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Showing posts with label Flipkart Group. Show all posts
Showing posts with label Flipkart Group. Show all posts

Thursday, 5 December 2019

Kajal picks her favorite ethnic outfits from Divastri by Flipkart Fashion


     From Sarees to Lehengas;Kajal picks her favorite ethnic outfits from Divastri by Flipkart Fashion

 Choosing your perfect outfit and footwear for the festive seasonis exciting for all of us!With a whole lot of year-end parties and weddings to attend, there are a lot of options to choose from suiting the occasion. If you are confused and looking for some options, you’ve reached the perfect destination! Celebrity Kajal Agarwal has you covered with a range of options from Divastri available on the Flipkart platform.

Read on to put together some great looks curated by actress Kajal Agarwal for the next event you’re headed.

Make a statement this wedding season with this red banarasisaree. Inspired by the Sabyasachi red sarees woven by skilled artisans, this saree is made from cotton silk fabric with decorative gold motifs. It also comes with an unstitched saree blouse piece.  Price - INR 2999


Looking to don the perfect blend of traditional clothing with a twist of contemporary design? This lehenga choli set is just the solution. The subtle grey top with a pop of coloured embroidery matched with a tiered tulle skirt is perfect for an evening look. Price – INR 2999

Accentuate your look with this stunning fuschia saree from Divastri. The animal print border adds just the right amount of quirk you need. Perfect for every occasion, this saree is available in a range of colours and animal prints. Price – INR 1669


Don’t want the hassle of managing a saree through the day? This navy blue and turquoise salwar suit is just the alternate you need. Paired with a banarasi dupatta, this set plays with different shades of blue. Price – INR 3499

Featuring a simple embroidery and available in a variety of colours, this saree is perfect for social gatherings. Minimalistic in design and hassle-free, it is just what every saree lover needs. This lightweight saree can be paired with a contrasting blouse to give you that glam look. Price – INR 1999

Wednesday, 27 November 2019

Flipkart celebrates success of marketplace sellers/MSMEs



Recognises and rewards sellers including top woman seller, first TBBD seller, and top Samarth artisan post festive season

After sellers witnessed record sales during Flipkart’s The Big Billion Days (TBBD) this year, India’s leading e-commerce marketplace hosted a gala event to recognise sellers, MSMEs and artisans for their hard work and participation during the festive period. Held at Jawaharlal Nehru Stadium in Delhi, the event, hosted by Sunil Grover, was attended by hundreds of sellers and featured performances from Jaqueline Fernandez and Badshah.

Over 1,500 sellers from across the country were in attendance at the event. A wide range of sellers were awarded for their accomplishments during TBBD in categories such as ‘Top Woman Flipstar’, ‘Most Trusted Seller’, ‘Most Reliable Flipstar’, ‘TBBD First Innings’ and ‘Going Beyond Limitations (Samarth)’.

Flipkart is focused on bridging the gap between Bharat and India, for its consumers and sellers, and has undertaken concerted efforts to reach every corner of the nation and onboard sellers from tier 2 and 3 cities. Consequently, there has been a 50% growth in the number of sellers participating in TBBD’19 as compared to TBBD’18.  

Flipkart has unveiled several initiatives to empower the seller ecosystem, with TBBD enabling Flipkart to impact the ecosystem on a tremendous scale. Some of the key growth trends that Flipkart’s seller base has witnessed during TBBD include:
Over 1,35,000 artisans and weavers participated in TBBD for the first time through Flipkart Samarth
Participants in Samarth saw over 100% growth in sales during TBBD’19
By the close of Day 2, ~25,000 sellers crossed their total sales of TBBD’18 (5-day sale)
50% of the top sellers on Flipkart witnessed 3X growth
Almost 50% growth in the number of new seller cities
Over 40% of transacting sellers during TTBBD were from Tier 2 and beyond towns

According to Shahnawaz, a differently-abled artisan with Jaipur-based ComfortZone, TBBD was a special time. He said, “This was my first TBBD and the first experience of something on this scale, and it was fantastic. I have never seen so many sales in my business. Thanks to the platform for helping me gain this visibility. I was able to scale up to an 1800 sq ft setup from a small room, in just a couple of months. I even ended up hiring more hands because of the increase in sales. It has been a good period, and I hope it continues like this.”

Flipkart is driving inclusive growth by empowering more sellers and MSMEs from smaller towns to participate in e-commerce and benefit from it. The success of The Big Billion Days 2019 helped many small sellers, budding, rural and women entrepreneurs and artisans contribute to India’s economy and generate many local jobs. 

Thursday, 21 November 2019

Flipkart partners with FICCI to conduct workshops for MSMEs across India

Flipkart partners with FICCI to conduct workshops for MSMEs across India to help them grow their business

●     Series of informational events and workshops for MSMEs across India, starts with Ahmedabad on November 21, 2019

●     Aim & theme of workshop ‘Winning Big on E-commerce’ seeks to familiarise MSMEs with e-commerce, the support available to MSMEs, besides knowhow on building brands and best practices

●     MSMEs will get to interact directly with Flipkart leadership to understand how e-commerce can help them grow their businesses


 Flipkart, India’s leading e-commerce marketplace, has partnered with the Federation of Indian Chambers of Commerce & Industry (FICCI) to launch a workshop series across India for MSMEs to help them leverage e-commerce to grow their business. Starting with Ahmedabad on November 21, 2019, Flipkart and FICCI will host a series of workshops on the theme of ‘Winning big with e-commerce,’ wherein MSMEs can understand how the e-commerce marketplace can help them build their businesses and increase brand visibility.

India is home to over 60 million micro, small and medium-sized enterprises, which contribute close to 30% of the country’s GDP and are crucial drivers of job creation and economic growth. The developing e-commerce industry provides a new business opportunity for these entrepreneurs, many of whom are unfamiliar with how to sell online and do not get a chance to regularly interact with online marketplaces to clear their doubts. Flipkart and FICCI’s workshops are designed to address these two pain points.

Flipkart representatives will advise attendees on e-commerce specific accounting and taxation issues, access to capital, how to identify new opportunities, the importance of brand building online, how to build and scale their brands, and supply chain management and inventory planning for e-commerce. Through these workshops, MSMEs will learn more about how to expand beyond their physical brick-and-mortar presence to a pan-India customer base of over 200 million. Flipkart aims to host over 10 such events to begin with, across cities such as Bhubaneshwar, Chandigarh, Guwahati, Nagpur and more.

“Flipkart has always been committed to empowering MSMEs and domestic manufacturers to succeed in India. As a homegrown company, we know that MSMEs play a key role in job creation and India’s economic development, and we understand the importance of giving these businesses an avenue for sustained, faster growth. We have a mission to democratize e-commerce in India supported by innovation and technology and create lasting benefits in the country. We aim to create a robust ecosystem to enable this growth, and familiarizing and supporting MSMEs with the benefits of e-commerce is an essential step in this direction. We look forward to partnering lakhs of MSMEs and bring them into the e-commerce fold over the coming months,” said Kalyan Krishnamurthy, CEO - Flipkart Group.

“MSMEs are one of the key drivers of India’s economic growth; they contribute significantly to the country’s growth, through developing manufacturing and local employment. The development of this sector is a key focus area for the Government of India, as is the strengthening of the digital economy. E-commerce has the potential to serve both these aims, and transform the MSME sector. We are pleased to work alongside Flipkart in this initiative, and we are confident of its benefits to MSMEs across India,” said Rajiv Vastupal, Immediate Past Chairman, FICCI Gujarat State Council.

The partnership with FICCI is the latest in the many steps taken by Flipkart towards making e-commerce more inclusive and bringing India’s myriad small businesses and sellers online. Flipkart has recently revamped its seller financing and onboarding programmes to simplify the process of selling online for MSMEs.

Thursday, 14 November 2019

Flipkart's new initiative to collect plastic packaging from customers’ doorstep

Consumer outreach initiative aimed at responsible disposal of used plastic packaging 
  • Initiates pilot across select hubs in seven cities including Dehradun, Kolkata, Mumbai and Bengaluru to collect plastic packaging from doorsteps

Flipkart, India’s leading e-commerce marketplace, today announced the roll out of a new initiative that focuses on creating awareness among consumers on the proper disposal of plastic packaging and make them active participants in its sustainability agenda. As part of this initiative, Flipkart is conducting a pilot project to collect plastic packaging back from consumers at select hubs across Mumbai, Bengaluru, Dehradun, Delhi, Kolkata, Pune, and Ahmedabad.

The pilot aims at ensuring existing plastic packaging in the system is recycled and reused. Under the program, Flipkart will send out an intimation to consumers asking them to voluntarily hand over plastic packaging to Flipkart wishmasters for its proper disposal, at the time of product delivery. The collected packets will then be sent to registered vendors to ensure it is disposed of responsibly to avoid ending up in landfills. Wishmasters have also been provided proper training in explaining the various facets of this initiative to consumers to ensure high participation. This industry-first initiative aims at inspiring people to actively contribute towards the proper disposal of plastic packaging and become Green Ambassadors. 

This program is in continuation of Flipkart’s sustainability agenda under which it has already reduced the utilization of single-use plastic by 33% and aims to move towards 100% recycled plastic consumption in its supply chain by March 2021.Towards this goal, Flipkart has filed for EPR (Extended Producer Responsibility) and is targeting 30% collection back in the first year. The company is also committed to maximizing recycled content in single-use plastic to boost the recycling ecosystem and reduce virgin plastic consumption. 

Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, said, “Flipkart is a committed corporate citizen who is mindful of its role towards environmental sustainability. We have taken bold steps towards reducing single-use plastic in the system by replacing it with various eco-friendly alternatives and are constantly innovating with our approaches. The recently initiated pilot program ensures that our biggest stakeholder - consumers, is one of the key enablers of this initiative and will help drive awareness. We are proud to be the first-ever e-commerce marketplace to channelize plastic packaging back into the system through door-to-door collection with the help of our wishmasters. We believe a collective approach of all stakeholders would help us in achieving the dream of a Swachh and Samridha Bharat, and the country's vision to phase out single-use plastic.”

Flipkart is working on various initiatives, including the introduction of eco-friendly paper shreds, replacing poly pouches with recycled paper bags, replacing bubble wraps and airbags with carton waste shredded material, and 2-ply roll, to name a few as part of its long-term sustainability initiatives. 

Earlier this year, the company announced the introduction of electric vehicles in its last-mile delivery network with the aim to replace nearly 40% of its existing last-mile fleet of delivery vans with EVs by March 2020. By leveraging technology in its workflow at fulfillment centers, Flipkart optimizes the type and volume of packaging to be used, instead of leaving it to human decision and was also recently certified ISO 14001 for its strategic facilities, a crucial benchmark for the preparedness to prevent environmental pollution in the workplace. 

Wednesday, 6 November 2019

Flipkart launches ‘MarQ TurboStream’ streaming stick designed to turn regular TVs into Smart TVs

       Enables consumers to convert a regular TV into a smart TV
  Android OS ensures familiarity, ease of use, and full access to Google Play apps

 The streaming stick is available on Flipkart, starting at INR 3,499

 Flipkart, India’s leading e-commerce marketplace, has launched a streaming stick under its private brand ‘MarQ by Flipkart’, foraying into a segment that is rapidly gaining traction with Indian consumers. The ‘MarQ TurboStream’ device is equipped with the latest Android 9.0 OS and  leverages the familiarity, ease, and functionality of Google’s widely popular operating system. It is available on the Flipkart platform starting at INR 3,499.

‘MarQ TurboStream’ is equipped with industry-leading features. The device is designed specifically for value shoppers who are looking to buy more affordable non-smart TVs and turn them into smart TVs. It comes with Full HD resolution of 1920*1080 at 60 frames per second; 1 GB DDR3 RAM; 8GB ROM; and streaming support for 2.4 GHz and 5 GHz WiFi. It sports Dolby Digital Audio and a voice-controlled remote with Google Assistant. Moreover, unlike other products in the market, MarQ TurboStream leverages the power of the latest Android 9.0 and offers several advantages to consumers. With built-in Chromecast, it allows users to cast their mobile phone screens onto the TV and supports all apps available on the Google Play Store.

Resolution
1920*1080 at 60 frames per second
RAM
DDR3 1GB
ROM
8GB
Operating System
Android 9.0
Built-in Chromecast
Yes
Dual Streaming Wi-Fi
2.4Ghz and 5Ghz.
Sound system
Dolby Digital Audio

Adarsh Menon, Senior Vice President – Private Brands, Electronics and Furniture, Flipkart, said, “Flipkart’s Private Brands strategy has always focused on helping our consumers realise their aspirations, without having to compromise on design or their budget. Appetite for streaming devices and Smart TVs has been growing in India, particularly outside the top metros. The MarQ TurboStream is designed for these customers, to help them turn their regular TVs into Smart TVs. With the Android operating system being so popular in the country, the user interface of our streaming device will be familiar and will help customers adapt to the new technology quickly. Through this latest offering, we are once again bringing to the Indian market a product of unmatched quality, crafted to meet the needs of our consumers.”

According to  a joint study by ASSOCHAM and PricewaterhouseCoopers in Dec 2018, the over the top (OTT) video market in India, primarily comprising of content streaming services, is expected to be among the top ten markets in the world, with a size of $823 million by the year 2022.

Saturday, 5 October 2019

Flipkart and Uttar Pradesh Khadi & Village Industries Board sign MoU

Flipkart and Uttar Pradesh Khadi & Village Industries Board sign MoU

  • MoU signed in the presence of Hon’ble Chief Minister of Uttar Pradesh, Shri Yogi Adityanath

  • Initiative to help bring online thousands of Khadi weavers and craftsmen from U.P.

  • Flipkart Samarth to help with 6 months incubation support to help them set up a thriving business on the Flipkart Marketplace

 Flipkart, India’s leading e-commerce marketplace, has signed a Memorandum of Understanding (MoU) with the Uttar Pradesh Khadi & Village Industries Board (UPKVIB) as part of the Flipkart ‘Samarth’ initiative. Flipkart Samarth is aimed at enabling artisans, weavers, and craftsmen from diverse backgrounds and rural parts of the country to set up their business on Flipkart.

As part of the Samarth program, eligible entities and artisans will receive incubation support in the form of onboarding, cataloguing, account management, business insights, dedicated seller support, reduced commission (where eligible), and warehousing. The Govt. of Uttar Pradesh is supporting the initiative by fast-tracking collaboration between Flipkart and UPKVIB registered affiliates that work in the arts, handicrafts and textile space. UPKVIB and Flipkart will work together to help weavers and artisans sell Khadi fabrics and village industries products across Flipkart’s pan-India customer base of over 160 million.

The MoU was signed in Lucknow between Dr. Navneet Sehgal, IAS, CEO of UPKVIB, and Shri. Rajneesh Kumar, Chief Corporate Affairs Officer of the Flipkart Group. The MoU was signed in the presence of the hon’ble Chief Minister of Uttar Pradesh Shri. Yogi Adityanath.

Commenting on the development, Dr. Navneet Sehgal of UPKVIB said, “The skills of our artisans, weavers and craftsmen are passed on over generations and, due to e-commerce, the current generation has great opportunities to market their products across India and make a better living. Equally, it’s an excellent way for our fellow Indians across the country to discover the beauty and variety of traditional Khadi apparel, handicrafts and village industries products. We are hopeful that our association with Flipkart will encourage more artisans and weavers of Uttar Pradesh to become a part of the e-commerce economy.”

Flipkart’s Rajneesh Kumar said, “E-commerce is a powerful driver for inclusive socio-economic growth, and we are glad to be able to demonstrate that through our Flipkart Samarth initiative. We are thankful to the Govt. of Uttar Pradesh for collaborating with us to bring online the community of Khadi and village industries artisans in U.P. We hope that it will help more communities to break social and demographic barriers and access our growing pan-India customer base to showcase their products.”

Flipkart’s The Big Billion Days clocks record sales


Flipkart’s The Big Billion Days clocks record sales powered by shoppers and sellers from Tier 2 and beyond

  • Flipkart clocked 70 billion views in the 6 days of TBBDs
  • There was almost 50% growth in the number of new customers as compared to TBBD'18
  • September 30th 2019 was the single largest day for commerce in the country
  • More than 50% of Flipkart Plus shoppers are from Tier 2 cities and beyond
  • Units from Tier 3 cities grew by 100% YoY
  • Delivery to remote areas such as Saitual, Khawzawl, Hnahthial and Dimapur to name a few
  • Flipkart emerged as the destination for Large Appliances with 2X growth on Day 1
  • The share of transactions via Flipkart’s credit options increased 70%
  • Artisans and weaver partners through Flipkart Samarth program witnessed over 100% growth in sales during TBBD
  • Over 40% of transacting sellers during TBBD, were from Tier 2 and beyond

Chennai, 4th October 2019: Flipkart, India’s leading e-commerce marketplace witnessed record sales in its flagship festive event - The Big Billion Days (TBBD) 2019. With a purpose to bring the next 200 million consumers to the e-commerce fold, this TBBD saw Bharat inch closer to India by showing confidence in categories and affordability offerings.

Kalyan Krishnamurthy, CEO of Flipkart Group said, “It has been a fantastic start to the festive season. We set out with an aim to bridge the gap between India and Bharat. TBBD 2019 has proven that Bharat has moved closer to India in more ways than one. Whether it is the uptake of the Hindi interface or the adoption of our affordability constructs, engagement constructs like gaming, consumers have engaged with brands they love like never before. We take immense pride in making e-commerce more inclusive through the introduction of some top categories which during this festive season, have been able to cater to the needs of Tier 2 markets and beyond. The Big Billion Days has also brought our entire ecosystem together from our seller partners to artisans, weavers and consumers; who were all able to spread festive cheers across categories.”

Key Highlights TBBD 2019

Marketplace
  • By close of Day 2, ~25,000 sellers crossed their total sales of TBBD’18 (5 day sale)
  • 50% of top sellers on Flipkart witnessed 3X growth
  • Almost 50% growth in the number of new seller cities
  • Over 40% of transacting sellers during TBBD were from Tier 2 and beyond towns
  • 50% growth in the no. of sellers participating in TBBD’19 as compared to TBBD’18
  • Among multi-platform e-commerce sellers, the wallet share seen on Flipkart by sellers  was 70%, while for Fashion & Home our Wallet share has hit as high as 80%
  • Artisans and weaver partners through Flipkart Samarth program witnessed over 100% growth in sales from BAU during TBBD’19

Fashion
  • Fashion witnessed a 70% growth in sales compared to TBBD’18
  • 40% of all new customers to Flipkart this TBBD came through Fashion
  • Women customers contributed 45% to overall Fashion sales (units sold)
  • Tier 2 cities contributed 55% to the overall units
  • 70% jump in customers compared to TBBD’18
  • 15 apparels, 7 shoes, and 5 accessories were sold every second during TBBD’19 
  • In the Flipkart Fashion portfolio, 20 brands sold more than 1 lakh units this TBBD
  • The Flipkart Fashion Originals portfolio sales grew 100% over TBBD‘18

Mobiles
  • This has been the biggest festive season for Mobiles till date, with brands achieving more than 2X growth over TBBD ‘18. More than 20 models sold over 100K units each during TBBD’19, which is a first for any event.
  • At the start of early access in TBBD ‘19, there was a 1.5X spike in users, which reflects an eager anticipation for mobiles during TBBD‘19
  • 2.5X increase in adoption of product exchange in mobile phone purchases 

Large Appliances
  • 1 in 2 TVs, 1 in 3 washing machines, 1 in 5 refrigerators and 1 in 5 ACs  bought in India during these 6 days were bought on Flipkart
  • 10 TVs were sold per second in the first hour of TBBD ‘19
  • Close to 7 out of 10 customers opted for prepaid payment for TVs and other large appliances and 2X customers opted for exchange offers, indicating a desire to upgrade to high value appliances
  • 1 in every 10 orders came from new delivery PIN codes -- including a delivery to a village called Tezu in Arunachal Pradesh, 100 kms from Myanmar China border, in just 3 days
  • Large Appliances growth driven by Tier 2 & 3 cities with close to 50% sales from cities such as Nellore, Muzaffarpur, Salem, Dehradun, Mysore and more
  • 1 in 4 customers in the Large Appliances category opted for the Complete Appliance Protection plan, trusting Flipkart to ensure their after-sales service for 3 years post purchase

Affordability
  • The share of transactions via affordability constructs such as EMIs, Flipkart Pay Later and Cardless Credit has increased by 70% during TBBD’19 as compared to last year 
  • 3 out of 5 people who used Flipkart credit instruments were from non-metros
  • This TBBD saw 2X the number of customers using Flipkart Pay Later as compared to TBBD’18
  • 1 in 3 customers who shopped in the Large Appliances category used an affordability option, such as EMIs

Private Brands
  • The Private Brands portfolio sales grew an impressive 2.5X over TBBD’18. This year, over 2.5 lakh Indian homes were furnished by Private Brands across furniture, appliances and home furnishings
  • 55% of customers for the Private Brands portfolio came from Tier 2 & below towns, with top non-metro markets including Lucknow, Ernakulam, Patna, Trivandrum and Vizag.
  • One third of customers buying Private Brand products were women and over 12% of Private Brands shoppers were new to Flipkart and e-commerce
  • Flipkart Perfect Homes continued to be India’s largest furniture brand during TBBD’19 delivering furniture to over 16,000 pin codes across the country
  • A clear preference for premium specs in consumer durables was noticed -- over 50% of MarQ washing machines sold were Fully Automatics and almost 70% of air conditioners sold by MarQ by Flipkart were Inverter ACs. Premium Side By Side and Frost Free MarQ refrigerators accounted for 50% of the overall MarQ refrigerators sold
  • Flipkart SmartBuy was the 3rd largest brand on the platform during TBBD'19, with 2+ products sold every second 

Electronics
  • For TBBD 2019, the Electronics category has witnessed an overall growth of 50% in new customers
  • Customers from Bharat (tier 2 cities and beyond) witnessed a growth of over 130% from TBBD 2018. Within Bharat customers, the number of Women Customers shopping has increased by over 100%
  • 34 Electronic Accessories were sold every second during early access, for TBBD 19
  • In categories like Laptops, Headphones, Smart wearables, Cameras, and Tablets -- 7 out of 10 products in India were bought on Flipkart during TBBD
  • Apple SmartWatches earned over a month’s of their India business in the first 6 minutes of TBBD’19

Books, General Merchandise and Home
  • BGMH was one of the fastest growing categories this TBBD, almost doubling sales growth and increasing units sold by 140% over last year’s TBBD
  • The top categories clocking maximum no. of units were Personal Care, Household, House Furnishing, Baby Care & Toys and Books
  • The category beat their five-day total TBBD’18 numbers within the first 24 hours of TBBD’19
  • Personal Care, Sports, Toys, Home Decor and Home Furnishings were the most popular categories for consumers from Bharat, with top cities including Jaipur, Patna, Ghaziabad, Ludhiana, Ernakulam, Varanasi, Guwahati and Kanpur, among others  

Furniture
  • Flipkart became the largest furniture marketplace in the country with a nearly 2X growth in sales over TBBD’18
  • Beds, mattresses, sofas, wardrobes, TV units, dining sets, bean bags and shoe racks were among the top categories bought by customers
  • One furniture item was sold every 2 seconds during TBBD’19
  • There was an over 100% growth in new customers with nearly 63% belonging to  tier 2, 3 cities
  • Customers from tier -2, 3 cities grew by over 100% this TBBD due to expansion of pincodes
  • The number of crorepati sellers tripled since last TBBD on the back of strong consumer demand
  • A fourth of consumers opted for affordability payment constructs to purchase furniture 

2GUD
  • 2GUD’s new fashion and home categories saw 30X jump in orders. Refurbished televisions and laptops saw 10X jump in sales
  • More than 50% of customers were from tier 3 and below; 80% orders from non-metro
  • Over 65% orders in 2GUD lifestyle were from women categories
  • 2GUD saw a 50% spike in units compared to TBBD’18
  • 66% growth in refurbished electronics (laptops, speakers, headphones) in comparison to TBBD’18

Customer Experience and After Sales
  • 1 million shipments sent out from Flipkart FCs on Day 1
  • 2 in 3 customers received installation of Large Appliances on the same or next day of delivery
  • For furniture and appliances under the Private Brands portfolio, 50% of installations were completed during the six-day TBBD period itself

Flipkart Plus
  • 1.7X growth in Plus customers transacting in TBBD’19 compared to the first two days of TBBD’18
  • Every 2 orders out of 5 orders this BBD are from Plus customers
  • More than 50% of plus shoppers TBBD’19 are coming from tier 2 and tier 3 cities
  • 1 out of every 2 Flipkart Plus customers purchased a mobile phone this TBBD 19
  • Large Appliances has witnessed a 2X growth in sales from Plus Customers TBBD’19

Consumer Engagement (Games)
  • Flipkart was the biggest Indian Gaming platform for consumers during TBBD 
  • 5 million unique game players were engaged during TBBD‘19; with 2.4 million hours spent and 30 million game plays on Flipkart 
  • Every minute, 10 players won a smartphone, ACs and Smartwatches across India; making Flipkart the most rewarding game platform in India