George Muthoot Cancer Centre” in Kerala comes forward for

“M. G. George Muthoot Cancer Centre” in Kerala comes forward
for Cancer treatment of lesser privileged

 

Shri. M. G. George Muthoot (1949-2021), Group Chairman of The Muthoot Group of Companies spent all his life relentlessly striving to ensure that millions of marginalised people across the length and breadth of our country benefitted from Financial Inclusion. His unparalleled philanthropic and CSR initiatives coupled with hugely popular and affordable products & services provided countless Indians with the benefits of a formal financial system, transforming their dreams into productive reality.

 

He took over as Chairman in 1993, and with his dynamic and charismatic leadership, he propelled The Muthoot Group to cross several milestones, with the flagship company Muthoot Finance firmly establishing itself not just as the Category Leader within the Gold Loan space, but also emerging as a strong, home-grown, Indian Financial Powerhouse with global footprints across USA, UK, UAE, Costa Rica, Sri Lanka and Nepal.

 

At no point did he let his determination and focus on pursuing philanthropic initiatives in key sectors that directly impact the future of a country such as education, healthcare and finance, ever ebb. These initiatives helped comfort the lives of countless people across various sections of our society and the nation at large.

His deep dedication and ceaseless energy brought The Muthoot Group to the forefront of the Banking & Financial Services Sector in India with +5300 branches across India and 20 diversified divisions. Hereon, his words, teachings and wisdom will continue to light up our paths as we pledge to remain unwaveringly committed to live and work by his ideals and values.

 

In fond memory of this legendary visionary, The Muthoot Group is launching the M. G. George Muthoot Cancer Centre in Kozhencherry, Kerala for the treatment of poor and lesser privileged Cancer patients, starting today. This state-of-the-art Cancer Centre will be at the forefront offering cancer treatment to the marginalised sections of our society. Furthermore, the second Muthoot Hospital in Pathanamthitta, Kerala will be offering Heart treatment facilities to the lesser privileged sections of our Society. For more details, please visit: www.MGGeorgeMuthoot.com

 

On the special 40^th day Prayer Service organised in memory of Shri M. G. George Muthoot at his hometown in Kozhencherry; the entire Muthoot Family and the entire Muthoot Group stood unitedly committed to carry forward his business and philanthropic legacy to even greater heights.  

DSM India Launches the Second Project

 DSM India Launches the Second Project Streedhan campaign during
National Nutrition Month 2020

 ·         The campaign urges women to stock their #SehatKiTijori through proper nutrition

·         Aimed at creating awareness among urban Indian women about relevant health challenges

 During National Nutrition Month 2020, DSM India – a purpose-led, science-based company active in Nutrition, Health and Sustainable Living – launched its second Project Streedhan campaign, underlining the need to build immunity through proper nutrition. Through a digital film ‘Sehat Ki Tijori’, the campaign urges women to stock their vault of health with nutritious food, and to view it as a lifetime investment.

 Project Streedhan is a CSR initiative of DSM India, aimed at increasing awareness among urban Indian women to prioritise their health. The first phase of the campaign was launched in 2019 on the occasion of Dhanteras, creating awareness about iron-deficiency anemia, and encouraged women to “invest in iron and not only gold” by consuming foods rich in iron.

 Project Streedhan’s second phase, Sehat Ki Tijori, creates awareness of the link between nutrition and immunity. It exhorts women to ensure that they are consuming immunity-building foods, investing in their health – the real wealth – thus helping ensure that they are protected against disease and infection.

 Link to the film - https://www.youtube.com/watch?v=a-v6I_HAl6g&feature=youtu.be

 According to India’s Diet Paradox – a consumer survey report by DSM’s Nu-Shakti™ brand – virtually all respondents of the survey (98%) agreed that a nutritious diet is essential for a healthy lifestyle, however, 60% of the respondents ‘rarely’ or ‘never’ made a conscious effort to ensure a nutritious diet.

 The Streedhan campaign seeks to drive home that our health is our real wealth at all times, and that we need to nurture our immunity by feeding it, building it, and protecting it. Sehat Ki Tijori has been crafted to emphasise this message, as well as to encourage social distancing and wearing a mask.

 Commenting about the campaign, B. Rajagopal (President – DSM India) said, “Three out of four women in India are deficient in vitamins. And being deficient in vitamins is known to lower immunity, and therefore lower resistance to infections. Project Streedhan seeks to highlight this very important aspect, especially since many women by nature tend to focus much more on the health of their families and often at the cost of their own health. We want to encourage women to invest in themselves, and take charge of their health through proper nutrition. Health and immunity is our real wealth, and it is up to us to feed it, grow it and protect it.”

 The film has been applauded on the first day itself. Dr R Sankar, Director, The India Nutrition Initiative of Tata Trusts, commented, “Immunity has become a key topic of conversation in recent times, given the pandemic. However, there is lower awareness about the link between immunity and nutrition. Given that around 75% of women in India are deficient in vitamins, it is imperative to create this awareness on how a nutritious diet and adequate intake of vitamins and other nutrients is essential to build immunity and help fend off diseases. I appreciate the efforts of the Streedhan campaign to continually encourage women to invest in their own health.”

 FCB Ulka Advertising, one of India’s most awarded creative agencies, has conceptualized and crafted this second phase of the Streedhan campaign. They are the flagship agency of the FCB Network in India, one of the fastest growing networks in the country. They were also the creative force behind the immense success of the first Streedhan campaign, launched in 2019. This campaign was extremely successful in garnering traction on social as well as traditional media. The main video garnered more than 22 million views across social media and YouTube through the official ‘Project Streedhan’ pages.

TIM TIM TARE ENLIGHTENS LIVES OF

TIM TIM TARE ENLIGHTENS LIVES OF CHILDREN

CSR Initiative by Aparajitha Corporate Service Private Limited

Aparajitha Foundations is the CSR arm of Aparajitha Corporate Services, dedicated to the cause of transforming youth by imparting training for right attitude and greater awareness about their life. For a decade now the organisation has been making dedicated and effective efforts to build a stronger community through various programs.

In this regard, the Foundation has developed 120 topics covering the 10 life skills defined by WHO and also other range of skills like self-confidence, time management, etiquette, goal setting, health-hygiene etc. The programme is styled under the moniker ‘Thalir Thiran Thittam’ (‘skills program for the saplings’) in Tamil and ‘Tim Tim Tare’ (TTT)   Gujarati & Hindi.

Amid closure of schools on account of pandemic, students are confined to their homes. the education departments across the country faced and handled the situation positively and had taken pro-active measures for online learning.

What came as a pleasant surprise was that the departments realised the importance of including the life skills curriculum into this distance learning model, and identified TTT as the ideal platform to partner in this. It is momentous for TTT that not one but many states relayed TTT life skill videos. States like Chhattisgarh, Gujarat, Haryana, Himachal, Jharkhand, Rajasthan and Chandigarh, a union territory made use of the best of available technology for this purpose .

In Chhattisgarh, the TTT initiative has been introduced into a dedicated user- friendly portal designed by the Government which students and teachers can access free of cost. The site is reachable across the state of Chhattisgarh and has over 27.60 crore visitors currently showing regular participation and portal visitation of students and teachers. 

While on the other hand in Haryana, the TTT program has been introduced and is broadcasted along with the relay of syllabus subjects on TV for students from primary to Class twelve for one hour three days in a week which has reach over the entire state of Haryana . 

The program in Gujarat is relayed every day for one hour repeating twice daily through the channel, Vande Gujarat TV which has a reach over the whole of Gujarat including Union Territories Dadra and Nagar Haveli and Daman and Diu covers education for Secondary and Higher Secondary Schools and is estimated to reach is over 15 million students. 

In Jharkhand, the program is broadcasted along with the relay of the subjects for children from Class 6 to 12 every Thursday and Friday for 30 minutes through DD Jharkhand which has a reach over Jharkhand and the neighbouring parts of Bihar.

In Rajasthan, the program is relayed through DD Rajasthan which has a wide reach and a National network potential to reach most Asian countries including UAE and parts of China relay program for children from Class 6 to 12 every Saturday for one hour which is divided into 2 slots. The program is relayed on DD Uttar Pradesh daily for 30 minutes which is also a National network channel and has a reach all over the country.In addition to this, the TTT program is relayed through ‘JIO TV App’ in Haryana and Gujarat which has a nationwide reach.

Commenting on the success of the initiative, Mr. Nagaraj Krishnan, Managing Director, Aparajitha Corporate Service Private Limited said, “We are happy to share the positive steps taken by the education departments in Chhattisgarh and Haryana to reach out and enrich children with knowledge during this lockdown period. We have been given special permission to upload almost 28 program topics under the ‘Social Science’ School Curriculum. These topics go hand in hand with the Foundation’s vision to ensure that by the time these students complete their schooling which currently is on off-school learning mode, they are also on track, at their own pace, to become well-rounded individuals, in addition to their academic achievements. TTT Initiative has the potential to transform the life of a child.

 It imparts training for the right attitude and greater awareness about certain skills which when nurtured and developed will pave the way for building a strong social fabric to contribute to the nation’s development. And since such a transformation process can be introduced in the formative years of the children, we felt the need to collaborate with the Government and bring this initiative into play. Currently, TTT is present in every household across Haryana, Chandigarh, and neighboring states”.

TTT Initiative program is also available on YouTube and other social media platforms and has been predominant in Chandigarh, Gujarat, and Himachal Pradesh and has recently commenced its operation in Jharkhand, and Rajasthan. 

LANXESS INDIA donates INR 20 million

LANXESS INDIA donates INR 20 million to PM CARES Fund
to combat COVID-19

To help fight the current coronavirus pandemic in India, specialty chemicals company LANXESS today donated INR 20 million to the Prime Minister’s Citizen Assistance and Relief in Emergency Situations Fund (PM CARES Fund) as part of its CSR initiative.

The company has adopted a multi-pronged approach to support the fight against the spread of the Coronavirus. The comprehensive support includes product donation (Rely⁺On™ Virkon™) and essential supplies donation, besides the financial support to the PM Cares fund.

LANXESS India has pledged an additional INR 3 million for donation of material such as face masks, disinfectants, hand sanitizers, liquid soaps, groceries, etc. in the states of Maharashtra, Gujarat and Madhya Pradesh, around the areas in which its sites operate. Based on the local requirements, the material will be procured locally at each location and will be handed over to the respective Municipal Corporations and Government agencies.

LANXESS India had recently donated its highly effective surface disinfectant Rely⁺On™ Virkon™ to Thane Municipal Corporation (TMC) to reduce cross contamination of COVID-19 in civic hospitals and other establishments.

Commenting on the contributions, Neelanjan Banerjee, Vice Chairman and Managing Director, LANXESS India said, “The coronavirus continues to cause new fatalities every day across the globe. We hope that our contribution to the PM CARES Fund and material donation will support the government in fighting the disease and help communities get immediate relief from COVID 19. We believe that the current crisis needs our undivided support and are doing our best to help the Government in its efforts.”

LANXESS INDIA donates INR 20 million

LANXESS INDIA donates INR 20 million to
PM CARES Fund to combat COVID-19

To help fight the current coronavirus pandemic in India, specialty chemicals company LANXESS today donated INR 20 million to the Prime Minister’s Citizen Assistance and Relief in Emergency Situations Fund (PM CARES Fund) as part of its CSR initiative.

The company has adopted a multi-pronged approach to support the fight against the spread of the Coronavirus. The comprehensive support includes product donation (Rely⁺On™ Virkon™) and essential supplies donation, besides the financial support to the PM Cares fund.

LANXESS India has pledged an additional INR 3 million for donation of material such as face masks, disinfectants, hand sanitizers, liquid soaps, groceries, etc. in the states of Maharashtra, Gujarat and Madhya Pradesh, around the areas in which its sites operate. Based on the local requirements, the material will be procured locally at each location and will be handed over to the respective Municipal Corporations and Government agencies.

LANXESS India had recently donated its highly effective surface disinfectant Rely⁺On™ Virkon™ to Thane Municipal Corporation (TMC) to reduce cross contamination of COVID-19 in civic hospitals and other establishments.

Commenting on the contributions, Neelanjan Banerjee, Vice Chairman and Managing Director, LANXESS India said, “The coronavirus continues to cause new fatalities every day across the globe. We hope that our contribution to the PM CARES Fund and material donation will support the government in fighting the disease and help communities get immediate relief from COVID 19. We believe that the current crisis needs our undivided support and are doing our best to help the Government in its efforts.”