Kalyan Jewellers’ unveils new

 Kalyan Jewellers’ unveils new Diwali collection Ameya

Launches Diwali ad focusing on the #TraditionOfTogetherness while also saluting frontline warriors for selfless service in the fight against COVID-19

Kalyan Jewellers unveiled its latest collection of celebration wear jewellery Ameya, through the launch of a new digital video campaign. The ad film showcases life within a gated community, with people from various parts of India coming together to celebrate the festival of light, in harmony and togetherness. It also acknowledges the present situation, which could be keeping the families of front line COVID-19 warriors apart, during the festive season.

The campaign video, which highlights the #TraditionOfTogetherness, has neighbors joining hands to brighten the Diwali celebrations of one such family, with a gift that is bound to bring about smiles. With this campaign, Kalyan Jewellers reiterates the message of the need for each of us to support one another while also keeping alive the festive spirit, albeit on a more intimate scale.

Talking about the newly launched campaign, Mr. Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said, “We wanted our Diwali campaign to acknowledge and salute the selfless services of the COVID-19 frontline workers, while also capturing the very essence and spirit of this wonderful festival. Ameya, which means boundless, is a collection that offers immense possibilities in the form of the celebration wear jewellery. This new pocket friendly collection is our festival offering, this year.”

Ruby, emerald and pearl beads come together with gold, diamond and other precious stones, and Ameya just like its name suggests, is all about boundless possibilities. This collection offers greater flexibility with its customization option. Traditional motifs with antique designs, Kundan and Polki work, heritage inspired temple designs, Nakashi work with precious stones and uncut diamonds are all part of the collection.

For the festive season this year, Kalyan Jewellers, has announced exciting festive offers through the 300 kg Gold Giveaway campaign. Customers shopping at Kalyan Jewellers will receive instantly redeemable vouchers or gold coins, against their purchases – the total of which will amount to the aforementioned 300 kg. The vouchers can be redeemed against special discounts on jewellery, with 20% - 50% off on wastage for gold jewellery and up to 25% off on diamond jewellery. This offer is valid until 30^th November 2020.

 

 

The brand also has announced the Dhanteras Pre-Book offer that will ensure Gold Rate Protection to customers who pre-book their jewellery by paying 20% advance on the intended purchase value. The advance-booking offer will end on 20^th October, 2020.

The ad will be promoted on digital platforms as well as on the brand’s social media handles.

Click on the Campaign Video:

LINK: https://www.youtube.com/watch?v=DRrA5G6svgs

Kalyan Jewellers announces Aadi Sale

Kalyan Jewellers announces Aadi Sale with exciting offers

Offer includes mega discounts on jewellery purchases, & TRUE VALUE on exchange of old gold jewellery

Kalyan Jewellers has announced the launch of much-awaited seasonal offers with the launch of the Aadi Thallupadi, providing heavy discounts on purchase of gold, diamond, uncut jewellery. With this offer, customers can avail 15% to 50% off on wastage of gold jewellery, up to 20% off on diamond jewellery and up to 10% off on Uncut as well as precious jewellery. Customers can also choose to avail these discount offers via the brand’s LIVE Video shopping facility.

Additionally, customers can exchange their old gold jewellery, and be assured that they will get the true value for their old gold exchanges. The brand is committed to ensuring 100% accuracy in its exchange policy, by ensuring that the gold is melted as well as tested for purity in the presence of the customer. Customers can check the purity of their old gold in the carat analyzer machines installed across showrooms, free of charge. Kalyan will be accepting old gold jewellery purchased from other retailers as well.

Speaking on this occasion Mr. TS Kalyanaraman, Chairman & Managing Director, Kalyan Jewellers said, “At Kalyan Jewellers, our aim has always been to enhance consumer experience and enable customers to reap maximum benefits from their jewellery purchase. Considering the constant changes in gold prices over the past few months, we have announced our Aadi Thallupadi for our consumers, while also offering them the choice of exchanging their old jewellery for new. We believe that this unique multi-offer has something for everyone, be it investing in new gold pieces or exchanging of old jewellery.”

Customers can enjoy the benefits of these offers, until July 31, 2020 across all Kalyan Jewellers’ showrooms in the state of Kerala.

Kalyan Jewellers offers a wide array of intricate jewellery designs in contemporary and traditional motifs including, earrings, bangles and necklaces. The company offers its patrons, Muhurat, the bridal jewellery line curated from across India along with exclusive sections featuring Kalyan’s popular house brands such as Tejasvi – Polki jewellery, Mudhra – handcrafted antique jewellery, Nimah – temple Jewellery, Glo – dancing diamonds, Ziah – Solitaire like diamond jewellery, Anokhi – uncut diamonds, Apoorva – diamonds for special occasions, Antara – wedding Diamonds and Hera – daily wear diamonds and Rang – precious stones jewellery.

Kalyan Jewellers launches exclusive Collection

Kalyan Jewellers launches exclusive Valentine’s Day collection

February is the season of love, and there is no better time to show your loved one that they are special. What better way to celebrate Valentine’s Day than with a stunning piece of jewellery. Keeping with the Valentine’s Day spirit, Kalyan Jewellers has curated an exclusive Valentine’s Day collection to cater to those who feel their love is ‘worth its weight in gold.’

Part of the new collection are lightweight heart shaped pendants that are made in gold and studded in precious colored stones and diamonds. The diamond heart shaped pendants have different style variations to pick for your loved ones. These include floral designs with ruby stones, while the other is an exclusive heart shaped piece which also carries the special message ‘I love you’. 

Kalyan Jewellers Executive Director Ramesh Kalyanaraman said, “Our new Valentine’s Day collection is made with 18K rose, yellow and white gold with diamonds and these delicately beautiful pieces are stylish and light weight and make for great gifts.”

The jewelry brand has also launched a special offer to celebrate the season of love. Customers can avail a special discount of 10% on diamond jewelry valued above Rs.10,000/-.The special Valentine’s Day offer can be availed at Kalyan Jewellers’ showrooms across the country starting from 1^st February, 2020 onwards.