India’s biggest fundraising event helps

India’s biggest fundraising event helps NGOs raise crores

India’s biggest fundraising event, which brings together hundreds of NGOs and their donors competing for rewards and recognition, launched earlier this month.

The 7th edition of the GiveIndia Fundraising Challenge 2021 kicked off on February 1 and nearly 200 nonprofits have already raised over ₹2 crores. This one-of-a-kind online event continues till March 28 and is expected to raise more than ₹15 crores by the time it ends. Nonprofit organisations typically leverage the tax saving made on donations at the end of the financial year to appeal to their donors and compete in the challenge.

Several NGOs use GFC as an opportunity to maximise their fundraising, often raising a significant part of their annual budget. For instance, last year the NGO Team Everest who has so far won every edition of GFC raised ₹2.29 crore which is more than half their yearly spend and a little over a fifth of the ₹10 crores raised by a total of 367 NGOs who participated.  

Team Everest is one of India’s largest youth-run organizations with 8,500+ volunteers, many of who help with the fundraising during GFC. Their flagship program 'I am the Change Scholarship' supports parentless or single-parented students from financially weaker backgrounds to do their undergraduate degree.

GiveIndia, a Bengaluru-based nonprofit organisation, runs the annual challenge to encourage NGOs to learn and adapt newer ways to raise funds and end the financial year with high collections. It comes with incentives in the form of ‘success slabs’ and ‘mega rewards’ to inspire all NGOs more.

This year organisations who raise ₹50+ lakh and ₹1+ crore will get mega rewards of ₹9.5 lakh and ₹20 lakh respectively, and success slab awards start from ₹5.25 lakh to NGOs who raise ₹30+ lakh to ₹7,000 to those to raise ₹50,000 or more. Some of the participating NGOs include ISHA Foundation, Goonj, Vidya Poshak and Cuddles Foundation to name a few.

Over the years, the fundraising challenge has seen a 60% YoY growth in terms of amount raised, 80% increase in participating NGOs, and 40% YoY growth in the number of retail donors, with last year seeing contributions from over 21,000 everyday givers.

“At GiveIndia, we are committed to supporting our NGOs in their fundraising efforts and bridging the gap between donors and trusted nonprofits. We are also committed to building a robust everyday philanthropy ecosystem and the year on year amplification we have seen with GiveIndia Fundraising Challenge tells us we are on the right path! It is a very exciting time on our calendar with all of us at GiveIndia glued to the GFC leaderboard to see how well our partner NGOs are doing,” said Priyanka Prakash, Director, Head of Online Giving, Marketing and Partnerships at GiveIndia.  

Apart from the rewards, through the challenge, GiveIndia brings a range of benefits for NGOs, including the skills to expand and engage with donor networks, communication kits to appeal for donations on social media, emails and messages, webinars to take them through the platform, matching grants, best practices, and the ability to raise Indian and foreign donations.

Flipkart joins hands with GiveIndia to foster inclusivity

Flipkart joins hands with GiveIndia to foster inclusivity and spread the joy of giving ahead of the festive season

●     Six social causes will be highlighted over six days

●     Flipkart’s 160-million-plus consumers will be able to contribute towards the causes close to their hearts 

Flipkart, India’s leading e-commerce marketplace, and GiveIndia, one of the country’s largest and most trusted donation platforms, have come together for the first time for Daan Utsav and Giving Tuesday India, a one of a kind giving initiative, to encourage people to perform acts of kindness by contributing to a cause they believe in.

To be held between October 5-10 on the Flipkart platform, Daan Utsav 2019 will highlight the various causes citizens can contribute to from the Flipkart platform. These range from sustainability, women empowerment, equality for the differently-abled, menstrual hygiene, animal welfare, and children empowerment. These causes are supported by various non-profit organisations including Magic Bus, Goonj, Haritika, Charlie’s Animal Rescue Centre, and Uma Educational & Technical Society.

The partnership will take the concept of ‘everyday giving’ a notch higher by bringing charity to the fingertips of millions of Flipkart users. Every donor will be able to view periodic impact reports that will show them how their donation is being utilized.

The partnership will enable over 160 million Flipkart customers, lakhs of sellers, and Flipkart employees to contribute to any of the six social causes. 

Commenting on the partnership, Kalyan Krishnamurthy, CEO of Flipkart Group, said, “As we gear up to celebrate the festive season, our goal is to ensure that we reach out to the underserved and work towards the promise of a better nation. By identifying a unique cause for each of the six days of Daan Utsav, we hope to bring together our users and stakeholders for a cause that they feel strongly about. In essence, this initiative is aimed at contributing to nation-building, as we work towards bridging the gap between India and Bharat, the privileged and the underserved.”

Atul Satija, CEO, GiveIndia said, “GiveIndia is a pioneer in bridging the gap between donors and trusted non-profits. Daan Utsav or the Joy of Giving Week is a great platform for us to boost our mission of alleviating poverty by enabling the world to ‘Give’. Through this alliance with Flipkart, we are accelerating towards our aim to simplify giving at scale. Not only are we supporting Flipkart in their giving journey by connecting them with trusted non-profits but we are also reaching out to their millions of users and contributing towards the building of an everyday philanthropy ecosystem.”

 Celebrating its 11th year, Daan Utsav is an annual festival which encourages selfless giving among citizens. What started with a handful of volunteers has now become a national phenomenon that takes place every year from October 2-8.. During Daan Utsav, people perform various acts of kindness by contributing meaningfully to a cause they believe in and society at large.

Last year’s Daan Utsav saw the participation of more than six million participants from over 200 towns, cities and villages across the country