Wardwizard on the mission to

 Wardwizard on the mission to spread cheeriness; 

launches new brand campaign #BharatkaJoy

WardWizard Innovations and Mobility Ltd, manufacturers of the one of the country’s leading electric two-wheeler brand, ‘Joy e-bike', today unveiled its new brand campaign #BharatkaJoy with the anthem ‘Saath Chalein’

Capturing the emotions of millions of Indians across different landscapes, the campaign is divided into multiple phases focussing on different layers of humanitarian connections like ‘Joy of giving’, ‘Joy of caring’, ‘Joy of Celebrations ‘, etc. Which will continue throughout the year.

The first phase of the campaign showcases the diverse culture of India united under the emotion of Joy along with the technological phrase ‘Desh le raha he Electric Angdai’. It further exhibits the happiness of every Individual which they garner by doing something for their country. 

Speaking on the new campaign Mr Yatin Gupte, Chairman & Managing Director, Wardwizard Innovations & Mobility Ltd., said, “Our new brand campaign is dedicated to bringing a sense of joy and happiness. The film captures diverse cultures along with the moral values that depict the story of each region and its traditions. This campaign further highlights the electrifying evolution that the country is going through for a healthier environment as well as our intent toward sustainable today and tomorrow. Ushering the positivity and power, our new anthem ‘Saath Chalein’ will resonate with the aspirations of all Indians.” 

Showcasing the great unity of East, West, South, and North India, the anthem ‘Saath Chalein’ was beautifully directed by Vashishth Mahendra Upadhyay, music by renowned composer/singer  Siddharth Amit Bhavsar and a Hindi version sung by Raghav Kaushik. In addition to this, the anthem will be released in 4 other languages including Hindi, Bengali, Telegu, Kannada, and Malayalam. The campaign will be having a 360° platform media approach, comprising Digital, Television, Social Media, Print, and Outdoor to reach the maximum possible number of TG of JOY E-BIKE. 

The campaign is conceptualized and shot in various locations across India. Starting from Kashmir, the film showcases the culture and emotions of the Indian crown with Wolf+,  Nanu+, And Beast, rushing on icy terrains in Zojila pass (the world’s second dangerous road) at -7° Celsius with the anthem ‘Saath Chalein’ in background.

The landscape shifts to Jaipur, Rajasthan, showcasing the Royal culture and traditions of Rajasthani people with a Wolf+ in the middle under the majestic backdrop of Amer Fort. The journey continues, driving the Wolf+ along the Ghats of Varanasi showcasing the Joy of spirituality and narrow lane foodie culture of India. 

Switching the panorama the Nanu+ rushes along the backwaters of Alleppey, Kerala. Demonstrating the rich heritage of Kerala with an anthem in the background. The film ends with a message of unity “Saath Chalein Hum Tum”

 Lyrics of the Anthem are:

Aaj hai utha kadam jo,

Chhu lega kal ki zameen,

Gar saath Chalein, humsafar ban saath chalein

 

Ek duje ke safar ko,

Apna hi sapna samaj kar,

Saath Chalein, humsafar ban saath Chalein

 

Zindagi toh do kinaare,

Jod ne ka silsilaa hai,

Kabhi akele chalte chalte,

Kya mila hai

 

Kyu na hum saath chalein.. saath chalein

Saath badhein saath badhein

Desh Mere, Desh Mere,

Saath Chalein tum hum.

Saath Chalein tum hum,

 

Link of the Film: https://youtu.be/B-8LNmque50

 

Campaign Summary: ·         Campaign Elements: TV, Print, Outdoor, Digital, Events  ·         Creative Agency: WideAngle Studios ·         Director (of the film): Vashishth Upadhyay ·         Producer: Shahid Pathan, Vashishth Upadhyay ·         Production House: WideAngle Studios ·         DOP: Pratik Parmar ·         Music: Siddharth Amit Bhavsar ·         Lyrics: Siddharth Amit Bhavsar

Title of film: ‘Saath Chalein’ with Joy E-Bike #Bharat Ka Joy Duration: 1 min. 40 seconds Film Launch: 07th July 2022 Exposure: TV, Digital, Events, Dealerships, Mobile, WhatsApp, Events

  Recent Marketing Initiatives by Wardwizard Innovations & Mobility Limited

 ·         Sponsorship for India Tour of Ireland 2022 - WardWizard became the official ‘Powered By’ sponsor of the India Tour of Ireland 2022.

·         Participation in EV Expositions - The Company participated in and showcased the entire range of electric two-wheelers at the Electric Vehicle Exposition 2022 in Bangalore, India Auto Show 3.0 in Mumbai, Electric Vehicle Exposition 2022 in Kolkata, and Alternate Fuel Conclave in Pune.

 

Wardwizard Innovations & Mobility Ltd records

 Wardwizard Innovations & Mobility Ltd records Highest Ever Revenue growth of 332% in the Half Year FY’22

Half Yearly Financial Results

·         HIGHEST ever revenue at Rs. 45.05 crore in Half Year FY’22 vs Rs.10.42 crore in Half Year FY’21.

·         HIGHEST ever EBITDA at Rs. 3.89 crore in Half Year FY’22 vs Rs. 64.12 lakh in Half Year FY’21.

·         HIGHEST ever PAT at Rs. 2.33 crore in Half Year FY’22 vs 43.93 lakh in Half Year FY’21.

·         More than 7k units of electric scooters and motorcycles sold in Half Year FY’22 vs 1677 units in Half Year FY’21

  Quartly Financial Results

·         HIGHEST ever revenue at Rs. 33.51 crore in Q2FY’22 vs Rs.6.90 crore in Q2 FY’21.

·         HIGHEST ever EBITDA at Rs. 2.80 crore in Q2FY’22 vs Rs. 40.37 lakh in Q2 FY’21.

·         HIGHEST ever PAT at Rs. 1.61 crore in Q2FY’22 vs 27.98 lakh in Q2 FY’21.

·         More than 5k units of electric scooters and motorcycles sold in Q2FY’22 vs 664 units in Q2 FY’21

Vadodara, October 27, 2021: Wardwizard Innovations and Mobility Ltd (BSE Code: 538970), one of the leading manufacturers of electric two-wheeler ‘Joy E-bike’, announced its financial results for the second quarter (July- September 2021) of FY’22.

Clocking the highest ever numbers in this quarter, the company clocked a revenue of more than 
Rs. 33.51 crore in Q2 FY’22 compared to Rs.6.90 crore in Q2 FY’21, observing a growth of more than 386%.  The half yearly revenue of this financial year stands at Rs. 45.04 crore (vs Rs.10.41 crore in FY’21), achieving a growth of 332%.

Riding on the sales of more than 5k electric two-wheelers, the company reported Profit Before Tax (PBT)of Rs.2.35 crore  & Profit After Tax (PAT) 1.61 crore in Q2 FY’22 (vs Rs. 28 lakh Profit Before Tax (PBT) & Profit After Tax (PAT) in Q2 FY’21), a growth of 739% & 475% over the same period previous year.

Observing  an uprick in  demand for electric two wheelers across the country majorly driven by low speed models, the company has achieved a sales mark of 5,482 units in this quarter, registering a growth of more than 726% compared to the Q2 of FY 2020-21, where the sales stood at 664 units.

Commenting on the performance of Q2 FY’22, Ms. Sneha Shouche, Chief Financial Officer- Wardwizard Innovations & Mobility Ltd said “In comparison to annual figures of FY21, Wardwizard has already achieved the previous year’s figures in half the time in FY22. As people's inclination towards electric two-wheelers as a preferred mode of mobility is increasing, we are observing high traction across all our touch points. With multiple factors like high fuel prices and more push from the various authorities, electric vehicles are becoming the first choice of users in many states. We are further observing high booking and inquiries during the festival season and we are confident of achieving further growth in the remaining quarters of this financial year. Also, with the opening of our new experience centres and the expansion of our annual production capacity, the company is looking to serve more customers in both urban and semi-urban locations.”

Key Highlights of Q2 FY’22
New Automatic Assembly Line	Announced expansion of annual production capacity from one lakh units to two lakh units in a single shift with the new automatic assembly line at Vadodara manufacturing plant from October 2021.
Network Expansion	·         Announced to expand its touchpoints from 400 at present to 750 by the end of this financial year. ·         Entered Assam market with two exclusive dealerships in Guwahati ·         Inaugurated 20 new dealerships in Gujarat
Sales Milestone	Records highest ever sales of 2,500 units in September 2021
Connected Mobility	Launched ‘JOY E-CONNECT’, a cloud-based mobile application for the customers with the new era of technology to enhance their overall riding experience.