Clocking 600% Growth, Globale Media Eyes

 Clocking 600% Growth, Globale Media Eyes Record-Breaking End to FY 2021-22 

Globale Media, the leading AI-driven mobile advertising platform witnessed its ‘best-ever year’ in 2021. Globale Media recorded a massive 600% growth in revenue in the first two quarters of FY 2021-22, as compared to the first two-quarters of FY 2020-21.  

 

With their operations starting in 2017 in Singapore and India, and subsequently in UAE in 2019, Globale Media has added a sizable number of partners in the SEA and the Middle East region and is looking to expand to a few more global markets by the end of FY 2021-22. The zero-debt company has been consistently recording substantial growth in revenues and has been changing the conventional means of advertising with its unique and innovative campaigns for advertisers in the APAC Region. 

 

 According to a report by Statista, Digital advertising spending worldwide is projected to increase from 378 billion U.S. dollars in 2020 to 646 billion U.S. dollars in 2024. Moreover, mobile advertising spending is forecast to increase from 276 billion U.S. dollars in 2020 to 495 billion U.S. dollars in 2024. Reportedly, digital ad spending grew by over 15 per cent in 2021. Consequent to this digital shift, the year that went by also saw some fundamental changes becoming mainstream in the industry, such as the use of AI and machine learning. The industry is innovating at a fast pace, making it easier for app marketers to target their audiences effectively. 

Commenting on the growth, Bhavesh Talreja, Founder & CEO, Globale Media shared, “Our revenue in the first two quarters is 6X of what it was in the FY 2020-21. So, it has been a big year for us. Over the past year, we have helped app marketers scale with a variety of offerings such as App recommendation on OEM channels, Appography via P2P offline sharing apps, and exclusive placements with 100+ Top SDK partners; and we have been able to delight them by consistently meeting their KPIs. Consequently, we look to continue our bullish run towards the end of FY 2021-22 and look to end it on a high note.,” he said.  

The huge rounds of fundings across sectors such as Fintech, short-format video categories, and AI-driven startups have enticed app marketers to target their consumers on the mobile channels and so, they have been spending in huge numbers for user acquisition and retention. Furthermore, to continue to help advertisers get more performance and higher ROI through Ad campaigns and to bridge the gap between advertisers and publishers, Globale Media would be launching a few more exciting products for advertisers by the first quarter of 2022.

Mediabrands partners with Affle’s mediasmart platform to

 Mediabrands partners with Affle’s mediasmart platform to strengthen its programmatic advertising offerings in Indonesia

mediasmart, Affle’s self-serve mobile programmatic platform, today announced that it has entered into a partnership with Mediabrands, the global media and data arm of Interpublic Group in Indonesia. Through this partnership, Mediabrands will get to bring mediasmart’s programmatic platform to its advertisers and strengthen its propositions for data-driven programmatic advertising in a fast-growing market.

Commenting on this partnership, Dennis Wong, Technical Advisor of Reprise Indonesia (Digital unit of Mediabrands) said: “Indonesia is emerging as a dominant mobile advertising market in Southeast Asia. We at Mediabrands have always been at the forefront of offering the best of data and technology platforms to our advertisers. Through this partnership with an industry leader like mediasmart, our offerings are now significantly strengthened. With the online and offline consumer journeys getting increasingly integrated, we are confident of the holistic audience targeting and superior-tech capabilities of Affle’s mediasmart platform that will drive deeper user engagements and greater ROI for our advertisers across the connected ecosystem.”

 

Madan Sanglikar, Co-Founder and Managing Partner - Southeast Asia at Affle added, “We have always enjoyed a great partnership with Mediabrands in Indonesia and are excited to grow that further with this new announcement. We see forward-looking top agency groups as great enablers for driving greater data-driven programmatic advertising adoption and are excited to have signed up with Mediabrands as one of our key partners for this platform in Indonesia. We are confident that the SEA region and Indonesia in particular, is poised for significant growth of the mobile programmatic. The superior platform offerings on our mediasmart platform together with such valuable partnerships will enable us to win a greater share of this high growth market.”

Digital advertising continues to grow at a rapid pace in Indonesia with programmatic being the preferred method for marketers to reach the most relevant users and deliver the greatest incremental ROI. Boston Consulting Group estimates that mobile programmatic will reach a market share of 36% in the APAC region.

With active campaigns in over one hundred countries, mediasmart is already one of the leaders in programmatic advertising. With this partnership announcements in Indonesia, its offerings are expected to empower a lot more advertisers and help them grow their digital marketing ROI.