ZEE5 LAUNCHES PROCEDURAL FORMATCRIME THRILLER

ZEE5 LAUNCHES PROCEDURAL FORMATCRIME THRILLER ‘ABHAY’

 -         In a never seen before role, Kunal Kemmu to play an investigative officer in his global digital debut

 -         Premiering 7^thFebruary on ZEE5

 ZEE5, known to present great content across genres, launched Abhay - one of the first procedural format crime thrillers,a genre not explored in the OTT space yet. Produced by B.P. Singh’s(popularly known for the famous crime TV series CID) Fiction Factory Productions, the series marks the digital debut of popular actor Kunal Kemmu who essays the role of SP Abhay Pratap Singh. The crime thriller premieres on 7^thFebruary, with two episodes unfolding each month, disrupting the traditional binge viewing habit of content on OTT platforms.

Inspired by real events, Abhay follows the inverted detective format of storytelling. In his digital debut, Kunal Khemu plays an investigative officer who solves bone chilling murder cases while dealing with his own personal demons.

Watch the trailer here: https://youtu.be/JXo_dvrfAbM

Speaking on his digital debut, KunalKemmu said, “It’s exciting to explore new formats and push your boundaries as an actor, and Abhay had it all. I am an avid consumer of long format web series like everyone else, and hence I know that a series such as Abhay has all the ingredients that the OTT viewer is looking for. Very excited to partner with ZEE5, given the content that they have produced and are planning to do in the coming months and I look forward to reach out to the audience with this action-packed concept.”

Manish Aggarwal, Business Head, ZEE5 India said, “This is the first time that a procedural format crime thriller has been explored in the OTT space and having a stalwart like B.P. Singh as the series director of Abhay makes it perfect.  Right at the outset, ZEE5 had endeavoured to offer viewers exciting and relatable stories from across the country, and Abhay is testimony to this. Crime thrillers are a favourite especially with the male audience and is a genre that appeals consumers across pop strata. I am confident that Abhay will be one of the most talked about shows among OTT viewers.”

B. P. Singh, Producer, Fiction Factory Productionssaid, “Abhay is a unique thriller, where Kunal plays a cop who can go to any extent for solving his case and facing multiple problems at the same time. We are glad that ZEE5 has given us the opportunity to experiment sensitive crime subjects on the digital platform. The ZEE5 team was enthusiastic and with Abhay, they are setting new standards in digital programming. The audience will surely love the storyline and get goose bumps as the show progresses.”

Aparna Acharekar, Programming Head, ZEE5 Indiasaid, “Quality shows backed by compelling stories have been the major contributors for ZEE5’s content growth. Abhay is a unique offering to our viewers which explores crime, action and entertainment. We are certain that the audience will enjoy this latest ZEE5 Original.”

  

ElnaazNorouzi who plays Natasha, says, “It was a great experience working with B. P. Singh Sir and Kunal.I hope that the audience appreciates the shades of my character and enjoys the show as much as we did making it. Playing Natasha is quite challenging and that’s what’s exiting me the most.”

With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation and worldwide. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.

Availability: The ZEE5 App can be downloaded from Google Play Store http://bit.ly/zee5 and iOS App Store http://bit.ly/zee5ios. Also available at www.zee5.com, as a Progressive Web App (PWA), and on Apple TV and Amazon Fire TV Stick. ZEE5 also supports Chromecast.

Pricing: Freemium pricing model with both free and paid premium content (including Originals) to cater to a mix of audiences. Viewers who subscribe to the ZEE5 subscription pack will get access to the entire library of content using the limited period special subscription offer – 99/- for 2 months and 499/- for a year. Offer valid till 31st October.

ARJUN RAMPAL COMES ABOARD

ARJUN RAMPAL COMES ABOARD ZEE5 FOR HIS DIGITAL DEBUT

~Will essay the role of a pilot in ‘The Final Call’ -  ZEE5’s adaptation of

Priya Kumar’s bookI Will Go With You’~

Superstar Arjun Rampal announced his digital debut with ZEE5, India’s largest multilingual entertainment destination. Titled ‘The Final Call’, the web series which is an adaptation of renowned author Priya Kumar’s book ‘I Will Go With You’, is slated for an early 2019 release.

Speaking on his digital debut, Arjun Rampal said, “I am thrilled about my digital debut with ZEE5 for‘The Final Call’. This story, an adaptation of the book ‘I Will Go With You’written by the talented Priya Kumar, is special and you will see me in a very different avatar. We just wrapped up our first shoot schedule in Kashmir and I cannot wait to present the final product to the viewers. Lots of more exciting updates to come. Stay tuned.”

Manish Aggarwal, Business Head, ZEE5 India said, “Author Priya Kumar’s ‘The Final Call’is our maiden foray into the genre of web series based on book adaptations.  Superstar Arjun Rampal fit the character of the lead protagonist perfectly and it is great that he chose ZEE5 for his digital debut. At ZEE5, we offer differentiated content for consumers and this one is a fast-paced adventure. ‘The Final Call’is of our most anticipated Originals for 2019. We welcome Arjun to the ZEE5 team.”

Aparna Acharekar, Programming Head, ZEE5 Indiasaid, “What excited us the most about‘The Final Call’ is the originality of the story. It’s unlike anything we’ve ever heard or seen before. While the book was extremely well received, we are quite certain that the show will have its fans too. And with Bollywood heartthrob Arjun Rampal choosing to make his digital debut on ZEE5, we’re sure the show will achieve the success it deserves.”

The Final Callis set to take audiences on an unforgettable ride of life and death. While the book has already garnered a great response from readers, ZEE5 promises that the show will do equal justice to the book and make the experience enthralling and immersive.