Kajal picks her favorite ethnic outfits from Divastri by Flipkart Fashion

     From Sarees to Lehengas;Kajal picks her favorite ethnic outfits from Divastri by Flipkart Fashion

 Choosing your perfect outfit and footwear for the festive seasonis exciting for all of us!With a whole lot of year-end parties and weddings to attend, there are a lot of options to choose from suiting the occasion. If you are confused and looking for some options, you’ve reached the perfect destination! Celebrity Kajal Agarwal has you covered with a range of options from Divastri available on the Flipkart platform.

Read on to put together some great looks curated by actress Kajal Agarwal for the next event you’re headed.

Divastri Self Design Banarasi Cotton Silk Saree

Make a statement this wedding season with this red banarasisaree. Inspired by the Sabyasachi red sarees woven by skilled artisans, this saree is made from cotton silk fabric with decorative gold motifs. It also comes with an unstitched saree blouse piece.  Price - INR 2999

Divastri Solid Semi Stitched Lehenga, Choli and Dupatta Set

Looking to don the perfect blend of traditional clothing with a twist of contemporary design? This lehenga choli set is just the solution. The subtle grey top with a pop of coloured embroidery matched with a tiered tulle skirt is perfect for an evening look. Price – INR 2999

Divastri Printed, Self Design, Embellished, Animal Print, Checkered Kalamkari Khadi Silk Saree

Accentuate your look with this stunning fuschia saree from Divastri. The animal print border adds just the right amount of quirk you need. Perfect for every occasion, this saree is available in a range of colours and animal prints. Price – INR 1669

Divastri Cotton Blend Embroidered Salwar Suit Material

Don’t want the hassle of managing a saree through the day? This navy blue and turquoise salwar suit is just the alternate you need. Paired with a banarasi dupatta, this set plays with different shades of blue. Price – INR 3499

Divastri Embroidered Fashion Organza Saree

Featuring a simple embroidery and available in a variety of colours, this saree is perfect for social gatherings. Minimalistic in design and hassle-free, it is just what every saree lover needs. This lightweight saree can be paired with a contrasting blouse to give you that glam look. Price – INR 1999

Flipkart launches ‘MarQ TurboStream’ streaming stick designed to turn regular TVs into Smart TVs

       Enables consumers to convert a regular TV into a smart TV

  Android OS ensures familiarity, ease of use, and full access to Google Play apps

 The streaming stick is available on Flipkart, starting at INR 3,499

 Flipkart, India’s leading e-commerce marketplace, has launched a streaming stick under its private brand ‘MarQ by Flipkart’, foraying into a segment that is rapidly gaining traction with Indian consumers. The ‘MarQ TurboStream’ device is equipped with the latest Android 9.0 OS and  leverages the familiarity, ease, and functionality of Google’s widely popular operating system. It is available on the Flipkart platform starting at INR 3,499.

‘MarQ TurboStream’ is equipped with industry-leading features. The device is designed specifically for value shoppers who are looking to buy more affordable non-smart TVs and turn them into smart TVs. It comes with Full HD resolution of 1920*1080 at 60 frames per second; 1 GB DDR3 RAM; 8GB ROM; and streaming support for 2.4 GHz and 5 GHz WiFi. It sports Dolby Digital Audio and a voice-controlled remote with Google Assistant. Moreover, unlike other products in the market, MarQ TurboStream leverages the power of the latest Android 9.0 and offers several advantages to consumers. With built-in Chromecast, it allows users to cast their mobile phone screens onto the TV and supports all apps available on the Google Play Store.

Resolution	1920*1080 at 60 frames per second
RAM	DDR3 1GB
ROM	8GB
Operating System	Android 9.0
Built-in Chromecast	Yes
Dual Streaming Wi-Fi	2.4Ghz and 5Ghz.
Sound system	Dolby Digital Audio

Adarsh Menon, Senior Vice President – Private Brands, Electronics and Furniture, Flipkart, said, “Flipkart’s Private Brands strategy has always focused on helping our consumers realise their aspirations, without having to compromise on design or their budget. Appetite for streaming devices and Smart TVs has been growing in India, particularly outside the top metros. The MarQ TurboStream is designed for these customers, to help them turn their regular TVs into Smart TVs. With the Android operating system being so popular in the country, the user interface of our streaming device will be familiar and will help customers adapt to the new technology quickly. Through this latest offering, we are once again bringing to the Indian market a product of unmatched quality, crafted to meet the needs of our consumers.”

According to  a joint study by ASSOCHAM and PricewaterhouseCoopers in Dec 2018, the over the top (OTT) video market in India, primarily comprising of content streaming services, is expected to be among the top ten markets in the world, with a size of $823 million by the year 2022.

Flipkart transforms entertainment for India

Flipkart transforms entertainment for India: Announces the launch of ‘Flipkart Video Originals’

~ This launch addresses categories that aren’t easily accessible, such as non fiction and short stories

Flipkart, India’s leading e-commerce marketplace today announced its foray into offering original video content with the launch of ‘Flipkart Video Originals’. Integrated within the Flipkart Video platform, which was launched in August this year, Flipkart Video Originals will be produced by some of the best creators in the industry and curated especially for the Flipkart platform. The first creator to join the platform is Academy Award winner Guneet Monga. Guneet is on board as the official creator and curator of short stories for the platform, helping bring to life new-age storytelling for millions of people. Understanding the entertainment needs of today’s consumers, Flipkart Video Originals will make available bespoke snackable content that is both mobile-first and interactive in nature. Unlike other video offerings available today, Flipkart is integrating compelling technology in entertainment, for the widest consumer base which penetrates into the deepest parts of the country, where the possibilities are endless.

In the months to come, Flipkart will work with renowned industry talent and production houses such as Studio Next, Frames and Sikhya Productions, to bring forth first-of-its-kind content across genres and languages. The first original series ‘Backbenchers’ hosted by Farah Khan goes live later this month and will feature an array of India’s most-loved celebrities, engaging in nostalgic banter, which will have the audience coming back for more.

Speaking about Flipkart Video Originals, Prakash Sikaria, Vice President - Growth & Monetization at Flipkart says, “Our singular focus at Flipkart is to bring value to the lives of our consumers, through carefully tailored and curated offerings. When we launched our Video platform earlier this year, our agenda was clear and we were keen to play a role in on-boarding new customers who are not necessarily new to the internet, but are new to e-commerce. Within the first two months of the launch of Flipkart Video, we are overwhelmed with the positive response we have received from consumers. Encouraged by this, we are launching our next content offering - ‘Flipkart Video Originals’. There is an existing gap that needs to be filled and at Flipkart, we saw an opportunity to create great video content which is easier for people to consume, that is mobile-first. From short stories created by award-winning producers, to entertainment shows featuring the leading talent from Bollywood, we believe that our platform will have something special for every consumer. We envisage our original content to resonate strongly with people across the country, as we usher in a new era of mobile-first video content.”

Speaking about her partnership with Flipkart Video Originals, Oscar Winning producer Guneet Monga, said, “Flipkart Video is offering a great platform for content creators to engage with a customer base of over 160 million people across India, through a unique story telling format. I am excited to be collaborating with Flipkart to cater to today's demand of short-form content, at the convenience of mobile phones. With accepting audience like today's, it is exciting to make diverse films. It's great to witness that Flipkart Video Originals is enabling film makers to share their stories."

When Flipkart launched its video platform earlier in 2019, it truly democratised content for Bharat. Most consumers’ first touch point with the internet is through online video content, and in India, primarily via mobile. Flipkart truly believes that great content, if made available to a wider base of consumers, specially the ones who are new to e-commerce but not necessarily the internet, can play a key role in helping them access e-commerce effectively. Flipkart Video Originals as an offering has been curated for consumers who are constantly looking out for new and better ways to spend their time online.