with the vision to promote hand woven saris and apparel with a unique sense of aesthetics for discerning customers, through the formation of the Sailesh Singhania Design House.

Sailesh Singhania has over the years created a unique signature style that subtly draws from our Indian roots to craft artisanal sarees and garments that stand apart due to their faultlessly clean lines and careful detailing.  Their work epitomizes simplicity, yet on closer look reveals the obsessive attention to detail.  While they combine the ancestral techniques with the traditional designs in an understated design aesthetic, their collections have a global appeal yet remain passionately Indian.

The designs combine traditional techniques with contemporary flair using a wide palette of colors. Each of the finest , intricate and exquisite sarees take a laborious and painstaking 4 months to 1 year to get off the loom and provide you sustainability without compromising on fashion.

Sailesh Singhania believes in holistic, individual, integrated fashion & their clients take pride in incorporating handlooms in their wardrobe. They work with 700 handloom weavers throughout the year and also support 22 different clusters including Pochampally, Gadwal, Uppada, Kota, Pranpur and many more.