Liberty General Insurance Launches its Latest Television

 Liberty General Insurance Launches its Latest Television Commercial –

‘Bharose Ka Vaada!’

Liberty General Insurance Ltd, one of the leading general insurance companies in India, today launched its latest television commercial highlighting the brand ethos as well as its health and motor insurance products and services. Through this TVC, the company aims to alleviate consumers’ worry related to the servicing and settlement of claims. The TVC ‘Bharose Ka Vaada’ has been created by White Rivers Media and highlights Liberty General Insurance’s assurance of fast claims settlement, digitally integrated seamless processes, and conveys the underlying message of trust and promise that the consumers rightfully deserve.

The TVC explores two parallel stories, of two families whose regular lives are interrupted by sudden mishaps, and how Liberty General’s quick claim settlements and digitally-integrated processes help the families sail through the tide. Through the story of these two families, we get a glimpse of their contrasting but inter-connected lives, and the beautiful way they weave together through the common thread of trust and responsibility.

Discussing the campaign’s storyboard, Mr. Roopam Asthana, CEO & Whole Time Director, Liberty General Insurance said, “For our new TVC, we wanted a storyline and  communication that depicts our brand promise of protection for the unexpected delivered with care in the lives of our existing and potential customers, especially in the current times when they need it the most. ‘Bharose Ka Vaada’ appeals beautifully to this sentiment. Literally translating to ‘A promise of trust’, the tagline signifies our brand’s commitment towards taking care of our customers through our values of responsibility and trust.”

Speaking on the launch of the campaign, Amit Jain, President of Personal Lines, Bancassurance & Affinity and Marketing, Liberty General Insurance Ltd said, “Liberty General Insurance believes that progress happens when people feel secure, and we wanted the new TVC to reflect our commitment to taking care of our customers. Our constant endeavour is to provide seamless support in a customer’s insurance journey including speedy claims settlement. Our new TVC which is high on the emotional quotient also talks about how ‘Trust’ is one of the strongest sentiments and also one of the most important factors towards building long-lasting relationships.” 

TVC Link:

https://www.youtube.com/watch?v=qi7nSLIqTSM

Credits:

Client	Agency	Co-founders	Account Management	Creative Team	Production
Amit Jain	White Rivers Media	Shrenik Gandhi	Tanish Shah	Mayur Goyal  ( Director )	Tanish Shah
Shivani Sharma		Mitesh Kothari	Sai Santosh Shetty	Bhushan Kadam	Sujeet Mahto
Nitin Seth			Manu Swal	Megha Marwah	Abhishek Gaikwad
			Pratik Rathi	Nikita Roy	Shantanu Shrikant Tunge
				Aniket Khade	Manu Swal
				Sujeet Mahto
				Sagar Kewat
				Prasad Sawant

Zero Cancellation Charges on flight tickets

EaseMyTrip Joins hands with Liberty General Insurance Limited

Offers Zero Cancellation Charges on flight tickets

EaseMyTrip, one of the leading online travel aggregators has tied-up with Liberty General Insurance Limited, one of India’s fastest growing general insurance companies, to provide its customers with a unique proposition of Zero Cancellation charges on flight tickets.

When a customer cancels a flight, a significant portion of the ticket amount is deducted as penalty by the airlines. The refund is usually meager in comparison to the overall ticket price. EaseMyTrip has tied up with Liberty General Insurance as group policyholders for its customers to provide zero cancellation penalties to its customers to reduce their cancellation worries.

Commenting on the same, Mr. Rikant Pitti, Co-Founder & COO, EaseMyTrip said, “With the skyrocketing ticket prices, customers these days book their tickets well-in-advance, sometimes even 2-3 months prior to their actual date of journey. Also, many customers look for various offers and discounts following which they book their tickets. Many-a-times these tickets are subjected to last-minute cancellations in the wake of change in their plans. It is then that the customer realizes that they hardly get anything in refund. With this partnership, we plan to ease out all those worries for our customers and offer seamless and full refund.”

Speaking on the occasion, Mr. Amit Jain – President - Personal Lines, Bancassurance & Affinity and Marketing, Liberty General Insurance Limited said, “We are extremely upbeat about our association with EaseMyTrip.com. Being one of the leading online travel aggregators, EaseMyTrip is aiding in increased reach of our travel insurance product offerings to a large consumer base. Now, customers only have to pay a nominal amount that will allow them to get their flight cancellation fees (up to Rs.5000) from Liberty General Insurance post filling a form and submitting few documents. This is an exclusive product which we are providing as cancellation cover to the users based on their own reason to cancel. We believe that our product will give confidence to the customers to plan their travel without any worry.”

In view of this service, EaseMyTrip has introduced no cancellation penalty for its passengers. A customer can opt for Zero Cancellation Offer by paying a nominal amount, thus enabling them to avail seamless refund on the cancellation of their flights. To claim the refund, one will need to fill a form and send a few documents to the insurance company.

For more details on this, please click on below link: https://www.easemytrip.com/offers/free-cancellation.html