Bata donates 1 million pairs of shoes

Bata donates 1 million pairs of shoes

to health care workers, volunteers and their families.

As a global leading shoe company, Bata feels responsible towards all its stakeholders including the communities in which it operates across countries and regions. This is why the Bata Group commits to donate 1 million pairs of shoes to health care workers, volunteers and their families, the front-liners fighting the Covid-19 with admirable courage and dedication every day. The donation will impact a number of countries, in Europe, Latin America, Africa, Asia-Pacific, and India.

“During these unprecedented times, Bata is committed to doing everything possible to ensure the health and safety of our employees and consumers, to continue to serve our consumers to the best of our ability, and to take meaningful action to help communities in need and those on the frontlines” said Alexis Nasard, Bata CEO. 

“Now more than ever, we are committed to upholding our values and to improving the lives of our consumers, employees, suppliers, customers and communities”.

Since the onset of the outbreak, Bata through its ‘Bata Heroes’ initiative, has been working with its long-standing foundations, charitable partners, government officials, and other organizations to respond to the COVID-19 pandemic, in countries as diverse as India, Czech Republic, Bangladesh, Pakistan, Colombia, Italy, Kenya, Zimbabwe, Chile, Peru, Thailand, Malaysia.  Bata produced and donated face masks, face shields and protective equipment (PPE) for healthcare workers, as well as donated food, hygienic products, or funds through the Bata Children’s Program and the Bata Shoe Foundation.

Power Walk Challenge launched across Bata stores for the fitness-conscious Indians

POWER, the Sportswear brand designed in Canada and available across Bata stores is committed to helping its customers in following a fit and active lifestyle. While the recently introduced range of stylish walking shoes under Power Nwalk and Power Engage series was already motivating customers to step out of their comfort zones, it’s newly launched‘Power Walk Challenge’will provide an added push to customers to get on to their fitness journey.

“With the Power Walk Challenge, India’s original Fitness & Sports shoe brand POWER is reiterating its commitment towards a healthy and fit India! With our newer, technologically advanced Power shoes we are hoping to motivate more & more Indians to become health conscious and take up exercise & fitness as a way of life. The 50% gift voucher is the little extra motivation that some of us need every now & then.” says Sandeep Kataria, CEO, Bata India Ltd.

The Power Walk challenge is unique as it rewards the customer for not only following his/her fitness journey, but also achieving their goals. So,any customer who buys a pair of Power shoes worth INR 1,999 or more, either at the store or online, will be eligible to register for this challenge. Enrollment will happen at the store only where customer’s current weight will be measured and recorded with other details. Post that he/she has to lose 3 kgs in the following period of maximum 30 days and come back to claim the reward i.e. 50 percent of the MRP of the Power shoes bought. It will be given in the form of a Gift Voucher, immediately redeemable at the Bata store on any footwear.

This challenge is liveat Bata stores across key metros and mini metros in India. For further details, customers can check at the stores or bata.in