HP unveils new powerful

HP unveils new powerful
OMEN 16 Gaming notebooks in India

Powered by 11th Gen Intel® Core™ processor, equipped with 16.1-inch immersive display and New Gen4 SSD storage

Key Highlights:

• The HP OMEN 16 is built to handle the latest AAA titles with powerful internals supported by class-leading thermals with improved fan design
• OMEN offers breakthrough hardware and software experiences including a more sustainable PC design made with ocean bound plastics and recycled materials¹
  

HP has introduced the HP OMEN 16, a new addition to its gaming PC portfolio in India. The new gaming notebook features a 16.1-inch screen with 16:9 aspect ratio most suited for an immersive visual experience on AAA games, suited for both casual and seasoned gamers. Without compromising on any features, with a weight of 2.3 kg, it is one of the lightest gaming laptops available today. In line with HP's continuous commitment to a sustainable environment, parts of the new OMEN devices are built from post-consumer recycled ocean-bound plastic including a recycled aluminum stamped cover².

Engineered specifically for gaming enthusiasts, the all-new OMEN 16 yields superb framerates with support from class-leading thermals with improved fan and wind-pipe technology. Built with more customization options, the laptop is equipped with the Next gen 11th Gen Intel Core Processor & NVIDIA GeForce® RTX™ 30 Series to boost gaming performance. To enable a smooth gameplay experience, it runs all games at 1080p and 60fps. The device includes up to 1x PCIe Gen4 SSD storage.

 

Vickram Bedi, Senior Director (Personal Systems), HP India Market said, “Leading the charge of innovation in the gaming PC segment, we believe in engineering a gaming ecosystem that caters to all types of gamers - mainstream, enthusiast and professional. To meet the growing demand for PCs in India, we have been refreshing our gaming portfolio with Industry-leading innovations in performance, design, thermal, and battery life. With the launch of the new OMEN 16, we continue to develop new technologies to provide enhanced gaming experiences to our customers.”

HP has always focused on innovation based on consumer insights. According to HP India Gaming Landscape Report 2021, 89% Indian gamers believe that a PC offers a better gaming experience than a smartphone. A further 59% of respondents find larger visual display among the top reasons to migrate to PC gaming. The study also suggested that one third of all PC users surveyed (33%) prefer gaming features while making their purchase decision. Better processing speed (65%) and graphics capabilities (64%) were the key consumer considerations while choosing a gaming PC.

 

The latest addition to the OMEN portfolio includes the following distinctive features:                                                                                                

• Top-Tier Performance: Experience stunning graphics to bring the latest games to life with up to an NVIDIA® GeForce® RTX™ 3070 Laptop GPU 8 GB. Crush content with up to Intel^® Core™ i7-11800H³ series processors Mobile Processors. Quickly use multiple apps with up to 16 GB DDR4 3200 MHz and games get ultra-fast access to critical files with up to 1TB PCIe Gen 4x4 SSD which has upto 2X storage access speed than traditional SSD* 
  

• Gusts of Energy: HP’s innovations in internal design continue to push the boundaries of what is possible with blades that are 2.5 times as thin and have over a 200% increase in blade count compared to the OMEN 15⁶. so that air flow is increased to meet the demands of powerful internals. Meanwhile, gaming sessions last longer from anywhere with increased battery capacity from 52.5Whr to 83Whr⁷ for up to 9 hours of battery life⁸.
  

• OMEN Tempest Cooling Technology: The new device boasts an upgraded new fan design that is 2.5X slimmer and has twice the number of fan blades as the previous generation*, significantly increasing thermal efficiency.
  

• OMEN Dynamic Power Technology: The OMEN Dynamic Power, in cooperation with the IR thermopile sensor, can precisely identify real-time CPU and GPU capacity and dynamically allocate power between the CPU and GPU, thereby providing additional headroom and optimising in-game FPS based on the current game scenery. This enables gamers to enjoy the best experience possible when playing any type of game.
• Immersive Visuals: Fast paced gameplay flows brilliantly across the up to QHD[1] 165Hz IPS panel with 3ms response time[2] and 100% sRGB. For the first time on OMEN Laptops, experience Flicker free and color accurate low blue light with Eyesafe® display certification[3] by TÜVRheinlan to keep eyes fresh during extended gaming sessions. The bright visuals also shift to the 4 Zone RGB anti-ghosting keyboard with OMEN Gaming Hub Light Studio integration to achieve a look that is on point with any gaming setup theme.
• IR thermopile sensor: By absorbing passive infrared energy from an item, an infrared thermopile sensor may determine the temperature of that object without direct contact. When an IR thermopile sensor is used, it enables thermal, performance, and acoustic optimization based on the current user scenario, resulting in a better user experience.

 

Pricing & Availability[4]:

The HP OMEN 16 laptops are available for purchase at HP world stores, HP online store & other leading large format retail & online stores at a starting price of Rs. 139,999.

 

HP introduces first AMD-powered Chromebook

     HP introduces first AMD-powered Chromebook PCs for digital learners

 

HP Chromebook x360 14a is designed for experiential and enriching educational experiences 

Key Highlights:

• Touch enabled convertible PC for a seamless mobile learning experience
• 14” screen size with narrow bezel for immersive viewing; power-efficient processing with long battery life
• Includes voice enabled Google Assistant, free Google One subscription for one year

HP today announced the availability of its latest Chromebook laptop in India – the first AMD powered HP Chromebook. The latest notebook HP Chromebook x360 14a caters to the needs of the students aged 4-15 years, to help them stay connected, motivated, and creative whether at home or in the classroom. 

 

The PC has emerged as an essential learning platform in the “new normal” as the pandemic evolves. Gen Y and Gen Z parents are looking for flexible, powerful tools that sustain the progress of their children’s learning – from early schooling through formative years in high school.

Ketan Patel, MD, HP India Market said, “The learning ecosystem has transformed immensely during the pandemic. Therefore, it is important that we provide students ease of access to digital learning and the right technology, to ensure that learning never stops. With the HP Chromebook x360 14a, we are underscoring our efforts towards the student community. We will continue to stay committed to foster a vibrant, engaging, and inclusive learning ecosystem to ensure access to quality education for all.”

The use of a versatile hinge design in the HP Chromebook x360 14a and its 14” HD touch display with 81% screen-to-body ratio makes it the ideal choice for students in their learning and creative pursuits. Its design fosters engaging content consumption to deliver a rich browsing experience and improved productivity.

Vickram Bedi, Senior Director, Personal Systems, HP India Market said “PCs play a crucial role in the future of education, ensuring learning continuity in a disruptive environment. The HP Chromebook x360 14a enables early learners to stay connected, productive, focused, and secure whether at home, in the classroom, or a blend of both. It is designed to meet the demands of multi-tasking students with powerful performance in a flexible form factor.”

The HP Chromebook x360 14a comes with extended battery life of up to 12 ½ hours (HD) to fuel the demanding youth lifestyle. HP Fast Charge ensures a quicker turnaround to their fast-paced schedule by charging 50 percent in just 45 minutes. Weighing just 1.495kg, this device is available in Mineral Silver, Ceramic White, and Forrest Teal colors.

HP Chromebook x360 14a

• Design:

• Available in Mineral Silver, Ceramic White, and Forrest Teal colors
• Compact and versatile with x360 design, weighs just 1.495kg, designed for students to learn from classrooms or virtually anywhere
• Mobile device with up to 12.5 hours of battery life and HP Fast charge

 

• Performance:
• Versatility and mobility being key, the device is built to deliver top-notch performance

• The HP Chromebook x360 14a accelerates work completion with the help of two powerful "Zen" Cores that deliver faster, more efficient performance
• Powered by AMD Radeon™ Graphics, it delivers immersive multimedia, stutter-free video conferencing, and enhanced gaming experiences
• For video calls, it supports a wide vision HD Camera (88°) and Wi-Fi5 as connectivity options
• Keeping the varied storage needs of modern users into consideration, 4GB Ram HP Chromebook x360 14a comes equipped 64 eMMC SSD storage along with 100GB free cloud storage (for one year) and 256 GB expandable micro-SD
• Apps driven device: plethora of inbuilt apps for education and engagement of students

  Stay Connected:

• A unified cloud experience; a single sign-on for everything
• Google "Everything Key" provides quick, convenient access to search and keyboard shortcuts
• Google One member benefits including 100GB of storage for one year
• Google Assistant – your personal, hands-free assistant
  

Pricing & Availability:

The HP Chromebook x360 14a is available for INR 32,999/- on Amazon India

With this addition, HP’s Chromebook portfolio now includes:

• 11’’ touch screen HP Chromebook 11a at a starting price of INR 24999
• 14’’ touch screen HP Chromebook 14a at a starting price of INR 28999
• 14’’ convertible touch screen HP Chromebook x360 14a at a starting price of INR 32999

 

 

HP introduces next-generation

                    HP introduces next-generation                 mainstream gaming notebooks VICTUS by HP in India

Powered by AMD Ryzen and Intel Core processors, Victus by HP is 16 built from OMEN DNA

Key Highlights:

• Victus by HP 16, the first gaming PC in the portfolio, features high resolution, fast refresh rate display, upgraded cooling features, and OMEN Gaming Hub
• It is built sustainably with post-consumer recycled and ocean bound plastics
• Victus 16 with AMD Ryzen processor will be available on Amazon.in 
• Victus 16 with Intel Core 11^th gen processor will be available at Reliance Digital stores and on www.reliancedigital.in
• Victus 16 is expected to be upgradable to Windows 11 later this year

Today, HP has announced the introduction of its next-generation mainstream gaming PC portfolio Victus by HP in India. The new gaming notebook range comprises a 16-inch unique laptop design in two attractive colours, Mica Silver and Performance blue, ideal for both casual and experienced gamers. The all new Victus 16 is made from post-consumer recycled ocean-bound plastic³, demonstrating the company's dedication towards a more sustainable future for the planet.

Designed for both veteran gamers and enthusiast explorers, Victus is built with the DNA of HP’s powerful OMEN gaming lineup. It will be available in India in two processor’s options - AMD Ryzen™⁶ and Intel® Core™⁵ processors. Both models provide accessible, affordable, and an elevated gaming experience with FHD IPS 144Hz Display3, audio from Bang & Olufsen, an all-purpose backlit gaming keyboard, powerful NVIDIA® GeForce RTXTM graphics, and an upgraded cooling system. With a preinstalled Omen Gaming Hub, the device offers features like undervolting, performance mode, network booster, and system vitals.

Vickram Bedi, Senior Director (Personal Systems), HP India Market said, “We are on the cusp of a major gaming boom in India based on the rising popularity of gaming witnessed in the last few years. For youngsters in India, gaming is increasingly becoming a passion point like music or any other sport. In fact, HP India’s recent Gaming Landscape Report 2021 suggests that over 90 percent respondents agree that gaming is a viable career option.  Believing we have merely touched the tip of an iceberg, the Victus Line up is created for mainstream players, giving them access to an elevated, gaming experience.”

As per HP India’s Gaming Landscape Report 2021, around 60% Indian gamers want to spend under INR 1lakh for a gaming PC and Victus portfolio can be their preferred gaming PC option. The study also suggested that gamers find PC gaming a stress buster and a tool to connect with friends and family. Over 92% respondents also agreed that gaming helps relieve work / study pressure while reducing stress and inducing positive feelings.

As the first entrant in the Victus line, the Victus by HP 16 hosts following unique features²:

• Distinct design: Distinctive lifestyle design featuring striking color options with a backlit keyboard printed with the memorable font found on OMEN devices & integrated OCC, Power button, calculator quick keys
• Immersive Display suited for AAA Gaming: The 16-inch display has up to FHD 144Hz 300 nits Eyesafe®18⁴ low-blue light choices and it fits snugly atop a design with a roughly 15-inch footprint for everyday mobility.
• Power Cooling: Heat Pipe Based, 5 Way Airflow with bigger Vents, Fan size & longer fin length enhances thermal efficiency

• Ultimate Control: To take advantage of existing internal features like undervolting⁹, performance mode, network booster, and system vitals, ships with the preinstalled OMEN Gaming HUB to help games run sublime while accessibility to other features, such as Coaching, Rewards, and the OMEN OASIS Beta raise gaming experiences in different and fun ways
  

Victus with AMD Ryzen will be sold on Amazon.in, while Victus with Intel Core will be available at Reliance Digital Stores and on www.reliancedigital.in

Brian Bade, Chief Executive, Reliance Digital said, “At Reliance Digital, we endeavour to provide our customers the latest gadgets at competitive prices. Building on our long association with HP, we are extremely happy to exclusively launch the HP Victus Gaming Laptops with Intel Processors. The gaming enthusiast can now experience the power of the Victus series at over 470 Reliance Digital stores and www.reliancedigital.in and make informed purchase decisions.”

Akshay Ahuja, Category Leader - Consumer Electronics, Amazon India, added, “HP is known for its range of premium quality and high performing products, and we are excited to bring Victus by HP gaming PCs on Amazon.in as it promises a completely new experience for all performance enthusiasts. We at Amazon continue to strengthen our consumer electronics category and bring to our customers the best of products to fulfill their ever-evolving needs”.

Victus by HP Powered by AMD Rzyen Processor are available in the following configurations:

• Lightning-fast performance with AMD Ryzen 5 5600H & Rzyen 7 5800H Mobile Processors8
• Graphics powered by upto NVIDIA® GeForce® RTXTM 3060 Laptop GPU 6 GB and AMD Radeon RX 5500M options
• Memory Up to 16GB upgradable upto 32 GB DDR4 RAM
• Powerful storage with 512GB PCIe storage
• Mica silver color with a distinctive lifestyle design
  

Victus by HP Powered by Latest Intel 11^th gen Processor are available with the following configurations:

• Responsive gaming with New Intel 11^th Gen 11300H & Intel® CoreTM i7-11800H series processors7
• Graphics powered by upto NVIDIA® GeForce® RTXTM 3060 Laptop GPU 6 GB
• Memory⁷ Up to 16GB upgradable upto 32 GB DDR4 RAM
• Gaming and other activities seem quick and simple with a single SSD up to Gen4 512GB PCIe storage
• Performance Blue color with a distinctive lifestyle design

Victus by HP 16 is built sustainably with post-consumer recycled ocean bound plastic utilized in the construction of the speaker housings and bottom base of the chassis⁸ and outer boxes and fiber cushions that are 100% sustainably sourced and recyclable.

Pricing & Availability:

• Victus by HP E series laptops powered by AMD Ryzen Processor starting at INR 64,999 would be available on Amazon India
• Victus by HP D series laptops powered by Intel 11^th Processor starting at INR 74,999 would be available on Reliance digital stores in coming weeks

 

HP Builds on its Sustainability Commitment with the First Consumer PCs

Today, HP announced updates to its Pavilion line-up, which showcase the company’s commitment towards a more sustainable future for the planet with the head-turning HP Pavilion 13, HP Pavilion 14, and HP Pavilion 15 Laptops. The new device line-up is the company’s first consumer notebook range that uses post-consumer-recycled and ocean-bound plastics. The Pavilion range comes in a unique tonal color-blocking design feature 11^th Gen Intel® Core™ processors with Intel® Iris® Xe graphics.

The new Pavilion notebooks feature the use of post-consumer recycled and ocean-bound plastics in the construction of the speaker housing – and its use in these devices is estimated to keep approximately 92,000 plastic bottles out of the oceans and landfills.  The outer boxes and fiber cushions used in packaging the new devices are also 100% sustainably sourced and recyclable.  The laptops are also EPEAT Silver registered and Energy Star certified.

Today the PC is an essential tool for everyone, including GenZ who are now spending more time on their PCs than ever before, and over half of them are using the PC more than their phones. They are using their PCs to connect with friends and family, stay entertained, and learn in digital classrooms. With their needs in mind, the newest Pavilion series delivers stellar performance, an immersive entertainment experience, and the mobility required to accommodate how and where they use their PC.

“The PC today is an indispensable part of our lives, with several use case scenarios emerging from various consumer groups. HP’s innovation engine focuses on staying ahead of the curve and deliver devices that empower our customers to achieve their potential. As market leaders, it is also our commitment to build a sustainable future for the planet.  ​The new Pavilions deliver powerful performance in a youthful, colourful premium design, making them accessible to everyone to stay connected, entertained, and learning, ”  said Vickram Bedi, Senior Director, Personal Systems - HP India Market.

 Sustainability continues to be a key focus for HP across the full portfolio of PCs and solutions. The new Pavilions feature the use of post-consumer recycled and ocean-bound plastics and its use in these devices is estimated to keep approximately 92,000 plastic bottles out of the oceans and landfills. The outer boxes and fiber cushions used in packaging the new devices are also 100% sustainably sourced and recyclable. The laptops are also EPEAT Silver registered and Energy Star certified. 

 

Playful and Unique Design for Today’s PC User

The latest Pavilion PCs are inspired by art. Featuring clean lines and sculptural elements with attractive hourglass edges, users can easily open the device from all three sides. As part of the Pavilion redesign, these devices feature a 3D seamless metal chassis to eliminate parting lines on the device for a sleek, clean look and feel. The AED finish in ceramic white color comes with its own advantages delivering best balance in terms of reliability and colorful effects on metal chassis.

 

The Pavilion 15 sports an 86% screen-to-body ratio (STBR), and x/y dimensions across all three devices have also improved gen-over-gen. The displays have a three-sided micro edge bezel, with the Pavilion 13 offering a Full HD display, and the Pavilion 14 and Pavilion 15 offering either an HD or Full HD panel.  The devices are also Microsoft High Dynamic Range (HDR) streaming capable, with High Efficiency Video Coding (HEVC) preinstalled on FHD panel options for a richer, more colorful viewing experience. HP is powering the entire range with 16GB RAM/512SSD and FPR to enhance the overall user experience.

 

The devices also come in four unique color combinations. All platforms will offer natural silver, and ceramic white color combinations; the Pavilion 14 also features a tranquil pink color combination; and, the Pavilion 15 will offer four different color options including fog blue.

Perfect for students, all the PCs feature an edge-to-edge keyboard, a larger, more modern, precision touchpad for multi-touch support and easier navigation, and a secure log-in with the optional fingerprint reader.

 Power Your Fun with Premium Performance, Blazing Fast Connectivity

​Whether powering through online coursework or streaming the latest trending show, the Pavilion PCs offer best-in class-mobile productivity and rich, immersive visuals with the new 11th Gen Intel® Core™ processors with Intel^® Iris^® X^e graphics​​. The Pavilion 14 and Pavilion 15 offer the option of up to NVIDIA® GeForce® MX450 graphics

Other features include:

• Accelerated access to files and better storage performance: All three devices offer optional dual channel memory technology and optional Intel® Optane™ Memory with PCIe SSD standard up to 1TB .
• Battery life: Easily power through the day on the newest Pavilion laptops, with up to 8.5 hours of battery life on the Pavilion 13, and up to 8.75 hours on the Pavilion 14 and Pavilion 15.³
• Adaptive Battery Optimizer helps preserve the battery health and prolong tis lifespan for uninterrupted productivity
• The ports needed to stay productive: The HDMI 2.0 port easily connects an external 5K monitor​, and a versatile SuperSpeed USB-C® port supports data, display, and power delivery​
• Stay connected with faster speeds: With Wi-Fi 6, the Pavilion PCs enable up to four times faster maximum Wi-Fi speeds and 75% lower latency.
• Quick access to the PC anytime: Open the laptop for an instant wake from sleep with HP’s Modern Standby to receive email, notifications, and stream music while in a lower power sleep state.​
• Great video and audio experience for today’s new normal: HP Dual Speakers, HP Audio Boost, and tuning by B&O deliver a rich, authentic audio experience, and the HP Wide Vision HD Camera features an 88-degree, wide-angle field of view to video chat in crystal clear detail
  
• 
  
  Pricing and availability:lstore.hp.com/in, the new HP pavilion portfolio is priced as follows:

  ·   HP Pavilion Laptop 13-bb0075TU with available at a starting price of INR 71999 in 13” screen size , Products available in i5 and i7 variants with 1TB SSD colors: Silver/Ceramic white

  ·   HP Pavilion Laptop 14-dv0053TU available at a starting price of INR 62999, in 14” screen size, Products available in i5 and i7 variants with 1TB SSD colors: Silver/Ceramic white and Tranquil pink

  ·   HP Pavilion Laptop 14-dv0084TX available at a starting price of INR 67999, in 14” i5 GFX  powered with Iris Plus GFX Color : Silver

  ·   HP Pavilion Laptop 15-eg0103TX available at a starting price of INR 69999, in 15” i5 GFX powered with Iris Plus GFX Color: Silver/Ceramic White/Fog Blue

   

 

 

HP introduces esports scholarship at

 HP introduces Esports scholarship at
OMEN FanFest 2020

 Esports Gold Quest scholarship will support future stars of Indian gaming

Gamers stand a chance to win OMEN crib- gaming setup designed for an ultimate gameplay experience

HP India today announced the inaugural ‘esports Gold Quest’ scholarships at the OMEN FanFest 2020, in support of the rise of PC Gaming culture in India. The ‘esports Gold Quest” scholarship is a program that will provide gamers with the necessary financial support, equipment, skills, and exposure to help them in their quest to compete on the global stage and become future esports stars.

With esports becoming a global phenomenon, HP recognizes the need to provide Indian talent with the right set of tools and guidance to compete at the world stage and bring the country its recognition in esports. The esports Gold Quest scholarships will select three applicants and will offer them an annual scholarship worth Rs 12 lacs each, which will include a full esports kit from OMEN, a monthly salary of 50k and an international training stint.

 The scholarship will be open to Indian applicants in the 16 – 20-year age group. The nationwide talent hunt program for selection will roll out in Jan 2021 with final selections in June 2021.

 With gaming breaking down boundaries and merging seamlessly with popular culture, a platform was needed to showcase its rise. The OMEN FanFest accomplishes this by bringing together influential figures in the world of esports, contemporary culture and gaming enthusiasts on a common stage, and celebrates PC gaming in a manner never seen before.

 Ketan Patel – Managing Director, HP India Market said, “Gaming and esports are among the fastest growing competitive pursuits in India and globally. It is a stage on which Indian talent has the potential to compete with the best in the globe. As a market leader, we are working towards making the gaming ecosystem more inclusive for everyone, fueling the passion in gaming, and providing a launch pad for budding esports talent in the country. The scholarship program announced today in is in line with our philosophy of ‘Play to Progress’ and we hope to see champions at the world stage from India soon.”

As a confluence of gaming and popular culture the OMEN FanFest will bring together some of the biggest names in the world of esports and entertainment. These include Tirth Mehta, India’s first esports medalist; Ulrich Schulze ,SVP, Product  Management at ESL; Akshat Rathee, MD & Founder, NODWIN gaming, Abish Mathew- Standup Comic and other enthusiast gamers among many more.

The OMEN FanFest will also feature a contest that will offer participants the chance to become the fifth member of the HP OMEN Squad – which brings together people of diverse origins with one unifying goal to merge gaming with mainstream culture. Current members of the OMEN Squad include esports pro gamer Hellranger, professional live streamer Manasvivi, gamer and content creator Ocean Sharma and stand-up comic  Abish Mathew. 

To further enhance the gaming ecosystem, HP is also announcing the ‘OMEN Crib’ – an entire gaming setup designed for the ultimate gameplay experience. The OMEN Crib comprises a dual monitor desk, keyboard, headset, mouse, mousepad, speakers and the OMEN gaming chair – all in a minimalist but stylish package.

 Gamers stand a chance to win one OMEN Crib every week through a contest all through December exclusively on Flipkart. Contest details will be available at www.flipkart.com/hp-omen-fanfest-store

The OMEN FanFest follows the recent unveiling of the brand-new range of OMEN laptops and accessories, updates to OMEN Command Center, and the HP Pavilion gaming 16. The OMEN range offers “First of its kind” hardware technologies in the industry enabling Gameplay experience to next level and offer unmatched power without any compromise. OMEN and Pavilion PCs, and accessories provide an immersive experience to the gamers helping them stay connected, relaxed, and entertained while at home.

  For more details of the event/registration please log onto: https://omenfanfest.com/

HP study reveals Indian SMBs banking on

HP study reveals Indian SMBs banking on Digital Transformation to rebound from COVID impact

Indian SMBs are more confident than their Asian peers in bouncing back post COVID

News highlights

·       73% of Indian SMBs are confident of bouncing back post COVID

·       64% believe that this period presents a good opportunity to reformulate their business strategy

·       75% SMBs in India believe that digital adoption is the key to their success

Small and Medium Business (SMBs) in India are looking to bounce back after facing stiff challenges due to the ongoing pandemic.  The HP Asia SMB Report 2020 – a study conducted among SMBs in the region has revealed that over 73% of SMBs in India are confident that they will survive and bounce back post COVID-19. This number is significantly higher than the regional average, which stood at 60%.

This confidence is reflected in the fact that almost two-thirds (64%) of respondents from India believe that this period presents a good opportunity to reformulate the business strategy. And half of the sample believe that the pandemic will ultimately bring opportunity, but in the longer term.

More importantly, SMBs in India recognize the importance of going digital to revive their businesses. Three-quarters (75%) of the surveyed businesses believe that digital adoption is essential or very important to their success.

Indian SMBs have also recognized 4 key aspects that will help them best to bounce back. These include:

“SMBs are critical to our economy as they contribute nearly a third of our GDP and generate employment for millions. The ongoing pandemic has impacted SMBs as much as any other segment. But the agility and flexibility in their operations, coupled with the adaptability to changing business environment and customer needs means they can bounce back far more quickly. However, it is critical to discover their challenges and address their pain points, which was the primary motivation for HP to commission this study,” said Ketan Patel, Managing Director, HP India Market.

  

“A key finding from the research is that the more a company values digital transformation, the more positive they are about future growth, and nowhere in Asia is this reflected as strongly as in India. The results of this study will enable HP in helping them adapt to new agile work environments, providing them the right devices, technology, and tools for them to unlock innovation for customers and drive growth for themselves”, he added.

Challenges

The survey also touched upon key challenges that Indian SMBs have identified as roadblocks on the road to recovery. While global instability tops the list of concerns, it is less pronounced in India than the rest of the Asian countries surveyed.

In addition, the research shows that growth correlates with how a company values digital adoption for its success. Of SMBs that reported good business growth in the past year, 56% see digital as a lever for success, with only 14% considering it of low importance.

As SMBs look to capture future growth opportunities, it has never been more critical to prioritize innovation and work with a partner to drive digital transformation.

Methodology

In total, 1,600 SMBs completed the survey between 26th May 2020 and 7th June 2020, which comprised of 200 interviews in each of the markets: Australia, India, Indonesia, Japan, South Korea, Singapore, Thailand, and Vietnam. Only an Owner, Partner, Managing Director, CEO, COO, CFO, or a Director of a business with less than 200 employees was qualified for the survey. Interviews were split evenly between Micro Business (<10 employees), Small Business (10-49 employees), and Medium Business (50-199 employees). Multiple industries were represented including Retail/Wholesale, Manufacturing, Professional Services, Healthcare, Education and Financial Services.

HP Introduces Powerhouse Gaming

HP Introduces Powerhouse Gaming Portfolio Designed for the Next Generation Gamers in India

New OMEN and Pavilion PCs, and mice keep gamers connected, relaxed, and entertained while at home

HP study finds 64% of people¹ who started playing video games during these unprecedented times feel more hopeful

Today HP unveiled new OMEN Laptops and accessories, updates to OMEN Command Center, and introduced the first 16” Pavilion Gaming laptop – all designed for today’s gamer to play their best while pushing the limits of what their devices can do. It offers “First of its kind” hardware technologies in the industry enabling Gameplay experience to next level and offer unmatched power without any compromise.

Gaming benefits are being unlocked as people are spending more time at home, uncovering new avenues for both entertainment and general well-being.

Speaking on the occasion, Mr. Vickram Bedi, Senior Director, Personal Systems, HP India Market said, “HP continues to push progression in gaming by growing and evolving the ecosystem with enhanced experiences through broad gaming portfolio. We understand that in gaming, no one size fits all and hence our award winning OMEN series along with Pavilion Gaming 16 truly caters to different set of audience based on their requirements.”

DESIGNED FOR IMMERSION. ENGINEERED FOR PERFORMANCE.

Today’s gamers need the right experience and technology to get the most out of gaming. Innovative thermal technology and winning horsepower, stunning visuals to bring games to life by enhancing the overall experience, and great accessories designed to trick out how people play today. The newest OMEN line-up brings together an ecosystem of hardware and software to help today’s gamers feel connected and entertained.

The latest OMEN 15, featuring a redesigned chassis with a smallest 15” gaming laptop footprint in the industry, offers minimalist aesthetics and includes the new OMEN diamond logo in a blue to green gradient. The laptop comes in both Mica Silver and Shadow Black with optional full RGB per-key lighting. Additional features include:

• Performance that Wins: Witness amazing graphics with up to NVIDIA® GeForce® RTX™ 2070 Super with MAX-Q Design^4,5. Power through games with desktop caliber performance up to 10th Gen Intel® Core™ i7 H-series processors⁶ or experience AMD’s CPU debut on an OMEN laptop with up to AMD Ryzen™ 7 H-series processors⁷, as well as up to 32 GB DDR4 RAM⁸ to make multi-tasking a breeze. The laptop comes with a wide variety of storage options, including up to 1 TB PCIe SSD supporting RAID 0¹⁰ for blazing load speeds.
• Stunning Visuals: Action explodes off with smallest 15” gaming laptop* supported by a new 180-degree flat hinge design for increased stability during those hectic gaming sessions, with options up to OLED, or FHD 300 Hz¹¹ and NVIDIA G-SYNC™ technology on select configurations. Boost your multi-stream HD & 4K video experiences with Thunderbolt™ 3 on select configurations¹².
• Thermal Innovations: HP delivers the industry’s first implemented IR thermopile sensor² within a gaming laptop to optimize thermal efficiencies, maintain steady yet quiet fan acoustic control, and maximize performance from the Dynamic Power feature within OMEN Command Center. OMEN Tempest Cooling Technology keeps things super chill with enlarged vent openings and up to a 12 V fan¹³ which utilizes the three-sided venting to enable five-way airflow and push this laptop towards desktop-level CPU performance.
• OMEN Command Center Updates: Maximize productivity during media consumption and browsing with the Graphics Switcher via OMEN Command Center³, which enables a hybrid setting for battery life up to 12.5 hours – great for watching movies or working. Performance customization evolves thanks to Performance Control¹⁴ within OMEN Command Center to more easily control thermals and fan speed and includes a performance mode – yielding a 17% CPU and GPU power boost.
• Expansion Capabilities: For tinkerers, Phillips-head screws on the base of the laptop along with single panel access for memory and storage make for simple and quick hardware customization to the ultimate gaming laptop at your command.