Anahad brings to you authentic folk music from the

         Anahad brings to you authentic folk music from the heartlands of India in Dolby Atmos

Anahad Foundation brings Dolby Atmos to the folk musicians of India. With this Anahad aims at empowering the underprivileged musicians through technology giving listeners a true experience of folk music from the comfort of their home. Anahad aims to produce over 1000 rural and tribal folk musicians this year for free at their doorsteps.

Folk music exists primarily in verbal format due to which it is heavily dependent on live shows and tourism. Post lockdown, with the closure of the tourism industry, the majority of folk musicians became jobless and had no means of earning. BackPack Studio, the flagship program of Anahad Foundation aims to create livelihoods for musicians through the recording sector. Partnership with Dolby will further enhance the output of BackPack Studio as it will help to mix the recorded tracks in a format that will preserve the dynamic and surround nature of folk music!

Anahad’s mission is to bring music to the world for everyone to feel. Through this collaboration, Dolby Atmos Music will intimately connect listeners with the folk artist’s vision so they can experience the music without any limitations. Abhinav Agrawal (Director, Anahad Foundation) says, “Anahad mission to ‘empower folk musicians through production technology’ gets a boost with Dolby Atmos as it enables the listeners to experience music as it would have been performed live! This technology will bring musicians closer to listeners as they will be able to experience these art forms in the most authentic way possible.”

The first album to be released with this partnership is ‘Colours of Braj’ and is scheduled for launch on 27th March. Centered around the festival Holi, the album will consist of 10 tracks featuring 10 different folk art forms of Braj (the region around Mathura) like Rasiya, Holi Faag, Haveli Sangeet, Charkula Dance, etc. Along with the album, the organization will release a 20 min documentary on its YouTube channel showing how these tracks were recorded.

Flipkart Launches Nokia Laptops In

Flipkart Launches Nokia Laptops In India

• Marking Nokia’s entry into a new consumer-electronic segment, the Nokia laptop will be available to pre-order on Flipkart from December 18, 2020, at a special launch price of Rs. 59,990
• Nokia laptop will address a user’s multifunctional requirements with its sleek, ultralight-weight form-factor and super-fast processing

Flipkart, India’s homegrown e-commerce marketplace, has announced the launch of the Nokia PureBook X14 laptop marking the brand’s entry into the laptop segment. The Nokia PureBook X14 comes in a 1.1 kg ultralight and 16.8mm sleek form-factor. It features a 14" Full HD screen that is powered by  Dolby Vision^® for ultra-vivid picture quality. The sleek and powerful laptop is priced at Rs. 59,990 at the launch and will be available to pre-order on Flipkart from December 18, 2020, enabling users to experience an ultra-light life-on-the-go.

Addressing consumer’s work and entertainment needs, the Nokia PureBook X14 offers an immersive audio-visual experience with Dolby Vision® & Dolby Atmos® for headphones feature. The laptop is powered by an Intel i5 10th Gen quad-core processor with up to 4.2 GHz turbo frequency and comes with Windows 10 Home pre-installed. The latest-gen processor coupled with a 512GB NVMe SSD enables super-fast boot-up, processing as well as delivers great performance during simulations, data crunching and content creation. The HD IR webcam with Windows Hello face unlock, backlit keyboard with adjustable brightness, and the precision touchpad with multiple gesture options enable great functionality and ease of use while working from home.

Vipul Mehrotra, Vice President – Nokia Brand Partnerships, said “Launching the Nokia brand into this new product category is testament to our successful collaboration with Flipkart. We are excited to offer consumers in India a Nokia branded laptop which brings innovation to address a gap in the market, as well as the style, performance and reliability that the Nokia brand is known for.”

Dev Iyer, Vice President – Private Brands at Flipkart, said, “At Flipkart, it is our constant endeavor to have our fingers on the pulse of consumers' needs. As consumers continue to stay indoors and design their work from home lifestyles, their needs when it comes to high-end value electronics have taken center focus. With the Nokia PureBook X14 laptop, our effort is to provide our customers a product that not only caters to their multifunctionality needs but also ensures supreme visual and processing quality - catering to both their personal and professional needs. We are pleased to deepen our collaboration with Nokia in our shared goal of providing for the needs of Indian consumers.”

Farhana Haque, Group Director – Devices, Microsoft India, said, “Modern devices are empowering us in the way we work, learn and play in an era of remote everything. With the power of Windows 10 in modern devices, every user can expect an inclusive and secure experience with improved productivity features that help them be creative and do more. We are excited to collaborate with Flipkart for the launch of the Nokia PureBook X14 laptop and are committed to providing best-in-class secure productivity solutions for everyone.”

With online education and “work from home” becoming a norm, the demand for laptops has grown by over 2.3X, with Flipkart emerging as a key shopping destination for consumers. Analysis of millions of customer reviews and a study of the laptop market have revealed a high demand for attributes such as premium picture quality, multifunctionality, ultra-lightweight, and sleek design. Guided by these insights, Flipkart, along with Nokia, is looking to address the requirements of contemporary laptop users, who often juggle between work and home.

Key specs:

Feature	Description
Sleek and elegant design	1.1 kg ultra-light 14" FDH screen 16.8 mm sleek 4.8 mm bezels with 86% Screen-to-body ratio Matte Black finish
Processing powerhouse	Intel Core i5 10th Gen processor 1.6 GHz Base frequency with up to 4.2 GHz Turbo Frequency 512 GB NVMe SSD 8 GB DD4 RAM Windows 10 Home Plus
Impeccable viewing experience	14" full HD LED-backlit screen Dolby Vision for an enhanced & brilliant visual experience 4.8 mm slim bezels (2 sides) with 86% screen-to-body ratio 16.7 million colors and up to 250 nits brightness IPS panel for up to 178* viewing angles with image consistency and color accuracy.
Immersive audio experience	Dolby Atmos®
Accessibility and security	Face Unlock with Windows Hello-certified HD IR Webcam Backlit keyboard with adjustable brightness 1.4 mm Key Travel Precision touchpad with multiple gesture options for smooth transitions and maximum productivity
Integrated Intel Ultra HD Graphics	Integrated Intel UHD 620 Graphics with 1.1 GHz Turbo GPU 4K Support Enabled Intel® Quick Sync Video  Intel® InTru™ 3D Technology Intel® Clear Video HD Technology
Seamless wireless connectivity	Dual-band Wi-Fi for internet connectivity for surfing, downloading, uploading or streaming content Bluetooth 5.1 for seamless streaming and data transfers
All round connectivity	USB 3.1x2 / USB 2.0 x1 / USB type C 3.1 x1 HDMI x 1 RJ45 x 1 Audio out x 1, MIC In x 1
Battery Life	Up to 8 hours of battery life with 65 W charger