Dewar's scotch whisky celebrates 175th anniversary

 DEWAR’S SCOTCH WHISKY CELEBRATES ITS 175^TH ANNIVERSARY

DEWAR’S Scotch whisky by Bacardi India marks a milestone in bringing the double-aged dram to the world

DEWAR’S Scotch whisky, one of the world’s finest Scotch whisky, marked 175 years of Scotch-making this year. Over the course of these spectacular 175 years, DEWAR’S has created some mighty fine products along the way and crafted an unparalleled experience for patrons. The whisky maker has a rich history with over 15 plus products which cater to the premium category. DEWAR’S is also widely known for pioneering the double ageing process to serve its drinkers a refined and balanced taste 

Founded in 1846 by John Dewar, the journey of DEWAR’S started from a small wine and spirits merchant shop in Perth, Scotland to become a global brand that it is today. John Dewar was so proud of the quality of his blended Scotches that he was one of the first Scotch blenders to put his name on a bottle as a guarantee of quality. In 1880’s, Alexander and Tommy Dewar inherited Scotch whisky business from their father. They divided the responsibility between themselves and embarked on a journey to make DEWAR’S one of the fastest growing premium whiskies in the world. In 1890, Master Blender A.J. Cameron joined DEWAR’S and pioneered the novel Double Ageing process for greater harmony and extra smoothness to all the DEWAR’S blend.

Taking inspiration from DEWAR’S first Master Blender- A.J. Cameron’s achieved notes, Master Blender Stephanie Macleod created the DEWAR’s Double Double whisky range using an innovative four-step ageing process. The unique taste of this double blended scotch has enabled the brand in winning multiple/several prestigious titles and accolades like ‘World’s Best Blended’ and ‘Best in Class’ among others.

Commenting on the wins, Vijay Dev, Consumer Marketing Lead, Whiskies at Bacardi India said, “This is a significant milestone for DEWAR’S! We are elated to be a part of one of the world’s most awarded Scotch whisky, after all double is better. With our commitment to serve the smoothest blend to our consumers, we will be bringing multiple variants like Japanese Smooth and Ultra-Premium Double Double Series 21, 27 and 32 year old to India in the near future”.

Currently at the historical achieve of DEWAR’S in Glasgow, Jacqui Seargeant, Global Heritage Manager & Whiskies Archivist, Bacardi has been preserving more than 10,000 items from the rich heritage of the DEWAR’S family including bottles from the 19th century, documenting family photos from company founders, curating museum collections, and fact finding the origin stories of classic cocktails. The archive has inspired bottle designs, brand campaigns, and recipes. While going through the archives, Jacqui came across Tommy Dewar’s Original Highball recipe, which is today whisky drinkers’ favourite cocktail across the globe.

DEWAR’S Highball Soda Celebrates a Double Wedding in its First Ever TVC for India

 DEWAR’S Highball Soda Celebrates a Double Wedding in its First Ever TVC for India

Storyline brings together two cultures and highlights the brand’s unique proposition of ‘Double Filtered for Extra Smoothness’

DEWAR’S premium highball soda has launched its first television commercial in India featuring a double wedding, bringing together the brand’s Scottish heritage with the traditions of India. Known for its witty, intelligent take on pop-culture trends, the DEWAR’S ad innovatively captures the Highball soda double filtration process by showcasing the coming together of two distinct celebrations in a vibrant wedding.

 

Conceptualised by BBDO, the film depicts two unique wedding celebrations, successfully demonstrating that two is indeed better than one. Thus, tying back to the product’s double filtration process, which leads to an exceptional drink experience.

DEWAR’S has adopted a phased-out multi-pronged approach for the campaign wherein the brand film was released across digital platforms earlier this year. Seeing the phenomenal response and traction, it is now taken to television (GEC and Lifestyle channels) and cinemas across cities.

Sourced and bottled in Scotland, the DEWAR’S Highball Soda is made with a unique process of double filtration and is then carbonated to deliver an extra smooth, refreshing drink. This smooth texture is a result of the low mineral content and distinctive carbonation, which enhances the flavour of cocktails or mocktails, thereby elevating the experience. Handcrafted from pure Scottish water, it is rumoured to have served royalty in the past and is best enjoyed in a Highball cocktail that’s one part DEWAR’S to two parts DEWAR’S Highball soda added to a tall Highball glass filled with ice and garnished with lemon.

Speaking about the campaign, Vijay Dev, Brand Lead, Whiskies at Bacardi said, “DEWAR’S has always been innovative and charted a progressive path, establishing a strong and distinctive foothold in the Indian market. In line with this and our premiumization drive, we launched our first ever premium non-alcoholic product in November 2020  Through our TVC for DEWAR’S Highball Soda we aim to highlight the brand’s exceptional smoothness achieved by a unique double filtration process and right balance of carbonation to make exceptionally smooth highballs for our discerning consumers. It accomplishes this by bringing two distinct cultures and wedding ceremonies together, ensuring double the joy.”

“The DEWAR’S brand platform of ‘Double is better’ was the perfect start to set the tone and premise of the brand in India. Being the first campaign for DEWAR’S Highball Soda, it was important to capture the brand’s legacy of Scottish heritage while keeping it relevant to the Indian audience. The coming together of two cultures was the quintessential setting for the brand’s playful tonality. At the same time, it enabled highlighting the product’s double filtration benefit and overall experience.” said Nikhil Mahajan, Chief Growth Officer, BBDO India.