THIS INDEPENDENCE DAY, MOUNTAIN DEW SALUTES

THIS INDEPENDENCE DAY, MOUNTAIN DEW SALUTES INDIA’S RESILIENT SPIRIT WITH A TIMELESS ANTHEM BY SUKHWINDER SINGH

Beverage brand Mountain Dew is all set to salute India’s resilient spirit this Independence Day with a rendition of the timeless anthem of patriotism, ‘Yeh Desh Hai Veer Jawaano Ka’ from Saregama. Mountain Dew’s take on the powerful anthem has been composed by music producer/composer Ram Sampath, and features soul stirring vocals from Bollywood singer Sukhwinder Singh. The lyrics of the rendition, written by renowned lyricist Swanand Kirkire, reiterate the brand philosophy of Darr Ke Aage Jeet Hai® and salutes the nation’s spirit of emerging victorious in the face of fear. 

Set to the lyrics, “Yeh Desh Hai Veer Jawaano Ka, Albelo ka Mastano ka, Yahan Sadiyon Se Ye Reet Hai Ji, Har Darr Ke Aage Jeet Hai Ji”, the video features stills of some of independent India’s most defining moments be it the  1983 cricket world cup, the launch of the homegrown Mangalyaan, A.R Rahman’s Oscar win or the bravado of the real heroes facing the current times - all of which are testimony to the resilience of India and a reminder on how we will be victorious again and come out of the challenging times we are facing today.

Talking about the new anthem, Naseeb Puri, Director, Mountain Dew & Energy, PepsiCo India says, “India’s collective resilience has enabled our nation to achieve victory in the face of fear time and again. This Independence Day, we salute this very spirit of being courageous and overcoming fear, a philosophy that Mountain Dew has always stood for. The Darr ke Aage Jeet Hai ® anthem is our ode to the spirit of 1.38 billion Indians and we are delighted to have partners such as Saregama, Sukhwinder Singh, Ram Sampath, Wunderman Thompson and Swanand Kirkire on board to help us take our message across the country. The lyrics of the anthem aim to inspire the nation and ignite the self-belief that we will emerge victorious from these trying times.”

Bollywood Singer Sukhwinder Singh said, “I am happy to associate with Mountain Dew for this special anthem on Independence Day. People are looking for strength and inspiration at this time and a classic  from Saregama like ‘Yeh Desh Hai Veer Jawaano Ka’ along with brilliant composition by Ram Sampath, with a twist is sure to give people the strength to move forward and overcome their fears. I am thrilled to be lending my voice for this energetic track, Darr Ke Aage Jeet Hai’®.”

Harsh Maheshwari, Executive Creative Director, Wunderman Thompson said, “Now more than ever India’s legendary legacy of winning against all odds can inspire us and lift our spirits. That was the idea to create an anthem that reminds us all – Darr Ke Aage Jeet Thi, Darr Ke  Aage Jeet Hai.”

The anthem will be released through a 360-degree marketing campaign spanning television, digital, music platforms and social media.

Play By The Rules With PPL India

Play By The Rules With PPL India

Phonographic Performance Limited (PPL), India’s largest organization, licensing and monetizing “The Public Performance rights” and “Radio Broadcasting rights” for 3 million international and domestic songs with 340+ top-notch music labels like Saregama, Sony, Times Music, T Series, Universal Music, Venus, etc.

Each year, the film industry alone produces hundreds of songs, many of which resonate with audiences and become part of our cultural spirit. The existential crisis facing the Indian record labels today is not the fact that there isn’t an audience for their intellectual property, but rather the unfortunate truth is most Indians simply do not want to indemnify for the music they enjoy or aren’t really aware of it. This is reflected in numerous businesses like restaurants, bars, events companies, and cafes etc. who consistently break the rules of intellectual property laws by playing music without permission from PPL.

Under the Copyright Act 1957, each and every corporate entity or individual must receive and seek consent from the copyright owners of the music before they intend on playing it publicly. But instead of approaching each label, the most convenient way to expedite the process of obtaining a public performance license for pre-recorded music is to procure a PPL License as PPL has obtained assignment and / or exclusive license from the Music Labels. The Copyright Act includes and allows PPL to grant the license of the copyrighted sound recordings. PPL holds a lion’s share in Hindi and Regional repertoire and controls a range of all International Music majors for Public Performance and Radio. PPL’s encourages and appeals to all the establishments to procure the requisite License from PPL. As any offence under Section 51 & 63 of the Copyright Act of 1957, is considered illicit and punishable by law.

PPL in detail:

PPL India is affiliated globally to IFPI (International Federation of Phonographic Industries) and represents the vast majority of Indian and Global Record Labels for monetization of their Public Performance rights and also licenses Radio Broadcasts for its members. It represents over 340 Member Music Labels and over 3 million Indian and International Works, which it licenses to users of these in a professional and transparent manner. It is actively embracing global best practices and is taking giant strides to enhance value for its members by increasing licensing coverage in India and overseas.

https://pplindia.org

The Honorable Madras High court vide order dated 19^th December, 2019 in OA 1116\19 and OA 1117\19  and the Bombay High Court vide order dated 27^th November, 2019 on the  Notice of Motion in the Intellectual Property Rights Suits 2018 has reserved prominent restaurants, pubs and 5 Star hotels, cafes, bars and resorts such as The Accord Metropolitan – Chennai & Pudhucherry, Hablis Hotel-Chennai, Radha Regent - Chennai, CAG Hotels - Coimbatore, JC Residency Madurai, Poppys Hotel Madurai and many others, across Tamilnadu and Pudhucherry from playing popular film and non-film songs on Christmas and New Year's eve unless they procure copyright permissions from PPL.

The Madras High Court has directed the venues & shall approach Phonographic Performance Limited for the licence on or before 24.12.2019. The hotels shall be entitled to play the songs owned by PPL only upon receiving the licence from the PPL. In case the hotels do not comply with aforesaid direction the court has made it clear they shall be injuncted from playing the songs of PPL.  M\s. Ganesh and Ganesh Associated who are the Legal counsel of PPL has stated that “the court has taken a strong view in arresting the copyright infringement, which is widely prevalent during celebrations such as Christmas and New Year”.

The order was passed wherein these venues will have to pay a licence fee in response to a petition filed by Phonographic Performance Ltd (PPL) a music licensing body. PPL India owns and controls the Public Performance rights for over 340 Music labels with more than 3 million international and domestic sound recordings.

PPL India represents some of the largest record labels including Saregama, Super Cassettes (T Series), Sony Music, Universal Music and many more who have entered with PPL, assignment and / or exclusive License Agreements granting right to collect license fees for public performance, basis under relevant sections of the Copyright Act, 1957.

PPL claims that in the event of the license fee not being paid, their rights would be prejudiced and it would result in intrusion of copyrights.

The HC order is a relief for PPL and other copyright owners and ensures that every user play’s music by the rules!

         COMPLETE LIST ATTACHED HEREWITH

1.      THE ACCORD METROPOLITON

2.      THE PRIDE HOTEL

3.      GREEN PARK

4.      THE SPRING HOTEL

5.      VGP GOLDEN BEACH RESORT

6.      HABLIS HOTEL

7.      RADHA REGENT

8.      FORTUNE SELECT PALMS

9.      HOTEL ABU SAROVAR

10.  THE PROMENADE HOTELS

11.  BONJOUR BONHEUR OCEAN SPRAY

12.  ACCORD PUDUCHERRY

13.  JENNEYS RESIDENCY

14.  THE ARCADIA

15.  CAG HOTELS (P) LTD

16.  RAMYAS HOTELS PVT LTD

17.  RATHNA RESIDENCY

18.  JC RESIDENCY

19.  HOTEL GERMANUS

20.  POPPYS HOTEL

21.  PARSONS COURT

22.  CHENDURAN PARK

23.  VIVERA GRANDE

24.  SANGAM HOTEL MADURAI

25.  SANGAM HOTEL TRICHY

26.  RADISSON BLU CITY CENTRE

27.  RAMADA

28.  HILTON

29.  FEATHERS - A RADHA HOTEL

30.  ZONE BY THE PARK

31.  FEMINA HOTEL

32.  THANGAM GRAND

33.  HERITAGE MADURAI

34.  APPLETTREE

35.  10 DOWNING STREET, ARCADIA HOTEL

36.  Orbis - The Passion Hotels

37.  Navarathna Hotel

38.  CJ Pallazzio

39.  Hotel Cenneys Gateway

40.  The Monarch

41.  Star Residency

42.  The Spk Hotel

43.  Hotel RR Inn - Om Shakthy Hospitalities Private Limited

44.  Lakshmi Hotel

45.  Atithi TGI Grands Hotel

46.  Shenbaga Hotel & Convention center

47.  The Sunway Manor Hotel