Taco Bell Launches first ever Global Campaign

TACO BELL® LAUNCHES FIRST EVER GLOBAL CAMPAIGN,
ALL WITH THE HELP OF THE MOON

 Fans can enjoy a free Crunchy Taco with any order on May 4^th, from the safety of their homes 

Around the world, the moon is known for some playful influences – from turning characters into wolves and witches, being the inspiration for some of India’s favorite Bollywood songs, to being the most awaited visual during major festivities. Now, Taco Bell, the world's leading Mexican-inspired restaurant brand, is harnessing lunar powers and the ‘Taco Moon’ to celebrate tacos with the world. 

On May 4^th, taco-loving fans in India and across the world may notice that the half moon will resemble the shape of an iconic, craveable taco. Taco Bell, in turn, will celebrate this ‘Taco Moon’ phenomenon by giving fans across the world free tacos on this special day.

Talking about the campaign, Gaurav Burman, Director, Burman Hospitality Private Limited, Taco Bell’s Master Franchise Partner in India said, “The moon is an integral part of Indian culture – whether it is via Bollywood songs and dialogues, or through our Indian festivals. We, at Burman Hospitality, are excited to celebrate the phenomenon of Taco Moon across the country and look forward to our customers witnessing the Taco Moon and enjoying their free tacos on May 4^th. Taco Moon is our way of referencing Taco Bell to consumers across India in a highly engaging and unique manner. Once you see the resemblance of the half Moon to a Taco Bell taco, you will never be able to unsee it.”

Taco Moon is the launchpad of Taco Bell’s overarching global #ISeeATaco campaign that aims to invite consumers to start noticing the shape of a Taco in everyday life. Taco Moon giveaways will take place in more than 20 markets at participating restaurants for a limited time.

In India, fans can get a free Crunchy Taco on May 4^th, with any purchase through delivery (via the Taco Bell app or through food-delivery aggregators Swiggy and Zomato). Taco Bell India is following hygiene and safety processes across all delivery and takeaway orders, as well as for in-store dining in states which allow the same. Measures include temperature checking of delivery executives at restaurants and ensuring pick up of orders from a demarcated area to ensure contactless- pickups. Moreover, all Taco Bell orders continue to be ‘double – packed’, where each item is wrapped in individual packets followed by an outer bag to ensure contactless transit of the order. ‘Safety Cards’ are also enclosed with each order, documenting hygiene and safety measures, along with the name and temperature of the delivery rider.

TACO BELL CONTINUES RAPID EXPANSION WITH LAUNCH OF 50TH RESTAURANT IN INDIA

~Brand’s milestone restaurant launched at Bangalore’s Mantri Square Mall~

 Taco Bell, the world's leading Mexican-inspired restaurant brand, announced the completion of an important milestone in its India journey, with the launch of its 50^th restaurant at Bangalore’s Mantri Square Mall. This celebration-worthy milestone comes soon after Taco Bell’s announcement earlier this year, where the brand announced its collaboration with Burman Hospitality Private Limited (BHPL) as its Master Franchise Partner and committed to opening 600 restaurants in the country by 2029.

This association is aimed at making India Taco Bell’s largest market outside the United States. The brand continues to expand rapidly, with a new restaurant being opened every 10 days. Currently, Taco Bell is present in 11 key cities, including Delhi NCR, Mumbai, Kolkata, Chennai, Chandigarh, Coimbatore and Mysore, among others.

Expressing his delight at this milestone achievement, Gaurav Burman, Director, Burman Hospitality Private Limited said, “BHPL partnered with Taco Bell International for India in 2015. Over the last four years, we have had the good fortune of building a team of over 1,300 employees who have all worked tirelessly to deliver the best product and experience possible to our many loyal consumers. I am extraordinarily proud of what the team has achieved; they have innovated the offering, the food, the ambience and we now have the best casual dining offering in the country. I could not be happier that we have hit the magnificent milestone of 50 restaurants with the opening of our Mantri Square Mall restaurant.

We will continue to work feverishly to bring our offerings to the four corners of India and strive to open 600 restaurants by 2029, which means we are now launching a new restaurant every 10 days. We are hugely grateful to our customers without whom this journey would not have been possible.”

Ankush Tuli, Managing Director, Taco Bell APAC added, “It gives us great pleasure to celebrate Taco Bell’s 50 restaurants in India with the newest launch in the city where our India journey started – Bangalore. We are extremely excited about this milestone as this achievement embodies the love and appreciation that our fans have shown us over the years.

We are grateful to have Burman Hospitality as our partners in India who have been instrumental in bringing Taco Bell’s unique social experience of food to life in India and we look forward to celebrating many more such milestones in partnership with them.”

Located in the heart of Bangalore city, the brand’s 50^th restaurant is conveniently situated on the third floor food court of the buzzing Mantri Square Mall.

The Taco Bell experience offers made-to-order and customizable tacos and burritos and other specialities with bold flavours, quality ingredients, breakthrough value, and best in class customer service. The extensive menu offers signature vegetarian and non-vegetarian dishes such as the Naked Chicken Taco, 7 Layer Burrito, Chickstar Wrap, and Cheese Quesadilla, as well as desserts such as the iconic Chocodilla.

Restaurant Address: Third Floor, Food Court, Mantri Square Mall, Sampige Road, Malleshwaram, Bengaluru, Karnataka – 560003