South India’s legendary Filmmaker, Producer, Padma Shri P. Bharathirajaa, who

South India’s legendary Filmmaker, Producer, Padma Shri P. Bharathirajaa, who brought in a new wave to South Indian cinema and continuing to make films for over 43 years celebrates his birthday today. On this special day, we wish to list out his achievements first before making our appeal.

Director Bharathirajaa’s legendary contribution to Indian cinema:

• Directed 42 films in Hindi, Tamil and Telugu from 1977 to 2019, a most prolific contribution.

• His films addressed many social issues like unemployment, untouchability, caste war, female infanticide, women empowerment, social values and human relationship and created a cult following among South Indians.

• He directed legendary actors like Sivaji Ganesan, Rajesh Khanna, Kamal Haasan, Rajinikanth, Chiranjeevi, Sridevi, Amol Palekar, Nana Patekar, Sunny Deol, Suhasini Maniratnam, Poonam Dhillan, Radhika Sarathkumar, Vijayashanti, Rathi Agnihotri, Revathy, Jayasudha and many others.

• Tamil cinema, which was shot hitherto in sets in Chennai, was taken to villages by him and a new revolution was created by his films by shooting in real locations.

• His entry and the new wave he created brought in large number of new talents to Indian cinema, including filmmakers like K. Bhagyaraj, Manivannan, Manobala and introduced the great lyricist ‘Kaviperarasu’ Vairamuthu and over 50 artistes and technicians in his illustrious career so far.

• He won Six Times National Award for his films from Government of India.

• He served as the Head of the Jury for National Awards for the year 2017.

• He won Six Times Tamil Nadu State Government award for his films.

• He won the prestigious Nandi award from AP State Govt. for his Telugu film.

• He was recognized with the coveted Padma Shri in 2004 from Government of India.

The above listing is just a few of the achievements of this legendary filmmaker, who continues to inspire new generation of filmmakers with his films and active support to the film industry as a whole.

On this special day of Shri Bharathirajaa’s 78th birthday, we from Indian film industry, recognized by Government of India for our works appeal to you to consider him for this year’s coveted Dadasaheb Phalke Award, India's highest award in cinema, which will be a fitting tribute to this living legend and a right recognition at the right time for his huge contribution to Indian Cinema with multiple achievements for over 43 years.

We look forward to your personal attention to this important appeal from all of us.

Thanking you in anticipation.

c.c.: Shri Amit Khare, IAS, Information & Broadcasting Secretary

PS: A signed appeal from the following national award winning talents shall reach you soon.

National Award Winning Directors, Actors, Editors and Lyricist:

Shri Kamal Haasan, Padma Bhushan, 4 Times National Award winning Actor, Producer and Director

Shri Vairamuthu, Padma Bhushan, 7 Times National Award winning Lyricist

Shri Dhanush, 3 Times National Award winning Actor, Producer and Director

Shri Sreekar Prasad, 8 times National Award winning Editor

Shri B. Lenin, 5 times National Award winning Director and Editor

Shri K.S. Sethumadhavan, 10 Times National award winning Director

Shri S. Priyadarshan, Padma Shri and National Award winning Director

Shri Santhanabharathi, National award winning Director

Shri Ahathian, National award winning Director

Shri Gnana Rajasekaran, 3 Times National award winning Director

Shri K. Hariharan, National award winning Director

Shri R. Parthiban, 2 Times National award winning Director

Shri Cheran, 4 Times National award winning Director

Shri Bala, 2 Times National award winning Director

Shri SP. Jhananathan, National award winning Director

Shri Vasanthabalan, National award winning Director

Shri Pandiraj, National award winning Director

Shri Vetrimaaran, 3 Times National award winning Director and Producer

Shri Seenu Ramasamy, National award winning Director

Shri Suseenthiran, National award winning Director

Shri A. Sarkunam, National award winning Director

Shri Balaji Sakthivel, National award winning Director

Shri Ram, National award winning Director

Shri P. Samuthirakani, National award winning Actor and Director

Shri G. Brahma, National award winning Director

Shri Chezhiyan, National award winning Director and Cinematographer

National Award winning Producers

Shri Kalaipuli S. Thanu, National Award winning Producer

Shri Sivasakthi Pandian, National Award winning Producer

Shri L. Suresh, National Award winning Producer

Shri M. Sasikumar, National Award winning Producer

Shri Subash Chandra Bose, National Award winning Producer

Shri S. Muruganandam, National Award winning Producer

Shri J. Satishkumar, Two times National Award winning Producer

Shri S.R. Prabhu, National Award winning Producer.

National Award winning Writer/Critic

Shri G. Dhananjayan, Two times National Award winner for Best Writing on Cinema and Film Critic.

Indian Cinema Advertising Industry

Indian Cinema Advertising Industry expected to touch a market size of 1400 crore by 2021, Says Siddharth Bhardwaj of UFO Moviez India Ltd

~UFO is India’s largest in-cinema advertising platform, with the power to impact almost 2.4 billion viewers annually through 3700+ screens across 1290 cities in the country~

 Indian cinema advertising industry is one of the fastest growing mediums in the country today with a market size of approx. Rs. 1000 crore. It is currently growing at a rate of around 20 % annually which is the highest in the sector. The Industry is expected to touch a market size of 1400+ crores by 2021.

There were multiple factors that have played the role of a catalyst in the Indian cinema Industry. Factors such as technological advancement and the satellite transmission in the cinema industry have enabled the sector to accelerate speed, quality and the last mile connectivity. This has played a critical role in the Cinema Industry to deliver high quality services and products, compared other platforms such as TV, Radio and other digital platforms.

Mr. Siddharth Bhardwaj Chief Marketing Officer & Head of Enterprise Sales, UFO Moviez India Limited Said, “ Cinema has always been the best environment to be connected with the right target audience as 80% of the cinema audience today are in between the age group of 15-35 years. Moreover, the recent statistics shows that, 70% of audience are smart phone users who are today the change makers and target audience for movies and they are the future growth drivers of brands in India. “

He further added that “the next leg for the Industry's growth will come from India’s Urban Heartlands. As the choice of in-cinema advertising is growing across segments with high impact customer connect compared to Television and online medium. Today UFO is India’s largest in-cinema advertising platform, with the power to impact almost 2.4 billion viewers annually through 3700+ screens across 1290 cities & towns in the country.”

As the industry started producing more number of box office hits every week, advertisers and brands have a reason to come back to big screen more often. Also, festivals too add a reason to celebrate their product’s campaigns through big screens which is enabling the sector with better ROI and a reason to create a positive change in the overall Industry.

The digital evolution has managed to bring in the Advertisers and other opinion makers back to large screen advertisements. Gradually the impact of the same has started reflecting across cinema categories too. Once, advertisers chose to provide advertisements only during those big starred movies of Salman Khan or Shahrukh Khan; the trend has drastically changed due to network it has built today as it is helping them to reach out to a larger audience cutting across the language barrier.  

Brands keep coming every week, which is great for cinema as cinema is able to monetize inventory throughout the year. This is not only limited to big budget. Movies with great stories always had the power to connect with the right audience. However, there were many movies those hit the box office expectations too purely with the last mile digital connectivity that has been created by UFO.

Cinema has always been the passion of Indians and it has played an admirable role towards social impact. We always produced movies to match people’s imagination and Interest. Movies such as Toilet, Padman, Shubh Mangal Savdhaan, Badhaai Ho etc had the power to drive social change not only in metros but also in the heartland, as audience for the same now a days come from smaller towns.

Riding on the power of Cinema towards a social cause can have far reaping benefits in the short-run considering its large audience and acceptance amongst today’s youth