Kalyan Jewellers announces Aadi Sale

Kalyan Jewellers announces Aadi Sale with exciting offers

Offer includes mega discounts on jewellery purchases, & TRUE VALUE on exchange of old gold jewellery

Kalyan Jewellers has announced the launch of much-awaited seasonal offers with the launch of the Aadi Thallupadi, providing heavy discounts on purchase of gold, diamond, uncut jewellery. With this offer, customers can avail 15% to 50% off on wastage of gold jewellery, up to 20% off on diamond jewellery and up to 10% off on Uncut as well as precious jewellery. Customers can also choose to avail these discount offers via the brand’s LIVE Video shopping facility.

Additionally, customers can exchange their old gold jewellery, and be assured that they will get the true value for their old gold exchanges. The brand is committed to ensuring 100% accuracy in its exchange policy, by ensuring that the gold is melted as well as tested for purity in the presence of the customer. Customers can check the purity of their old gold in the carat analyzer machines installed across showrooms, free of charge. Kalyan will be accepting old gold jewellery purchased from other retailers as well.

Speaking on this occasion Mr. TS Kalyanaraman, Chairman & Managing Director, Kalyan Jewellers said, “At Kalyan Jewellers, our aim has always been to enhance consumer experience and enable customers to reap maximum benefits from their jewellery purchase. Considering the constant changes in gold prices over the past few months, we have announced our Aadi Thallupadi for our consumers, while also offering them the choice of exchanging their old jewellery for new. We believe that this unique multi-offer has something for everyone, be it investing in new gold pieces or exchanging of old jewellery.”

Customers can enjoy the benefits of these offers, until July 31, 2020 across all Kalyan Jewellers’ showrooms in the state of Kerala.

Kalyan Jewellers offers a wide array of intricate jewellery designs in contemporary and traditional motifs including, earrings, bangles and necklaces. The company offers its patrons, Muhurat, the bridal jewellery line curated from across India along with exclusive sections featuring Kalyan’s popular house brands such as Tejasvi – Polki jewellery, Mudhra – handcrafted antique jewellery, Nimah – temple Jewellery, Glo – dancing diamonds, Ziah – Solitaire like diamond jewellery, Anokhi – uncut diamonds, Apoorva – diamonds for special occasions, Antara – wedding Diamonds and Hera – daily wear diamonds and Rang – precious stones jewellery.

Kalyan Jewellers to expand South India presence with Rs. 300 Crore investment

Kalyan Jewellers, one of India’s leading jewellery brands, today announced their plan for expansion in South India. The company has earmarked Rs 300 crores towards expansion in key markets across the five states. This is in line with the company’s articulated strategy of investing in market penetration to touch 250 showrooms in five years.

Kalyan Jewellers plans to open eight showrooms across the Southern market, and the new launches will include two showrooms each in Andhra Pradesh, Tamil Nadu and Karnataka and one showroom each in Kerala and Telangana.

Speaking about the expansion plan, Mr TS Kalyanaraman, Chairman & Managing Director, Kalyan Jewellers said, “In the past year, our focus was to expand our operations in the non-South geographies, and we forayed into 10 new markets. We entered Assam, Chhattisgarh, Jharkhand and also added showrooms in Maharashtra, Delhi, West Bengal, Uttar Pradesh and Madhya Pradesh.  This year, South consolidation is a key focus. We see immense potential in the growing number of metros and mini metros here. We typically allot anywhere between Rs. 30-45 crores for a showroom, and we will continue to deploy our larger format showroom strategy, as it is a proven success model. We will also announce our outside south expansion plan soon.”

In keeping the legacy of trust associated with the brand, Kalyan Jewellers also announced the new ‘4-level assurance’ certificate initiative. The certificate gives customers an assurance of Purity, Manufacturing Quality, Resale and Exchange value and Quantity raw materials used in the product. This pioneering move, also guarantees customers free lifetime maintenance of jewellery along with great value on purchase, exchange and resale. While all jewellery retailed at Kalyan Jewellers goes through multiple purity tests and are all BIS hallmarked, the 4-level assurance certificate promises customers payment on the value of purity mentioned in the invoice during exchange or resale. The product information section under 4-level Assurance further clarifies that gold rate is charged on the total value of gold in the ornament -  after reducing the weight of other materials like lac, gemstones, glass, enamel etc, from the total weight of the product.

Kalyan Jewellers has been focusing on hyper-localisation in the context of merchandise, and communication, and has recently also announced the on-boarding of four regional ambassadors and influencers for the state of Maharashtra, Punjab, West Bengal and Rajasthan. The brand has plans to further expand in these regions, and these ambassadors will be a part of the brand’s communication in the respective markets and will also be involved in Kalyan’s customer centric initiatives.

In the South, Kalyan is associated with Prabhu (Tamil Nadu), Nagarjuna (Andhra Pradesh/Telangana), Shivraj Kumar (Karanataka) and Manju Warrier (Kerala) who continue to successfully establish the regional connect. Amitabh Bachchan, Jaya Bachchan,Swetha bachchan and Katrina Kaif represent the brand globally.