Shell celebrates crossing 1 million registered members on their loyalty platform

 Shell celebrates crossing 1 million registered members on their loyalty platform
Shell Go+ India with new and exciting customer offers

 

• Double points on every fuel transaction
• One-time joining bonus on registration and customized offers
• Offer exclusively available on the upgraded Shell Asia Mobile App

Energy and mobility solutions leader Shell unveils a new milestone with its digital-first, touch-free loyalty platform, “Shell Go+ India” reaching 1 million+ registered members on the Shell Asia App. Launched a year ago, the mobile app allows customers to earn points on every transaction, and redeem them for a variety of special vouchers, offers and products. As part of the celebrations, Shell is offering 2X points (double points) to its enrolled members on all fuel transactions at any participating station. This offer is valid from 15th December till 31^st December 2021 at participating Shell stations across Karnataka, Tamil Nadu, Maharashtra, Telangana, AP and Gujarat.

In today’s age of hyper-customization, the app will provide members with added benefits such as referral points and special member schemes along with limited time customized offers based on the usage of each member. Members can also track their transaction history at Shell, locate their nearest Shell stations. Furthermore, members also get a chance to get seasonal and personalized offers exclusively redeemable through the Shell Asia app.

 

Acknowledging this milestone, Mr. Sanjay Varkey, Director, Shell Mobility India, said, “At Shell, we consistently focus on enhancing value and benefits to all our customers. We wish to thank our existing loyalty program base of over a million customers and look forward to sharing its benefit with more and more customers, to make their journeys better. This achievement is a testimony that our customers both trust and enjoy our offerings and we will continue to build on this to offer more in the years to come.”

The “Shell Go+ India Program” can be accessed on the play store and app stores as part of the upgraded “Shell Asia” mobile app. All new and existing members stand to benefit from it.

The landing page of the app (Play store and App store) can be accessed from here:

For Android – https://play.google.com/store/apps/details?id=com.shell.sitibv.shellgoplusindia

For iOS – https://apps.apple.com/in/app/shell-go-india/id1539429518

 

Shell launches next phase of DriveSafeIndia program covering one lakh drivers by March 2022

 Shell launches next phase of DriveSafeIndia program covering one lakh drivers by March 2022

Partners with India Vision Institute (IVI) to support road safety with free eye check-ups and spectacles distribution camps in Bangalore and Tamil Nadu 

Shell’s #DriveSafeIndia Program, launched in February 2019, has screened more than 2.6 lakh drivers and has been able to address vision issues of approx.1.75 lakh by providing them free pairs of spectacles. The program has also been awarded the coveted Prince Michael International Road Safety Award for its outstanding contribution to Road Safety in 2019. (https://www.shell.in/media/news-and-media-releases-2019/shell-india-and-visionspring-win-global-award.html)

Despite the pandemic, Shell continued the DriveSafeIndia program in line with government regulations and safety protocols. As part of their endeavor to continue keeping Indian roads safe, Shell has now roped in another partner, the India Vision Institute (an NGO providing access to vision testing and spectacles to the underprivileged in remote parts of India), to further expand the programme and vision testing camps in the states of Tamil Nadu and Karnataka.  

This year’s DriveSafe India program was officially launched in Chennai ahead of World Sight Day and aims to cover an additional 1.00 lakh drivers. Of this, eyecare needs of 50,000 commercial vehicle and truck drivers will be addressed in the Tamil Nadu and Karnataka and the remaining in other states.

Sanjay Varkey, Director, Mobility, Shell India

“At Shell, we believe road safety is imperative for all and the #DriveSafeIndia program is a step forward in the right direction. Tamil Nadu and Karnataka are among the top 3 states with highest road accidents. We are therefore expanding our programme in these regions to reach even more drivers with the intention to improve driving performance and potentially preventing accidents”

“IVI has experience of vision screening school children and adults, including commercial vehicle drivers and truckers. “The collaboration and synergy between the two organizations should help drive a strong program to address the vision problems of the trucking community,” said IVI’s CEO Vinod Daniel.

“IVI works in 22 states across India to vision screen school children and adults, including drivers and allied transport workers,” Mr. Daniel noted. “We see the #DriveSafeIndia program as a great opportunity to address the issue of road safety. Drivers with better vision will lead to fewer road accidents, fatalities and unnecessary injuries,” he added.

Mishaps and fatalities on roads are unfortunately frequent occurrences in India. With about 151,000 on-road deaths reported each year across the country, boosting awareness on not only vehicle upkeep, but more importantly driver welfare, is an urgent imperative. A 2019 study report by the National Crime Records Bureau states that the number of road accidents reported in Tamil Nadu was 59,499, the highest among all states in India. Karnataka stood third with 40,666 cases.