DEWAR’S Highball Soda Celebrates a Double Wedding in its

 DEWAR’S Highball Soda Celebrates a Double Wedding in its First Ever TVC for India

Storyline brings together two cultures and highlights the brand’s unique proposition of ‘Double Filtered for Extra Smoothness’

 

DEWAR’S premium highball soda has launched its first television commercial in India featuring a double wedding, bringing together the brand’s Scottish heritage with the traditions of India. Known for its witty, intelligent take on pop-culture trends, the DEWAR’S ad innovatively captures the Highball soda double filtration process by showcasing the coming together of two distinct celebrations in a vibrant wedding.

 

Conceptualised by BBDO, the film depicts two unique wedding celebrations, successfully demonstrating that two is indeed better than one. Thus, tying back to the product’s double filtration process, which leads to an exceptional drink experience.

 

DEWAR’S has adopted a phased-out multi-pronged approach for the campaign wherein the brand film was released across digital platforms earlier this year. Seeing the phenomenal response and traction, it is now taken to television (GEC and Lifestyle channels) and cinemas across cities.

 

Sourced and bottled in Scotland, the DEWAR’S Highball Soda is made with a unique process of double filtration and is then carbonated to deliver an extra smooth, refreshing drink. This smooth texture is a result of the low mineral content and distinctive carbonation, which enhances the flavour of cocktails or mocktails, thereby elevating the experience. Handcrafted from pure Scottish water, it is rumoured to have served royalty in the past and is best enjoyed in a Highball cocktail that’s one part DEWAR’S to two parts DEWAR’S Highball soda added to a tall Highball glass filled with ice and garnished with lemon.

 

Speaking about the campaign, Vijay Dev, Brand Lead, Whiskies at Bacardi said, “DEWAR’S has always been innovative and charted a progressive path, establishing a strong and distinctive foothold in the Indian market. In line with this and our premiumization drive, we launched our first ever premium non-alcoholic product in November 2020  Through our TVC for DEWAR’S Highball Soda we aim to highlight the brand’s exceptional smoothness achieved by a unique double filtration process and right balance of carbonation to make exceptionally smooth highballs for our discerning consumers. It accomplishes this by bringing two distinct cultures and wedding ceremonies together, ensuring double the joy.”

 

“The DEWAR’S brand platform of ‘Double is better’ was the perfect start to set the tone and premise of the brand in India. Being the first campaign for DEWAR’S Highball Soda, it was important to capture the brand’s legacy of Scottish heritage while keeping it relevant to the Indian audience. The coming together of two cultures was the quintessential setting for the brand’s playful tonality. At the same time, it enabled highlighting the product’s double filtration benefit and overall experience.” said Nikhil Mahajan, Chief Growth Officer, BBDO India.

Johnson’s® Baby introduces New Milk + Rice lotion that is

 Johnson’s® Baby introduces New Milk + Rice lotion that is enriched with pure milk proteins plus rice extracts

 

Unveils a new TVC that brings alive the benefits of a 24-hour moisture lock for babies who are entering a phase of exploration and doing something new every day

 

https://youtu.be/rFtPKezpWsI

  

 

Johnson’s® Baby announced the introduction of its New Milk + Rice lotion that seeks to support mums of growing babies who are entering a phase of milestones and exploration. As babies grow, mums want to be sure that their developing skin is equipped for all that their natural inquisitiveness will have them do during the day. Milkier and creamier*[1], Johnson’s® New Milk+ Rice lotion enriched with pure milk proteins plus rice extracts, does just that with its 24-hour moisture lock to help keep the baby’s skin nourished, moisturised and ‘baby soft’ all day.

 

 

A baby’s skin develops rapidly and needs the right nourishment to be healthy and develop right. A growing child is bound to do new things like crawling and walking and moisturisers need to deliver that extra nourishment to help equip their skin with the care it needs. The TVC conceptualized by DDB Mudra, brings alive these unique moments in the day and life of a mum and her baby, as they go about the home, exploring something new at each step.

 

The TVC seeks to assure mums that Johnson’s® Baby with the new Milk + Rice lotion will continue to nourish and celebrate their baby’s growing years. It brings out the richness of the lotion formulation, enriched with goodness pure milk proteins and rice extracts. It has 5x Vitamin E and Vitamin B5 to help keep skin nourished and moisturised.

 

According to Manoj Gadgil, Vice President Marketing, Johnson & Johnson Consumer Health, India, “Johnson’s® Baby believes that ‘every baby must have a thriving start’. The new Johnson’s® Baby Milk + Rice lotion is a reiteration of this commitment to provide the best baby skincare products backed by science for every mum’s baby skincare requirement. We are dedicated to working with mums and dads, healthcare experts and scientists to ensure our products have the highest standard of care for babies at every age and stage of their growing years. The new Milk + Rice lotion with its purposeful ingredients seeks to reassure mums that their child’s developing skin will get the right nourishment, for that baby soft skin.”

 

Commenting on the TVC, Godwin Dmello, Executive Creative Director, DDB Mudra said, “We found the insight of growing babies seeing and feeling everything for the first time, to be a very powerful one. So, we told the story of this curious baby who’s enjoying her newfound freedom to move and explore. It sets up the need for the product to come in while being relatable and delightful for mothers.”

Liberty General Insurance Launches its Latest Television

 Liberty General Insurance Launches its Latest Television Commercial –

‘Bharose Ka Vaada!’

Liberty General Insurance Ltd, one of the leading general insurance companies in India, today launched its latest television commercial highlighting the brand ethos as well as its health and motor insurance products and services. Through this TVC, the company aims to alleviate consumers’ worry related to the servicing and settlement of claims. The TVC ‘Bharose Ka Vaada’ has been created by White Rivers Media and highlights Liberty General Insurance’s assurance of fast claims settlement, digitally integrated seamless processes, and conveys the underlying message of trust and promise that the consumers rightfully deserve.

The TVC explores two parallel stories, of two families whose regular lives are interrupted by sudden mishaps, and how Liberty General’s quick claim settlements and digitally-integrated processes help the families sail through the tide. Through the story of these two families, we get a glimpse of their contrasting but inter-connected lives, and the beautiful way they weave together through the common thread of trust and responsibility.

Discussing the campaign’s storyboard, Mr. Roopam Asthana, CEO & Whole Time Director, Liberty General Insurance said, “For our new TVC, we wanted a storyline and  communication that depicts our brand promise of protection for the unexpected delivered with care in the lives of our existing and potential customers, especially in the current times when they need it the most. ‘Bharose Ka Vaada’ appeals beautifully to this sentiment. Literally translating to ‘A promise of trust’, the tagline signifies our brand’s commitment towards taking care of our customers through our values of responsibility and trust.”

Speaking on the launch of the campaign, Amit Jain, President of Personal Lines, Bancassurance & Affinity and Marketing, Liberty General Insurance Ltd said, “Liberty General Insurance believes that progress happens when people feel secure, and we wanted the new TVC to reflect our commitment to taking care of our customers. Our constant endeavour is to provide seamless support in a customer’s insurance journey including speedy claims settlement. Our new TVC which is high on the emotional quotient also talks about how ‘Trust’ is one of the strongest sentiments and also one of the most important factors towards building long-lasting relationships.” 

TVC Link:

https://www.youtube.com/watch?v=qi7nSLIqTSM

Credits:

Client	Agency	Co-founders	Account Management	Creative Team	Production
Amit Jain	White Rivers Media	Shrenik Gandhi	Tanish Shah	Mayur Goyal  ( Director )	Tanish Shah
Shivani Sharma		Mitesh Kothari	Sai Santosh Shetty	Bhushan Kadam	Sujeet Mahto
Nitin Seth			Manu Swal	Megha Marwah	Abhishek Gaikwad
			Pratik Rathi	Nikita Roy	Shantanu Shrikant Tunge
				Aniket Khade	Manu Swal
				Sujeet Mahto
				Sagar Kewat
				Prasad Sawant

Bata urges everyone to embrace hope

Bata urges everyone to embrace hope and positivity with their new campaign #Kickout2020

The year 2020 has put a dampener on everyone’s spirit with most people having been confined to their homes for the major part of the year. However, to beat the pandemic blues and spread positivity, footwear major Bata India Limited has launched its first big campaign of the year – #KickOut2020.  The campaign launch is also accompanied by the launch of new collection – ‘Ready Again’, which comprises of a wide variety of footwear to go with every outfit and occasion. Casuals, Festive, Fitness, Dress, Fashion, you name it, the ‘Ready Again’ collection has all the comfortable & stylish designs.

The new campaign urges everyone to kick out 2020 with it all its negativity, take things in their stride, and get ready once again to rejoice in the good times with friends and family, but of course within the purview of reason and safety. Through the campaign, Bata India seeks to boost consumer morale and motivate them to take charge of their lives once again and kick out the mundane blues that captivated lives for long. The brand also urges one and all to follow and ensure all the precautionary measures prescribed by the government and maintain social distancing.

The ‘Kick Out 2020’ TVC, conceptualized by Contract Advertising, features Kriti Sanon as she comes back home after shopping at a Bata Store and advises her brother that it is time to kick out 2020. As the TVC progresses, Kriti proceeds to showcase the different shoes she has bought for different occasions, and her excitement at having bought new shoes for working out to be fit, visiting friends and celebrating with family after so long, is quite palpable. She then presents her brother with his ‘new year’ gift-a stylish pair of shoe for his next date. The TVC ends with Kriti urging everyone to Kick Out 2020 with Bata’s new ‘Ready Again’ Collection.

The campaign is now live: https://youtu.be/JeiX-a9hUbY

Speaking about the campaign, Sandeep Kataria, CEO, Bata India said: “2020 has been a particularly strenuous year for all of us. With people spending majority of the year homebound, it has been difficult to keep the morale high. Through our #KickOut2020 campaign, we want to urge people to kick out all the negativity from their lives and embrace all that is good and brings them happiness. We named our latest collection ‘Ready Again’ to remind everyone that it is time now to take charge of our lives all over again and get ready to welcome love, lights and happiness. The collection comprises of a wide range of stylish and comfortable footwear that can be sported for various occasions. We are sure customers are going to take delight in shopping from our attractive new range. We also urge everyone to adhere to social distancing norms, wear masks, and follow the guidelines prescribed by the government while they are out of their homes. Right now, all that we wish for everyone is a surge of positivity and happiness, however keeping safety as prime. Hopefully, through this campaign, we will be able to bring a little cheer in everyone’s lives, and look forward to welcome the festivities.”

Vanish launches its new campaign that

 Vanish launches its new campaign that promises to give ‘Dry Clean Like results’

• Vanish creates an AR-based digital experience with Avataar.Me for its consumers

Vanish, India’s No. 1 stain removal brand* and a premium laundry additive, has joined hands with Avataar.Me to create an immersive Augmented Reality experience for its consumers. The brand has also launched its new campaign showcasing Vanish’s revolutionary formulation while highlighting ‘dry clean like results at home’.

 The new campaign is based on a study conducted by an external research agency on consumers’ perspective on dry-cleaning vs washing clothes at home. The study found that consumers used dry-cleaning solutions to keep their clothes looking newer for longer. Vanish has undergone rigorous testing and the results indicate that Vanish liquid/powder, when used with a regular detergent, provides dry clean like results at home where even daily wear garments look brighter and whiter after every wash. Its Oxy power with the power of a million Oxygen bubbles boosts your laundry experience while being gentle and safe on your garments.

 Commenting on the campaign launch, Sukhleen Aneja, CMO & Marketing Director, RB Hygiene- South Asia said, “Consumer needs and demands evolve especially as they adjust to the new normal. Vanish with its revolutionary formulation provides ‘Dry clean like results at home’ by whitening, brightening and removing stains. This is a perfect solution for consumers who can take care of their everyday clothing and make their clothes last longer while looking brighter and whiter. We are also delighted to partner with Avataar.Me to bring a first of its kind immersive demo experience to our consumers in real time. This Digital immersion which will go live next month helps us reach out to our Gen-Z and millennial online audiences who are looking for the perfect solution for all their garment woes.”

 Dr. Skand Saksena, Director R&D, RB Hygiene, South Asia said, "Vanish is a proven detergent booster, powered by millions of oxygen bubbles that penetrate deep into fabrics and effectively remove stains, brightens coloured clothes and whitens white clothes. As per our tests, consumers can now use one scoop of Vanish powder or Vanish Liquid along with a regular detergent to get ‘dry clean like results’ at home!"

 Vanish in its campaign showcases the product efficacy through live demos highlighting the importance of ‘seeing is believing’ by addressing laundry issues of the audience. Ravinder Siwach, Creative Director, Havas Media commented, “Indians have become more fashion forward and conscious about taking care of their everyday clothing. The live demo approach in the TVC is deliberate because it brings to life consumer’s garment woes and addresses their concerns first-hand.”

 Vanish in both powder and liquid formats is available across the country in modern trade stores, e-commerce sites and local kirana stores. The price range starts from Rs. 59 onwards.

 * As per Nielsen Retail Index data for period MAT Aug‘20 for the India market in Stain Removers segment of Pre Post Wash Category

 TVC Link & Credits: 

VANISH DRY-CLEAN LIKE RESULTS TVC

 Production House: Footloose Films

Producer: Kedhhar Barrve

Director: Surya Balakrishnan

DOP: Eeshit Narayan

Editor: Sanchari Das Mollick

Music: Hanif Shaikh