Reebok launches the Float ride Energy grow on

                    REEBOK LAUNCHES THE FLOAT RIDE
                        ENERGY GROW ON EARTH DAY

The Floatride Energy GROW: high-performance sustainable footwear made with castor beans, eucalyptus, BLOOM algae and natural rubber

Reebok releases the new version of its innovation in running footwear: Floatride Energy GROW, the plant-based running shoe for high-performance. It combines the award-winning Forever Floatride Energy model with the commitment and responsibility to protect the environment and
strive to create a fitter planet.

Floatride Energy GROW is an industry leading shoe within Reebok´s [REE]GROW category which guarantees at least 50% of the used materials are plant-based. To keep the high-performance standards of the best-in-class running shoe, each component was researched and tested to deliver this innovative product. Key features include:

- Full performance running feel expected from the Forever Floatride Energy 3 model

- Castor bean midsole delivers responsive and lightweight cushioning

- Comfort flared heel collar and natural rubber outsole is durable and flexible

- BLOOM algae sockliner is molded for increased support and cushioning

- Eucalyptus upper is durable and breathable

- Total weight of 8.1 oz/230g women; 9.7 oz/275g men

 "Running in the Reebok Floatride Energy GROW has been an eye-opener in seeing what's possible when you switch from traditional materials to plant-based,” said Joel Charley, COO Midnight Runners UK. “As far as I can tell, there is no sacrifice in performance, and certainly not in style. This no-compromise, sustainable approach is wonderful to experience as Reebok takes steps (no pun intended) towards doing their part for the future of our planet."

 The World Earth Day is coming up on April 22nd and everyone has the power to inspire positive change. Reebok believes “what we´re made of matters” and adapts this to its products without sacrificing performance.

Reebok is focusing sustainability efforts under two pillars: [REE]GROW, which focuses on the creation of products from natural materials; and [REE]CYCLED, which focuses on creating products using recycled or repurposed materials. Reebok is committed to reducing virgin polyester from its material mix and eliminating it altogether by 2024. Find all information about Reebok´s sustainability mission and goals on the new platform: www.reebok.com/sustainability

The Floatride Energy Grow allows you to enjoy your daily allowance of speed with a helping of sustainability. Earth-friendly ingredients and all the lightweight, responsive cushioning, durability and traction you expect delivers for your run and our planet.

The Reebok Floatride grow collection is available now at select Reebok stores and online at shop4reebok.com starting INR 9,999.

@reebokindia

World Earth Day 2021

George Rajkumar, Country President, Grundfos India said, “Restoring Earth is the theme of this World Earth Day and one of the key elements we need to prioritize is restoring our water. We need to improve the quality and quantity of our groundwater, keep our surface water sources clean and try to manage our wastewater sustainably by treating and reusing it. Water needs to be managed intelligently to avoid wastage through leakages as well as during consumption. Sustainable technology can play a key role in helping us restore and improve our water quality, availability and access. If we all come together to protect our water, I am sure that we can begin our journey towards restoring our planet.”

Ravichandran Purushothaman, President, Danfoss India said, “Today, the world demands a transformative economic, social, and environmental solution to mitigate the challenges of climate change. While rebuilding our economies after the pandemic, it is essential for us to invest in energy efficiency and action on sustainability. This simple shift in mindset can promote growth across multiple levels and help create new jobs. While India is on track to meet its COP21 commitments, COP26 planned later this year is looking towards a Net Zero or a Race to Zero challenge for a world where energy efficiency and sustainability will be among the main pillars. Global figures indicate that over 78% of global emissions are generated by buildings, transport, and industry. 

 

The technologies that can accelerate green energy transition over the coming decades for these sectors are already present, proven, and ready to be accelerated. However, to move faster, businesses and governments need to push one another and work together. At Danfoss, we wish to create a cycle where bold business commitments support bold policies – which in turn, support even bolder business action & overall change. Energy-efficiency improvements can account for 44% of the reduction in energy-related CO2 emissions needed to meet our sustainability targets. Therefore, an ‘energy efficiency first’ principle will be instrumental to help us decarbonize our energy system. In turn, this will help us free up electricity to make our transportation systems electric, our buildings green and our cities sustainable. This Earth Day, let us reiterate our commitment to the future generations to help restore and rebuild our planet by laying the foundation for a sustainable way of life, starting today.”

Vinamra Srivastava, CEO, Business Parks, CapitaLand India said, “CapitaLand places sustainability at the core of what we do.  We integrate sustainability into every stage of our real estate life cycle, from investment to design, development and operations, garnering international recognition for our efforts in greening our business parks.  Recently we have secured green loans totalling INR 1700 crores marking our foray into sustainable finance in India, with the commitment to grow our business in a responsible manner as we create long-term value for our stakeholders.  We are glad to work with like-minded partners who support CapitaLand’s aim to develop greener buildings while continuing to contribute to the environmental and social well-being of our communities.”