THINK FRESH” IS THE MANTRA FOR THIS SUMMER

 “THINK FRESH” IS THE MANTRA FOR THIS SUMMER, SAYS 7UP® AND FIDO DIDO

 ~Beverage brand unveils latest TVC in its ‘Think Fresh’ series~

 ~New TVC highlights brand mascot Fido Dido’s quirky solution in a googly situation~

To view the TVC, click here - https://www.youtube.com/watch?v=CjmQWZclANk

This summer, 7UP®, the refreshing clear drink with Natural Lemon flavor is all set to encourage India’s youth to look at everyday curve ball situations through a lens of fun and lightheartedness. The brand today launched yet another quirky, playful TVC reiterating its ‘Think Fresh’ philosophy. The TVC, which features 7UP®’s lovable, curly-haired mascot Fido Dido, celebrates today’s youth and their ingenious spirit to not be bowled over by googlies.

The TVC opens with our hero and his crush exchanging stolen glances until their moment is suddenly interrupted by loud and peppy music from the adjacent house. Our hero’s love interest is distracted by the muscular guy next door. This distracts the girl, who now shifts her attention to the muscular guy who has appeared on the adjacent balcony. The hero is left disappointed. Quick thinking Fido Dido with his 7UP® bottle comes to his rescue and inspires him to think fresh to set up a makeshift see-saw which turns up the situation to his advantage.

Speaking about the new campaign, Naseeb Puri, Marketing Director, Flavors (7UP and Mirinda), PepsiCo India, said, “Life is a series of many curveballs but taking these googlies head-on, and flipping them to one’s advantage with wit and fresh thinking is what determines who wins at the end. This is exactly what 7UP’s philosophy is all about, - inspiring youth to ‘Think Fresh” & use their wit to effortlessly tackle challenging situations. 7UP has always created content that has resonated strongly with the youth and we believe this new TVC is no exception. It is a fun campaign, and we are confident that people will enjoy Fido’s and our hero’s fresh thinking and be encouraged to approach life with an upbeat attitude.”

The 7UP® TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. 7UP is available in single/multi-serve packs across modern and traditional retail outlets as well as on leading e-commerce platforms.

 

60+ special dishes in Sigree Global Grill Menu

60+ special dishes in Sigree Global Grill Menu

 

Sigree Global Grill in Chennai, which is the best place for all those people who want to try something different from a regular or conventional menu, now offers 60+ dishes on its menu.

The mouthwatering menu, which is no doubt a treat to the taste buds of gourmets, includes soup , starters,  main courses and desserts .

 


 

And what more? This comes with special promotional prices on Monday  and Tuesday. While lunch is priced at just Rs 599 all inclusive, dinner is priced at Rs 645 all inclusive.













Sigree Global Grill is the best place for are barbeque lovers with that special deviation for Smoked Food. The affordable menu has this wide variety of smoky dishes and desserts from the extensive buffet and is a perfect place to go for all occasions and gatherings. 

 

 

 

 

 

 

 

 

 

 

 

 

 

Sigree Global Grill provides a completely one of a kind heart-filling experience for food lovers. Sigree Global Grill brings to you a varied array of multi-cuisines inspired from the Mediterranean, European, Mexican and Indian regions.

 

 

 

 

 

 

The extensive and comfortable seating arrangement, the seamless flow of aroma from one table to another will entice you to sit down for a warm lunch. The variety of grills and kebabs on the offer are enough to tempt the strictest of weight watchers to indulge in a pure orgy of flavours. The buffets have become popular motivations to take the family and friends out for lunch or dinner.

 

 

 

Sigree Global Grill is located at No 11, Kodambakkam High Road, Tirumurthy Nagar, Nungambakkam, Chennai. 

For Reservations: +91 93626 44345 / +91 44 2823 8340 / +91 44 4266 4222