Kalyan Jewellers’ unveils new

 Kalyan Jewellers’ unveils new Diwali collection Ameya

Launches Diwali ad focusing on the #TraditionOfTogetherness while also saluting frontline warriors for selfless service in the fight against COVID-19

Kalyan Jewellers unveiled its latest collection of celebration wear jewellery Ameya, through the launch of a new digital video campaign. The ad film showcases life within a gated community, with people from various parts of India coming together to celebrate the festival of light, in harmony and togetherness. It also acknowledges the present situation, which could be keeping the families of front line COVID-19 warriors apart, during the festive season.

The campaign video, which highlights the #TraditionOfTogetherness, has neighbors joining hands to brighten the Diwali celebrations of one such family, with a gift that is bound to bring about smiles. With this campaign, Kalyan Jewellers reiterates the message of the need for each of us to support one another while also keeping alive the festive spirit, albeit on a more intimate scale.

Talking about the newly launched campaign, Mr. Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said, “We wanted our Diwali campaign to acknowledge and salute the selfless services of the COVID-19 frontline workers, while also capturing the very essence and spirit of this wonderful festival. Ameya, which means boundless, is a collection that offers immense possibilities in the form of the celebration wear jewellery. This new pocket friendly collection is our festival offering, this year.”

Ruby, emerald and pearl beads come together with gold, diamond and other precious stones, and Ameya just like its name suggests, is all about boundless possibilities. This collection offers greater flexibility with its customization option. Traditional motifs with antique designs, Kundan and Polki work, heritage inspired temple designs, Nakashi work with precious stones and uncut diamonds are all part of the collection.

For the festive season this year, Kalyan Jewellers, has announced exciting festive offers through the 300 kg Gold Giveaway campaign. Customers shopping at Kalyan Jewellers will receive instantly redeemable vouchers or gold coins, against their purchases – the total of which will amount to the aforementioned 300 kg. The vouchers can be redeemed against special discounts on jewellery, with 20% - 50% off on wastage for gold jewellery and up to 25% off on diamond jewellery. This offer is valid until 30^th November 2020.

 

 

The brand also has announced the Dhanteras Pre-Book offer that will ensure Gold Rate Protection to customers who pre-book their jewellery by paying 20% advance on the intended purchase value. The advance-booking offer will end on 20^th October, 2020.

The ad will be promoted on digital platforms as well as on the brand’s social media handles.

Click on the Campaign Video:

LINK: https://www.youtube.com/watch?v=DRrA5G6svgs

Kalyan Jewellers announces Aadi Sale

Kalyan Jewellers announces Aadi Sale with exciting offers

Offer includes mega discounts on jewellery purchases, & TRUE VALUE on exchange of old gold jewellery

Kalyan Jewellers has announced the launch of much-awaited seasonal offers with the launch of the Aadi Thallupadi, providing heavy discounts on purchase of gold, diamond, uncut jewellery. With this offer, customers can avail 15% to 50% off on wastage of gold jewellery, up to 20% off on diamond jewellery and up to 10% off on Uncut as well as precious jewellery. Customers can also choose to avail these discount offers via the brand’s LIVE Video shopping facility.

Additionally, customers can exchange their old gold jewellery, and be assured that they will get the true value for their old gold exchanges. The brand is committed to ensuring 100% accuracy in its exchange policy, by ensuring that the gold is melted as well as tested for purity in the presence of the customer. Customers can check the purity of their old gold in the carat analyzer machines installed across showrooms, free of charge. Kalyan will be accepting old gold jewellery purchased from other retailers as well.

Speaking on this occasion Mr. TS Kalyanaraman, Chairman & Managing Director, Kalyan Jewellers said, “At Kalyan Jewellers, our aim has always been to enhance consumer experience and enable customers to reap maximum benefits from their jewellery purchase. Considering the constant changes in gold prices over the past few months, we have announced our Aadi Thallupadi for our consumers, while also offering them the choice of exchanging their old jewellery for new. We believe that this unique multi-offer has something for everyone, be it investing in new gold pieces or exchanging of old jewellery.”

Customers can enjoy the benefits of these offers, until July 31, 2020 across all Kalyan Jewellers’ showrooms in the state of Kerala.

Kalyan Jewellers offers a wide array of intricate jewellery designs in contemporary and traditional motifs including, earrings, bangles and necklaces. The company offers its patrons, Muhurat, the bridal jewellery line curated from across India along with exclusive sections featuring Kalyan’s popular house brands such as Tejasvi – Polki jewellery, Mudhra – handcrafted antique jewellery, Nimah – temple Jewellery, Glo – dancing diamonds, Ziah – Solitaire like diamond jewellery, Anokhi – uncut diamonds, Apoorva – diamonds for special occasions, Antara – wedding Diamonds and Hera – daily wear diamonds and Rang – precious stones jewellery.

Kalyan Jewellers reopens showrooms in select markets

Kalyan Jewellers reopens showrooms in select markets
across India, UAE and Qatar

Jewellery brand to observe heightened COVID-19 safety and precautionary measures across all showrooms

Kalyan Jewellers has today announced the re-opening of 10 showrooms across three states and one Union Territory in India. The company will be resuming operations in certain pockets of the country (green zones) where lockdown restrictions have been eased, which include seven showrooms in Karnataka, one each in Orissa and Assam and one in Puducherry respectively as part of the first phase towards being fully operational in the country. The company has already started operations in the Middle East, with the re-opening of 9 standalone showrooms in UAE and 3 showrooms in Qatar on the occasion of Akshaya Tritiya.

Kalyan Jewellers will be following the highest level of safety and precautionary measures across operational showrooms, to safeguard the health and safety of both customers and staff alike. These measures include mandatory use of hand sanitizers at both entry and exit points, providing masks and gloves to all staff members as well as customers, temperature check via hand-held scanners at entry points and regular deep cleaning and sanitization across showrooms at multiple times through the day, especially disinfecting common areas like counter tops, doors, etc. within the showroom. All functional showrooms will strictly adhere to COVID-19 guidelines issued by the company.

Talking about the reopening, Mr. T S Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers said, “India, UAE and Qatar are markets where tradition of gold-buying is engrained as part of the culture. As the lockdown in these countries, coincided with the peak purchase/wedding season, we are expecting the pent up demand for gold to resume, once the lockdown is lifted and the markets open. While we begin operations across these showrooms, the health and safety of our patrons and the community at large will remain of utmost importance to us and we have instituted heightened hygiene and sanitation measures in these showrooms. With these openings, we hope to begin operations across our networks and get back to normalcy in the short term in a step-by-step manner.”

The showrooms will be open between 10 AM to 6 PM in select markets, which include Guwahati, Pondicherry, Bhubaneshwar, Bangalore, Udupi, Bellary, Hassan, Malleswaram, Jayanagar and Marathahalli. The jewellery brand is keeping a watch on the guidelines issued by local authorities and is fully equipped to reopen showrooms in other markets once the permissions are granted.  Customers visiting the showrooms for wedding related purchases can take an appointment for a personalized and exclusive shopping experience.

Kalyan Jewellers’ showrooms re-opened in UAE include branches at Al Qusais, Meena Bazaar, Karama, Musaffah and Bur Dubai in Dubai, as well as the showrooms in Hamadan, Abu Dhabi and Rolla, Sharjah. In Qatar, the company has re-opened its branches in Doha and Al Khor.

Keep tradition going, this Akshaya Tritiya

Keep tradition going, this Akshaya Tritiya, with a purchase of the Gold Ownership Certificate from Kalyan Jewellers

With stay-at-home becoming the new normal, traditions are becoming increasingly challenging to practice. Akshaya Tritiya, one of the most auspicious days of the Hindu calendar, known to bring good fortune, prosperity and luck, being one of them. With enquires about purchasing gold this day of Akshaya Tritiya increasing, Kalyan Jewellers has announced the launch of its Gold Ownership Certificate that can be purchased on the company website on or before Akshaya Tritiya. Customers can purchase gold from 2 grams upwards, and the Gold Ownership Certificate will be sent to them on the day of Akshaya Tritiya via email / WhatsApp or other customer recommended platforms.

The Gold Ownership Certificate will indicate that the person now owns gold of a certain grammage/value, thus fulfilling the tradition of Akshaya Tritiya – which is about buying gold on that auspicious day. Once the lockdown is lifted, the customer can redeem their Gold Ownership Certificate against physical gold, in the form of jewellery or coins, on or before December 31, 2020. As the rate protection offer is also included in this certificate, customers get the additional benefit of protection against price fluctuations. If on the day of redemption, the price of gold is lower, then that rate will apply.

Speaking about this programme Mr. T S Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers said, “This is the first time in decades that we are in a state of lockdown during the Akshaya Tritiya period. Over the past 25 odd years, we have developed a regular set of clientele who purchase gold on Akshaya Tritiya from our showrooms. It is a tradition that they follow every year. This time around, owing to the extension of the lockdown, our social media channels and customer relationship managers, are flooded with queries about purchasing gold on the auspicious day. This has promoted us to come up with a solution, to best serve our customers’ needs. While we know that this temporary solution of Gold Ownership Certificate is no match for the real thing, we are happy that we will be able to keep tradition going.”

While the brick-and-mortar showrooms will remain shut on Akshaya Tritiya, customers can avail this newly launched facility to purchase gold. This facility will be available on the company website 21^st April onwards. Simply log in, choose the city of redemption, and buy. The option of off-setting the Gold Ownership Certificate against jewellery of the same grammage/value, might also be a very attractive proposition for families who had planned to buy some of their bridal jewellery on Akshaya Tritiya.

Kalyan Jewellers has also tied up with multiple banks to ensure that the customers extract additional benefits on their credit card purchases. 

Kalyan Jewellers launches exclusive Collection

Kalyan Jewellers launches exclusive Valentine’s Day collection

February is the season of love, and there is no better time to show your loved one that they are special. What better way to celebrate Valentine’s Day than with a stunning piece of jewellery. Keeping with the Valentine’s Day spirit, Kalyan Jewellers has curated an exclusive Valentine’s Day collection to cater to those who feel their love is ‘worth its weight in gold.’

Part of the new collection are lightweight heart shaped pendants that are made in gold and studded in precious colored stones and diamonds. The diamond heart shaped pendants have different style variations to pick for your loved ones. These include floral designs with ruby stones, while the other is an exclusive heart shaped piece which also carries the special message ‘I love you’. 

Kalyan Jewellers Executive Director Ramesh Kalyanaraman said, “Our new Valentine’s Day collection is made with 18K rose, yellow and white gold with diamonds and these delicately beautiful pieces are stylish and light weight and make for great gifts.”

The jewelry brand has also launched a special offer to celebrate the season of love. Customers can avail a special discount of 10% on diamond jewelry valued above Rs.10,000/-.The special Valentine’s Day offer can be availed at Kalyan Jewellers’ showrooms across the country starting from 1^st February, 2020 onwards.

Kalyan Jewellers announces mega offers and discounts this Christmas

-         Up to 30% discount on VA (making charges)

-         Assured gifts on jewellery purchases above Rs. 15,000/-

-         VA (making charges) starting from 3%

 Kalyan Jewellers, one of India’s largest and most preferred jewellery brands, has announced exciting gifts and heavy discounts on jewellery, this Christmas. The Christmas offer promises assured gifts on purchases above Rs. 15,000 as well as up to 30% discount on making charges. The brand has also announced that during this period the making charges or VA will start from 3%.

Assured gifts will include home appliances, mobile phones as well as bumper prizes like refrigerator and television on higher value purchases. This offer is valid across Kalyan Jewellers’ showrooms in Tamil Nadu until 31^st January, 2019.

Speaking on this occasion Mr. TS Kalyanaraman, Chairman & Managing Director, Kalyan Jewellers said, “At Kalyan Jewellers, our aim has always been to enable customers to reap maximum benefits from their jewellery purchases. Christmas is the time when the gifting segment picks up momentum. That aside, in most parts of India, the wedding season continues till the March. We have kept both these categories in mind, while curating these irresistible discounts and free gifts for our patrons. We believe that this unique multi-offer campaign will benefit both Christmas as well as wedding shoppers.”

Moreover, customers will also be able to avail the benefits of Kalyan’s new 4-Level Assurance Certification on gold jewellery. This is a special initiative by Kalyan to continue enhancing the brand’s commitment towards offering the very best to its loyalists. While jewellery retailed at Kalyan Jewellers goes through multiple purity tests and are all BIS hallmarked, the 4-level assurance certificate promises customers payment on the value of purity mentioned in the invoice during exchange or resale. Also, it ensures free lifetime maintenance of ornaments at any of the brand’s showrooms.

Kalyan Jewellers offers a wide array of intricate jewellery designs in contemporary and traditional motifs including earrings, bangles and necklaces. The company offers its patrons, Muhurat, the bridal jewellery line curated from across India along with exclusive sections featuring Kalyan’s popular house brands such as Tejasvi – Polki jewellery, Mudhra - handcrafted antique jewellery, Nimah – temple Jewellery, Glo – dancing diamonds, Ziah – Solitaire like diamond jewellery, Anokhi – uncut diamonds, Apoorva – diamonds for special occasions, Antara – wedding Diamonds and Hera – daily wear diamonds and Rang – precious stones jewellery.

s announced exciting gifts and heavy discounts on jewellery, this Christmas. The Christmas offer promises assured gifts on purchases above Rs. 15,000 as well as up to 30% discount on making charges. The brand has also announced that during this period the making charges or VA will start from 3%.

Assured gifts will include home appliances, mobile phones as well as bumper prizes like refrigerator and television on higher value purchases. This offer is valid across Kalyan Jewellers’ showrooms in Tamil Nadu until 31^st January, 2019.

Speaking on this occasion Mr. TS Kalyanaraman, Chairman & Managing Director, Kalyan Jewellers said, “At Kalyan Jewellers, our aim has always been to enable customers to reap maximum benefits from their jewellery purchases. Christmas is the time when the gifting segment picks up momentum. That aside, in most parts of India, the wedding season continues till the March. We have kept both these categories in mind, while curating these irresistible discounts and free gifts for our patrons. We believe that this unique multi-offer campaign will benefit both Christmas as well as wedding shoppers.”

Moreover, customers will also be able to avail the benefits of Kalyan’s new 4-Level Assurance Certification on gold jewellery. This is a special initiative by Kalyan to continue enhancing the brand’s commitment towards offering the very best to its loyalists. While jewellery retailed at Kalyan Jewellers goes through multiple purity tests and are all BIS hallmarked, the 4-level assurance certificate promises customers payment on the value of purity mentioned in the invoice during exchange or resale. Also, it ensures free lifetime maintenance of ornaments at any of the brand’s showrooms.

Kalyan Jewellers offers a wide array of intricate jewellery designs in contemporary and traditional motifs including earrings, bangles and necklaces. The company offers its patrons, Muhurat, the bridal jewellery line curated from across India along with exclusive sections featuring Kalyan’s popular house brands such as Tejasvi – Polki jewellery, Mudhra - handcrafted antique jewellery, Nimah – temple Jewellery, Glo – dancing diamonds, Ziah – Solitaire like diamond jewellery, Anokhi – uncut diamonds, Apoorva – diamonds for special occasions, Antara – wedding Diamonds and Hera – daily wear diamonds and Rang – precious stones jewellery.

Quote on Corporate Tax Deduction from Kalyan Jewellers

“It is very positive to see the government move pragmatically and provide the much needed liquidity boost to the economy. Lower tax rate will increase transparency in the gems and jewellery industry which will ultimately lead to a shift from unorganized to organized sector. We welcome this dynamic decision implemented by the government”-  Mr. T S Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers

Post Budget Quote from Kalyan Jewellers

“We are looking at this budget positively as the multiple reforms introduced clearly indicates that the Government is looking at laying the ground to fuel up the growth across sectors through relief offered to the consumers across sectors. Budget 2019 lays the foundation for a strong path towards India becoming a USD 5 trillion economy. The inter changeability of Aadhar and PAN card will help consumers tremendously when it comes to purchasing luxury items like jewellery.

With an investment of Rs.100 lakh crore proposed for infrastructure, we are expecting a bright future for the infra sector which in turn will benefit us as consumers will have more disposable income and the gems and jewellery industry presents itself as a lucrative investment option with profitable returns. Also, the assurance in the Budget to merge NRI and FPI (foreign portfolio investor) routes for investing in India to increase NRI funding will bring in fresh flow of capital in the economy which is a sign of good days to come.

However, the increase in customs duty on import of gold from 10% to 12.5% may affect short term sentiments on gold buying, and lead to an increase in the illegal supply of gold in the market. Overall, the reforms in the budget are mostly aligned towards strengthening Government's schemes like Make in India, Swacch Bharat Abhiyan, Digital India and ease of doing business in the country”

Kalyan Jewellers to expand South India presence with Rs. 300 Crore investment

Kalyan Jewellers, one of India’s leading jewellery brands, today announced their plan for expansion in South India. The company has earmarked Rs 300 crores towards expansion in key markets across the five states. This is in line with the company’s articulated strategy of investing in market penetration to touch 250 showrooms in five years.

Kalyan Jewellers plans to open eight showrooms across the Southern market, and the new launches will include two showrooms each in Andhra Pradesh, Tamil Nadu and Karnataka and one showroom each in Kerala and Telangana.

Speaking about the expansion plan, Mr TS Kalyanaraman, Chairman & Managing Director, Kalyan Jewellers said, “In the past year, our focus was to expand our operations in the non-South geographies, and we forayed into 10 new markets. We entered Assam, Chhattisgarh, Jharkhand and also added showrooms in Maharashtra, Delhi, West Bengal, Uttar Pradesh and Madhya Pradesh.  This year, South consolidation is a key focus. We see immense potential in the growing number of metros and mini metros here. We typically allot anywhere between Rs. 30-45 crores for a showroom, and we will continue to deploy our larger format showroom strategy, as it is a proven success model. We will also announce our outside south expansion plan soon.”

In keeping the legacy of trust associated with the brand, Kalyan Jewellers also announced the new ‘4-level assurance’ certificate initiative. The certificate gives customers an assurance of Purity, Manufacturing Quality, Resale and Exchange value and Quantity raw materials used in the product. This pioneering move, also guarantees customers free lifetime maintenance of jewellery along with great value on purchase, exchange and resale. While all jewellery retailed at Kalyan Jewellers goes through multiple purity tests and are all BIS hallmarked, the 4-level assurance certificate promises customers payment on the value of purity mentioned in the invoice during exchange or resale. The product information section under 4-level Assurance further clarifies that gold rate is charged on the total value of gold in the ornament -  after reducing the weight of other materials like lac, gemstones, glass, enamel etc, from the total weight of the product.

Kalyan Jewellers has been focusing on hyper-localisation in the context of merchandise, and communication, and has recently also announced the on-boarding of four regional ambassadors and influencers for the state of Maharashtra, Punjab, West Bengal and Rajasthan. The brand has plans to further expand in these regions, and these ambassadors will be a part of the brand’s communication in the respective markets and will also be involved in Kalyan’s customer centric initiatives.

In the South, Kalyan is associated with Prabhu (Tamil Nadu), Nagarjuna (Andhra Pradesh/Telangana), Shivraj Kumar (Karanataka) and Manju Warrier (Kerala) who continue to successfully establish the regional connect. Amitabh Bachchan, Jaya Bachchan,Swetha bachchan and Katrina Kaif represent the brand globally.