The Big Neutral Theory

 The Big Neutral Theory!

Neutrals shades can be personified as best companions that can adjust with your most vibrant colour moods and subtly blend in to balance the look of the space. This relaxing yet stunning palette has colours with low saturation of mostly – black, white, grey and brown. Trust us, you can paint a whole new canvas by experimenting with neutral shades, here is how…

 Lolo Dyed Ember

Price: On request

Magic happens when you splash boldness of dark shade with the coolness of light grey. For instance, this Lolo Dyed Ember by Decowood Veneers from the house of Greenlam Industries Ltd. not only weaves in finesse but its rich texture also accentuates the grey color. Since, these veneers are easy to maintain and durable, you don’t have to worry about the wear and tear of your walls. When it comes to your dining table crockery, we suggest playing around with undertones of electric blue and white. This combination will complement your neutral palette and exude sophistication to the table setting. Lastly, keep the lighting white to amplify the sheen of your décor. 

Pink + Light Red + Munich Acacia

Price: On request

Happy and warm interiors have its own allurement and warmth. Now, with the onset of winters, you can stack-up your cosy mufflers and socks neatly in light grey cabinets like this Munich Acacia by Greenlam Laminates from the house of Greenlam Industries Ltd. Its natural wooden texture will work as a calming visual appeal for your eyes. This laminate also offers a safeguard plus technology with health & hygiene features – antivirus, antibacterial, antifungal that retard and kill up to 99.99%* of viruses and bacteria which come in contact with the surface. Greenlam Laminates are the world’s first COVID-19 resistant laminates proven effective against SARS-CoV-2 (COVID-19 virus) with 99%* efficacy in 30 minutes of exposure to the laminate surface, so that you and your family can stay stress-free and healthy. Lastly, complete this look by showcasing your luxurious winter accessories in boxes made from Pink and Light Red from Greenlam laminates to double the elegance and warmth of your earthy tones. 

 Oak Slate

Price: On request

A timeless neutral palette always freshens up your living area while leaving room for some distinct tweaks without entirely transforming your space. This year embrace your white walls by layering them with net white curtains to invite the natural day light which feels like a blessing during winters. To make your crisp white sofa set standout, go for light brown wooden floor like this Oak Slate by Mikasa Floors from the house of Greenlam Industries Ltd. It will seamlessly weave calming vibes around all around your living room which is perfect for every occasion. Since, Mikasa Floors are composed of three stability providing layers - real hard wood, a stabilizing core and a balancing layer, you don’t have to worry about the climate change. For the days when you feel like adding a little colour drama, pastel shades of green and orange will instantly enliven the character of your living room without disrupting the neutral effect!

Greenlam Laminates and Compacts now proven

 Greenlam Laminates and Compacts now proven effective against SARS-CoV-2

The test certification for the revolutionary Greenlam Laminates will keep you safe from SARS-CoV-2 with 99%* efficacy within 30 minutes of exposure to the laminate surface

 Greenlam Industries Ltd., which is among the top 3 laminate manufacturers in the world and largest in Asia, has announced its revolutionary laminates to be world’s first COVID-19 resistant laminate surface. Greenlam Laminates are now proven effective against SARS-CoV-2 (the virus that causes COVID-19) with 99%* efficacy within 30 minutes of exposure to the laminate surface and completely eliminates in 45 minutes and beyond. This test was conducted by Ministry of Science & technology (Government of India).

 Speaking on the occasion Mr. Saurabh Mittal, Managing Director and Chief Executive Officer, Greenlam Industries Ltd. said, “At Greenlam Industries, we always strive to produce best-in-class and health safe products for our consumers. In the current pandemic situation, the focus has completely shifted towards staying safe whether indoors or outdoors and it was the need of the hour to manufacture surfaces which are safe to touch. Greenlam has been producing laminates and compacts with antivirus, antibacterial and antifungal properties and with this new achievement, Greenlam will be able to offer laminates & compacts resistant to Severe Acute Respiratory Syndrome Coronavirus 2 (SARS-CoV-2).

 We will continue to work towards our commitment of providing technologically superior quality surfaces that ensure the spaces our consumers build, are safe from viruses, bacteria and other unhealthy contaminants.

 This festive season Greenlam has taken another initiative for the visually impaired people among us. We all know that COVID-19 has changed our Normal way of living. While we are slowly adapting to this New Normal of social distancing, contactless services and business to simply covering common touch surfaces with plastic sheets for easy disinfection. For the blind community, however, it’s an unimaginable change as touch and feel were the integral part of their communication.

 Greenlam pledged to contribute Re. 1 from each of our Greenlam Laminate sales, pan India, in an effort to help them reclaim their vision. We hope our small step can make some difference in their lives.”

 Greenlam Industries Ltd. has been producing laminates and compacts with Safeguard PLUS™ technology - antivirus, antibacterial, antifungal and indoor air pollution safe and with this new test result, Greenlam will be able to offer surfaces resistant to SARS-CoV-2 as well. This makes Greenlam, the World’s first laminate brand proven effective against SARS-CoV-2. This reinforces the ability and agility of Greenlam Industries Ltd. to develop innovative and safe products in sync with the evolving lifestyle and customer requirements.

Greenlam Industries Limited’s new TVC says

Greenlam Industries Limited’s new TVC says ‘Shukar Hai, Greenlam Laminates Anti-bacterial Hai’

Greenlam Laminates is back with their new TV commercial focusing on one of its key product feature of Anti-bacterial surface for a healthy and safe environment. Greenlam Industries Ltd. is among the top 3 laminate manufactures in the world and largest in Asia. Under its flagship brand Greenlam Laminates and Greenlam Compacts, it is offering surfaces that are anti-bacterial, anti-microbial, anti-fungal and food contact safe so that customers can be rest assured of a hygienic space for all age-groups. At a time when brands are relooking at their marketing initiatives and investments due to COVID-19, Greenlam is reaching out to the entire nation with its TVC ‘Shukar Hai, Greenlam Laminates Anti-bacterial Hai’.

The current situation has made people more cognizant of their well-being which has also led to an increase in the demand for anti-bacterial surfaces. Hence, whether at home, office or public place, anti-bacterial property has become a preferred choice for everyone. Now, through this new TVC, Greenlam is bringing awareness about its anti-bacterial laminates which are highly effective in retarding the growth of common bacteria up to 99.99%*. Greenlam is the first laminate brand to introduce anti-bacterial surfaces over 10 years ago and is committed to help people keep their spaces germ-free and devoid of unhealthy contaminants.

Conceptualised by ADK Fortune, a WPP agency, the TV Commercial features two characters and captures a moment that looks completely unacceptable in the current COVID scenario. But everything suddenly seems fine when the realisation sinks in that all this is happening around Greenlam Anti-Bacterial Laminates

Speaking on the occasion Ms. Parul Mittal, Director, Greenlam Industries Ltd. said, “Today, the world is slowly adapting to a new normal lifestyle with a greater emphasis on personal health. If COVID has taught us anything, it is our obsession with hygiene. Rightly so, only a germ-free surface at home and workplace are our first line of defense. Keeping this in mind, Greenlam’s anti-bacterial laminate property becomes utmost important in current scenario. The latest TV campaign is launched with an objective to reach out to a larger audience highlighting the key benefit of anti-bacterial property in Greenlam Laminates and to communicate that the laminate does not just look beautiful but is also effective in retarding bacteria to keep the surface hygienic.”

Throwing light on the thought process behind this campaign, Nakul Sharma, VP & Executive Creative Director, ADK Fortune (a WPP agency), said, “We wanted to keep the moment very relatable and slice of life. The aim is to tell people that the need to take precautions around our health exists inside our homes on a day to day basis. And Greenlam with its anti- bacterial range brings ultimate peace of mind to everyone in the house.”