Greenlam Industries Limited’s new TVC says

Greenlam Industries Limited’s new TVC says ‘Shukar Hai, Greenlam Laminates Anti-bacterial Hai’

Greenlam Laminates is back with their new TV commercial focusing on one of its key product feature of Anti-bacterial surface for a healthy and safe environment. Greenlam Industries Ltd. is among the top 3 laminate manufactures in the world and largest in Asia. Under its flagship brand Greenlam Laminates and Greenlam Compacts, it is offering surfaces that are anti-bacterial, anti-microbial, anti-fungal and food contact safe so that customers can be rest assured of a hygienic space for all age-groups. At a time when brands are relooking at their marketing initiatives and investments due to COVID-19, Greenlam is reaching out to the entire nation with its TVC ‘Shukar Hai, Greenlam Laminates Anti-bacterial Hai’.

The current situation has made people more cognizant of their well-being which has also led to an increase in the demand for anti-bacterial surfaces. Hence, whether at home, office or public place, anti-bacterial property has become a preferred choice for everyone. Now, through this new TVC, Greenlam is bringing awareness about its anti-bacterial laminates which are highly effective in retarding the growth of common bacteria up to 99.99%*. Greenlam is the first laminate brand to introduce anti-bacterial surfaces over 10 years ago and is committed to help people keep their spaces germ-free and devoid of unhealthy contaminants.

Conceptualised by ADK Fortune, a WPP agency, the TV Commercial features two characters and captures a moment that looks completely unacceptable in the current COVID scenario. But everything suddenly seems fine when the realisation sinks in that all this is happening around Greenlam Anti-Bacterial Laminates

Speaking on the occasion Ms. Parul Mittal, Director, Greenlam Industries Ltd. said, “Today, the world is slowly adapting to a new normal lifestyle with a greater emphasis on personal health. If COVID has taught us anything, it is our obsession with hygiene. Rightly so, only a germ-free surface at home and workplace are our first line of defense. Keeping this in mind, Greenlam’s anti-bacterial laminate property becomes utmost important in current scenario. The latest TV campaign is launched with an objective to reach out to a larger audience highlighting the key benefit of anti-bacterial property in Greenlam Laminates and to communicate that the laminate does not just look beautiful but is also effective in retarding bacteria to keep the surface hygienic.”

Throwing light on the thought process behind this campaign, Nakul Sharma, VP & Executive Creative Director, ADK Fortune (a WPP agency), said, “We wanted to keep the moment very relatable and slice of life. The aim is to tell people that the need to take precautions around our health exists inside our homes on a day to day basis. And Greenlam with its anti- bacterial range brings ultimate peace of mind to everyone in the house.”

RED FM and Music Plus’ ‘RISE INDIA Awards

RED FM and Music Plus’ ‘RISE INDIA Awards’ honored the COVID crusaders for their efforts and commitment

One of the largest and most awarded private radio networks in India, 93.5 RED FM & Music Plus felicitated twenty COVID crusaders at RISE INDIA Awards. The four week long virtual award show wholeheartedly celebrated these COVID heroes from different walks of life who stepped up to fight against the virus in their own capacity. While the multi-talented actor, Aparshakti Khurana commenced every episode by quoting motivational verses, RED FM RJ’s took over the virtual stage to host the rest of the award show. The virtual event was graced by popular artists, singers and composers like Shankar Mahdevan, Sonakshi Sinha, Kapil Sharma, Raftaar, Honey Singh, Jubin Nautiyal among others who felicitated and paid tribute by dedicating their famous songs to the COVID crusaders.

RED FM and Music Plus’s RISE INDIA Awards brought hard-hitting stories of people who are doing their bit during this lockdown to help others. Gauri Behera, a home guard in Puri, Orissa who is the sole bread earner of the family who lost her 13-year-old daughter to cancer. Being aware of the COVID scenario, she joined back to work within 2 days of losing her only child.  SI Harjeet Singh witnessed a tragic incident while on duty of handling a gathering in a Patiala market during lockdown. While making people follow social distancing, someone from the crowd started a brawl and, in the process, Harjeet Singh’s hand was cut off with a sword. He was immediately rushed to the hospital and after hours of struggle his amputated hand was re-implanted. Post this horrific incident Harjeet Singh became a symbol of strength and courage.

The other COVID crusaders who got recognized were Ayub Sheikh, Dr. Sachin Nayak, Shailendra Kawade, Dayaveer Singh, Arjun Bhatti, Santosh Nair & Uma Rajeshwari, Sultan, Dharamshibhai Rabari, Anand Mishra, Dr. Tripti, The Pasha Brothers of Kolar, Transgender Gauri, Tulu Basfor, Akshay Kothawale, Kishori Pednekar, Pradeep Kumar, Manish Panth and Dr. Abhinay Darwade.

Speaking on the occasion, Nisha Narayanan, Director & COO, RED FM and Magic FM, said, “Since the time we went live with our first episode of RISE INDIA Awards, we have been receiving immense love and appreciation for felicitating the COVID crusaders for their noble work done for the society. At RED FM, we believe that such recognitions make a big difference that can help each other rise together from these difficult times. It was heart-warming to have renowned singers and celebrities who celebrated the selfless efforts of these crusaders by interacting and paying tribute to them. We hope that the courageous stories of these real heroes will motivate all of us to do our bit during this global health crisis.”

Tarsame Mittal, Founder, Music Plus, said, “I feel very happy that we were able to recognize the real heroes during this Pandemic through “Rise India Awards”. I wish that more and more people get motivated to help each other like our heroes and fight this Pandemic together.  We are very happy to receive positive and encouraging response to the initiative.”

RISE INDIA Awards received praise and appreciation from the audience for putting a spotlight on COVID crusaders who are spreading a ray of hope amidst the challenging times.